Almost every business today benefits from different marketing strategies. One of them is email marketing. It is among the most effective marketing strategies in this digital era, as any business can benefit from it. That said, email marketing for real estate businesses is a foolproof way to reach out to your target audience with the information they need.
While most owners know this, they do not know how to use email marketing to create an impact on their real estate business.
Here we will discuss how you can create a successful campaign for your real estate business.
You can use different marketing strategies if you have a real-estate business. Real Estate email marketing means setting up your email marketing campaign. It strategically sends separate emails to the target audience, which gets them into the sales funnel.
Interestingly, the return on investment with email marketing is much higher than any other type of marketing, specifically for real estate businesses.
When a real estate business email marketing is done right, there could be several benefits, including:
Better trust and relationships with your target audience
You can educate your prospects with the information they need
Real estate email marketing is one of the best ways to combat a long sales cycle.
You get higher ROI as compared to many other types of real estate marketing
Now that you know what email marketing for real estate business is and how it works, here we will share our complete guide on how you can do it. Below are the 8 most important things you must work on to create an impact with your email marketing for real estate business.
Identifying the target audience is the most important thing
To begin your email marketing for real estate business, you need to place your area of expertise and target audience. The real estate industry has huge competition, with many realtors providing their services.
Instead of going for a generic approach, you must opt for a well-defined approach where you will invest only in the target audience. Define your audience and consider your USPs. Now divide the audience strategically. For example:
People under 40 looking for help and real-estate advice
People over 50 looking to sell property
People over 50 looking to buy property
Create a journey map for every customer
The next step in this process will be creating a journey map for every customer, and here you need to think with a customer's mindset. Think about what a customer will need to hear from you. Asking questions from your customers, like what led them here and what type of content they like, can give you a better idea.
With different customers having different interests, you can group them and create a journey map for each group.
Outline the drip sequence
Drip campaigns are also known as follow-up messages, effective in email marketing for real estate businesses. While you are not targeting the right people, you may not get the best results from email marketing.
However, by outlining your drip sequence, you can get a higher click-through rate by filtering out the right people and sending them a follow-up message. When you trace the drip sequence, you can use a manual calendar app or set up automated responses for the best efficiency.
Different types of emails you can send
Sending the same email to every client is not an effective idea when doing email marketing for real estate businesses. You must sort your clients and customers and use different emails for each group. Doing so will provide a more personalized experience to the client. Some types of emails that you can send are:
Client testimonial request
Local event newsletters
New listing newsletters
Wishing emails(client-specific events)
Choose the platform for your email marketing strategy Now you must select your email marketing platform to deal with all the emails. Select the forum that offers better integration with your CRM and other tools. Thus, your email marketing strategy will become convenient and practical.
Make sure that your email stands out in the inbox If you want your customers and clients to read your email, then you want your email to stand out in the inbox. It starts with creating catchy subject lines. Next, you can move to email designs that appear much better than blank text.
In this way, you can strategically add infographics to your emails. While the subject line will make readers open your email, an attractive design with the right infographics will attract them to read the email.
Add call-to-action where you can You need to be wise when designing your emails. An intelligent way to make your email marketing successful is by increasing engagement, and the best way to do that is by adding call-to-actions in your email.
While placing these, be sure not to overdo them, as too many calls to action can confuse customers. For the best effectiveness, you must add your CTA that reflects the goal of your whole marketing campaign.
Optimize emails for the best performance
Most people use their mobile phones to check their inboxes. If your emails are not optimized, there are chances that they will skip to the next one instead of reading it. It is because most of your emails will be made on desktop computers while the readers will be on smartphones.
Optimization is the best way to remove this barrier, providing a great mobile customer experience. The best optimization will increase the chances of creating more engagement and higher Returns on Investments.
The real estate business is something where a customer can take a very long time to decide. It generally has a long sales cycle, and email marketing for real estate businesses helps get through it quickly. While other marketing techniques provide better results for short-term use cases, email marketing is one of the best marketing techniques to bring people into your sales funnel and convert them into customers.