As a dentist or any professional offering your services, your website should be your number one method in gaining clients, right? If that's not the case then maybe it is time to have a website makeover. Not because your previous one is not beautiful and presentable but because it doesn't serve its purpose. There are several reasons why a website doesn't work like when the reader can't find what they were looking for, or it is hard to navigate, slow to load, and so crowded that it's hard to read. Having said this, it's important to note that a beautiful website without a fully oiled mechanism on the back end will not serve you well. Therefore, investing in a beautiful website also means investing in the RIGHT website.
The first thing that your website should have is a clean and professional interface. Remember that your readers' first impression lasts and when you lose their attention in their first few seconds on your site, they can easily click the exit button. Think about what the readers need and make sure you provide it. Some readers are looking for answers to their questions, provide this with a helpful blog that answers common questions. For readers who are looking to book an appointment, make sure your contact details are fully visible or that you have a button that they can click to call your office. For readers looking for credibility, make sure your about page is straight to the point and can persuade them to believe that you can provide them with the dental services that they need.
Aside from the way it looks, the way your website works and how it benefits the reader are some of the most important factors that you should consider. Start by understanding who your target audience is, and why they visit your site. Follow that up by providing them with what they need and making sure the site is easy to navigate. Considering all these factors may be overwhelming at first, that's why this is where Vigorant comes in. We can use our experience in helping dental clinics gain clients through their website. From understanding who to target, to create a website that works for them, and even until the maintenance part, we can help you. Book a call with us to start your journey to a better website design for your dental clinic.