Phase 01Site Audit & Strategy
We start by auditing your current website — speed, mobile usability, page structure, content gaps, and schema coverage — alongside a review of your service lines, target markets, and competitors.
The output is a sitemap and page-by-page brief that defines what each page needs to rank, load fast, and move a visitor toward booking.
Phase 02Visual Design & User Experience
Every page is designed around your brand, your specialties, and the patient journey — clear navigation, calming visuals, real photography over stock, and a layout that puts booking within easy reach on every screen.
Service pages, location pages, and provider pages follow a consistent hierarchy so patients and search engines can find what they need within two clicks.
Phase 03Development, Speed & Accessibility
The site is built on a fast, modern stack with Core Web Vitals as a baseline requirement — optimized images, minimal scripts, and clean code that loads quickly on every device and connection speed.
Accessibility best practices — color contrast, keyboard navigation, and alt text — are built in from the start, not patched on afterward.
Phase 04Schema, SEO & AI Readiness
Every page ships with the schema markup, structured headings, and entity-rich content that traditional search engines and AI-powered platforms need to understand what the page is about and who it's for.
Internal linking, breadcrumbs, and metadata are mapped across the full site so authority flows toward the pages that drive appointments.
Phase 05Launch, Tracking & Ongoing Support
Before launch, every page is tested across devices, browsers, and forms — confirming that booking buttons, phone numbers, and contact forms all work exactly as intended for every visitor.
Analytics, call tracking, and conversion goals are configured from day one, so performance is measurable from the moment the site goes live.