When you want to explore the best restaurant, physician, personal trainer, or professional, you probably look for them online. It also applies to potential legal clients who want to hire you for their legal problems. That's why a user-friendly website design is crucial for law firms. Having a captivating web design is critical to growing your client base. Clients make decisions about you based on your online presence. Suppose you do not have a compelling, informative, and easy-to-read web design. You are probably handing the business to other law firms in that case. When it comes to web design, there are plenty of styles that you may adopt. From minimalist to sleek and modern designs, you can have various options. However, you must choose a web design that looks professional, has enhanced user experience and can impact your clients. Continue reading to know more about the best practices in this regard.
Creating an appealing web design can be a little daunting for many legal professionals. But, you need to have a sound website design in today's age to be competitive. You can hire a web designer if you can't make it by yourself due to time constraints or other reasons. In any case, you have to invest in the best website design practices to improve user experience. A website represents your brand online and is also where potential clients know about your legal services. It will endorse your brand, and clients will trust you. Some statistics also endorse this fact. For instance, a Legal Trends Report stated that 57% of the clients looked for a lawyer independently. The report further expressed that around 17% of the population relied on a lawyer's website to check his credentials. In contrast, 17% relied on the search engine to hire a lawyer online. Once you invest in a professional web design, potential clients will find you in the search engine. The more you rate at the top, the more chances to turn your potential clients into actual ones.
Law firm web design must involve more than just pretty things—for instance, layout, aesthetic sense, color scheme, etc. The best law firm websites have layouts that load web pages quickly, are mobile-friendly, responsive, and easy to find online. Here are some smart tips to make your web design look great and be able to catch more user attention. Let's get to know them.
Focus on Image Quality and Optimization
Consider image quality and take photos in that manner. Get professional headshots for your site that reflect the brand you are trying to build. It's good to invest in high-quality images but remember your website speed shouldn't get affected by it. Do not overuse high-quality images that drive the clients away. People only wait a few seconds before they can load a site, and you should choose pictures wisely. Also, if you want to show client testimonials via videos, ensure they are loaded quickly and impact the audience. Besides good quality images and videos, your law firm's website must be well optimized. A site optimized correctly can bring in more organic traffic for your business. Here are a few tips that play a significant role in optimizing your website.
Increase page speed.
Get more backlinks.
Add a sitemap.
Do keyword research.
Optimize your website for search engines.
Reduce bounce rate.
Reduce image size.
Pay Attention to Organization
Think about your website's structure and organize the content of your website. Write simple and explicit content so that the general population can understand it. Users are likely to pay more attention to organized websites than non-organized ones.
A law firm website doesn't have to be complicated. Instead, it should reflect its core values, so interested people can readily approach them. Your law firm's website must have a proper foundation so users can easily find relevant information. Some quick tips in this regard are as follows:
Include Important Sections
Every website must include some essential pages to make it easy for the clients. Likewise, your law firm website should have a few sections so relevant people can easily approach you. These include an about page, a contact page, a blog, and testimonials.
Don't just write your expertise and the college you attended in the about page section. Enlist critical areas of your law practice that you are passionate about. Imagine you are talking to the client in a face-to-face session and reflecting on the expertise you have. This way, your copy would be more personable and friendly. Your contact page should have all relevant information related to your phone number, email id, address (of the company), and social media links. This way, it would be easier for clients to reach you.
Also, add client testimonials in a section to reflect word-of-mouth marketing from your happy clients. It would be best to keep your testimonials as specific as possible. This way, it would generate a positive response in your clients-to-be. A blog section helps educate the masses. Please keep it simple, engaging, and informative so the average person can grasp it. Educate your audience about your knowledge and encourage them to reach out to you.
Ensure a User-friendly Experience for Visitors
Design your website with visual hierarch in mind to become a user-friendly experience for the clients. Also, do not forget the mobile users. Use graphics, white space, and typography in a balanced way to help your website users to scroll through the information they need. Here are some pro tips in this regard.
Anice contrast between your text and background color improves the website's readability and accessibility.
Apply the principles of color psychology to make the website representative of your brand identity.
Keep your text body at least 16pt to offer a comfortable reading experience to the users.
Select the website fonts carefully.
Your law firm's website should be outstanding to catch users' attention. It is best to adopt a minimalist approach in this regard and keep visual hierarchy in mind. Use emotional modifiers to evoke a positive response and communicate your core message instantaneously.