Every business needs a website these days, and with modern website design trends, you cannot use an old-school web design for doctor's websites. It means that if you have an old doctor's website that is not helping your business, you need to create a new one with a modern design. With many design changes to come, there are many things to remember when designing the website.
Stick with us to learn all the do's and don'ts when creating a modern web design for doctors.
First, we will explore the do's you must focus on while designing a modern doctor website. The following are the top 6 things to always keep in mind for a modern web design for doctors.
Make sure that the website is easy to navigate through. The first thing to include in the web design is that it must be easy to navigate. All the web design elements must be made as clear as possible and easy to find on the website. Because no patient is on a doctor's website to explore stuff, they want quick and practical solutions to their problem, and easy navigation helps that.
Keep your interface consistent with images and videos. The next thing to work on is the interface design, which must include graphics as a modern web design. Involving videos, medical animations, and images to add value to your content will be a great choice. No matter how you design the doctor's website, keep the interface consistent with all its elements.
Optimize the website for different devices. A common problem with old-school websites is that those were not optimized for other devices. As a modern doctor's website, it must work on every device and offer the perfect experience to the visitor every time. Doing so will make the website good for those who use their mobile phones to explore doctor websites.
Pay attention to the content on the website. The content present on your website must be valuable. From the home page to the service pages and blog posts, everything must be engaging, and it should be well presented. Your content could be unique, but it will not be effective if it is not presented well. Also, follow all the content writing practices for better website SEO.
Make sure to offer the best security and privacy with the website. Patients never want their medical history and personal data to be leaked publicly. So, you must build trust and offer the best security on your website. Along with security, privacy must be a significant concern for web design. Visitors have control over what data you will build trust is good for the website and the business.
Always finalize after thorough testing. Testing is the last and most important thing to do when creating a modern web design for doctors. Everything must be tested, from the content to the web design elements and all videos/images. Look for broken links or other human errors before making the website public. It is essential to build authority so that whenever someone visits your website, they never find a mistake.
A few things you should do while creating a modern web design for doctors must be avoided. Here we will explore the most critical don'ts you must focus on when creating a doctor web design.
Never design a website that takes too long to load
The first mistake to avoid is creating a website that takes too long to load. Creating a web design is a goal here, but the main goal is to make it efficient and well-performing. If the website takes more than a second or two, the visitor may skip to another. So, the images and web design elements must be optimized, and there must be no blank pages when the website is loading.
You can use PageSpeed insights from Google to see where you can improve.
Do not provide too many unnecessary options Often, when people get too many options, they delay their decision, and sometimes, they never decide which option they want to go with. So, you must keep things clear and concise instead of providing too many options. It reduces the decision-making time resulting in people quickly becoming a customer.
Do not include a large variety of fonts A variation between fonts can make the content look attractive but overdoing this will bring an unprofessional vibe to your website. Even if you want to add a variety of fonts, you must keep it concise and only use that strategically.
Keep the colors consistent and subtle for the doctor's website A doctor's website should not have too bright colors. It should offer a minimalist and professional feel instead of a vibrant one. So, while designing the website, make sure that you carefully select all the design elements and the theme, most importantly.
Always use visual content that brings value On the doctor's website, the design must not include images that do not get any deal. Every image must bring value in one way or another. That's how you can use every image to build authority about your services and business.
Do not set pop-ups to appear too early Pop-ups appearing too early will only frustrate users when focusing on the content or some pages of your web design. Adding a pop-up when someone reaches the mid or end of the website can help. You can also track user activity to show a pop-up when a visitor leaves the website. Another thing to use is to keep all the internal links open in the same tab instead of opening on a new account.
Keeping all the above and don'ts in mind will help create a modern and effective web design for doctors. As a doctor having such a website will help with SEO and boost your sales of physicians' products and services. So, if you are a doctor and still use that old website for your business, it is time that you create a modern design to benefit from all the SEO and digital marketing techniques.