More and more chiropractors today are using video as a part of their marketing strategy to reach out to the public and capture the attention of prospective new patients. Research says that over 4 billion YouTube videos are viewed every day. On the other hand, Facebook videos get about 8 billion video views daily. And those are just two of the most well-known platforms that you can use for your video marketing campaigns. This strategy has undeniably been a growing trend nowadays, making it an important component of many businesses including the chiropractic practice. If you want to extend your business or showcase your clinic better to the world, it’s best to step into the field of video marketing as soon as possible.
Written content and still images are the go-to content of most businesses. However, what many people don’t know is that videos actually generate 1200% more shares compared to texts and images combined. Not only that but 45% of social media users watch videos for more than an hour every week. This is because videos tend to feel much more personal and show emotion better. This creates a better response and leads to more organic reach from the public as they feel more connected.
Video marketing can open you to a door of endless possibilities in your marketing campaigns. This way of communicating to your audience is extremely versatile, with hundreds of options you can choose from. Perhaps you might want to delve into making short educational videos and offering valuable health information. Or maybe you might want to create a much creative series about your life as a chiropractor. Either way, these video posts will introduce you to the public and help you create a name in your industry.
Getting into video marketing as a chiropractor is no easy task but that rewards will definitely exceed the means when done right. But many doctors seem to struggle with how to make it all work. A compelling, well-thought video marketing can create tremendous traffic to your site. So, if you’re still not creating videos for your chiropractic marketing, now’s the perfect time to start. Vigorant can walk you through its processes and help you expand your online presence effectively with this interesting strategy. Book a call or visit us now and let’s start your video marketing journey.
Resources: Social Media Marketing for Chiropractors