Posting regularly on social media is essential for your business, especially if you want to stay on top of customers' minds. You are more likely to generate leads for your business if you remain active and visible on social media. However, it is also essential to know how often you should be posting on social media for its optimum utilization.
Though there is no hard and fast rule to do this; however, this article will enlighten you to the extent to which you can increase engagement and get new followers. This article will throw light on four mediums of social media marketing, i.e., Facebook, Twitter, Instagram, and LinkedIn. So, let's begin with the details of social media posting on these channels.
It is good to post at most two posts per day for social media marketing via Facebook. Several studies confirm it, and one study by HubSpot pointed out a 50% decline rate in engagement per post when marketers posted more than once on their Facebook pages. It is good to post on your Facebook page three times a week at a minimum level.
As far as the timings are concerned, it is best to post before 6:30 am or after 8:30 pm as per the Pacific timings. Facebook's insights are also helpful in this regard. Ensure that whenever you post on Facebook, it is ideal for keeping a margin of three hours at least between the posts so that users do not get bored with your content. Also, keep the content engaging to grab people's attention.
As far as Twitter is concerned, it is better to tweet 3-6 times a day, whereas the optimum range is between 15-23 tweets a day. Again, there is no strict rule in this regard, but findings are wise to implement. A social media scientist tweeted 23 posts a day and found no decline from the follower's side. Moreover, he posted links on Twitter after every hour and sent quotes after every three hours respectively.
If you disappear from Twitter or any other social media for a few weeks or even a month, you will lose your followers. It is, therefore, suitable to post on social media every day. If you want to post more on Twitter, we can never stop you, just like the social media scientist, who tweets many times a day. But, it is still better to post 3-5 tweets a day in the time-constraint world of today.
On Instagram, stories are good to post frequently, but the best figure is 1.5 times per day as far as the feed is concerned. Many top brands on Instagram are fond of using this percentage for their social media marketing and making the most out of it. However, which rate you choose, make sure you stay consistent. Otherwise, you'll lose followers. For instance, if you were posting three images a day and suddenly you shifted to one, your audience will lose their interest and will be less engaged than before.
For LinkedIn, it is generally recommended to post once a day or no more than five posts per day. Along with quality posts, you also need to maintain a high profile on LinkedIn for optimal engagement. Generally, it is good to share 20 posts per month on LinkedIn. Users are fonder of visiting this social media platform during their standard workweek. They are less likely to use it on weekends, and there might be a significant drop in your social media views. Therefore, share top-notch content by considering the given factors for maximum engagement.
It is always good to keep track of your posts in a spreadsheet. Doing so will help you in knowing what works for your business. Moreover, always post exciting and valuable content with your followers to make the most out of social media marketing. Remember, quality always wins over quantity.