Building Your Email List Strategies for Better Conversions and SEO

An email campaign is an asset for your marketing strategy. However, it can be equally valuable for your position on search engine ranking. Through careful planning, you can leverage your email campaign for SEO success. 

While your competitors are squandering their resources on shallow trends, let's see how you can cut through the noise by sticking to a fool-proof technique.  

An email list is the first step and the essence of a successful campaign. First, you must learn why it is important and how you can build it from scratch. 

What is an Email List, and How Does it Work? 

Your email list is a database of email addresses of people or businesses who have purchased a specific subscription from you. It implies that these individuals have consented to receive updates or promotional content from you.  

There can be one or more kinds of email lists based on the goals you want to achieve through your email strategy. These types include newsletters, marketing emails, service messages, member letters, geographical emails, and demographic emails.  

Now, your website can contain multiple registration portals where your visitors can sign up for the type of updates they want to receive. 

Why is it important? 

You must not rely on your social media platforms alone to interact with your customers. Emails offer a more direct line of contact with the customers. So, they can be used as a lucrative opportunity to turn leads into sales. 

Also, this channel is the best way to market people who already have a positive impression of your brand. Of course, people who have signed up for your email notifications voluntarily might be interested in staying in touch with you. You must seize that chance to convert them into loyal customers. 

5 Strategies to Build an Email List for SEO for Your Website 

If you are just starting out with your email list, you must be smart about your strategy in order to see major growth. Keep those traditional list-building strategies aside and work your way around the situation creatively.  

Let's have a look at some of our best methods that you can use to build an email list for your SEO's success: 

Make an Offer They Cannot Refuse 

Begin by offering irresistible incentives to your visitors. Promos and discounts are a good way to begin, but not always.  

For instance, people at the top of your funnel might not find discounts attractive. They are still in the process of exploring and learning what you can do for them. In such cases, valuable content can act as a way to lure them in. At this stage, you can present a free e-book or a guide in exchange for an email sign-up.  

Pitching 'exclusive' stuff for free is a powerful lead magnet as people might assume they won't find that information elsewhere.  

Personalized Exit-Intent Popups 

Using exit-intent popups is another excellent approach to building your email list. On the desktop, they can detect when the users are about to close the tab or click the back button. On the other hand, they can detect idle time or scrolling up on the mobile to send users a popup encouraging them to subscribe to your email list.  

You can make the popups more personalized to the user intent by tailoring them to the page they previously viewed. For instance, if a user was on a page about weight loss, they are probably interested in diet plans. However, if they read something on sleep quality, you might not want to ask them to sign up for fat loss guides. 

Engaging Quizzes and Giveaways 

Everyone is eager for a chance to win something. So, running quizzes and hosting giveaways is a popular strategy for building an email list. It encourages a two-way interaction and creates a good impression on your subscribers. Your customers feel 'involved' and will be eager to hear from you in the future. 

Moreover, it is a great way to expand your reach and improve your brand awareness. 

Introduce Opt-ins at Checkout 

The checkout process is an ideal stage for collecting information to be used in email campaigns for SEO success. The customers who reach here already trust your brand, and you can convert them into long-term subscribers by strategically introducing an opt-in form. 

However, be transparent about the content and that you will use their email addresses to send them updates. You can make it attractive by highlighting exclusive benefits or giving them a preview of what they will receive.   

Encourage Referrals 

There is nothing more effective than your existing subscribers endorsing your email content. When these people share their positive experiences with your brand, it generates substantial social proof that grows your email list. 

To implement this email list-building strategy, design and implement it well. Make the sharing process seamless and track the referrals accurately for reward distribution. Communicate the incentives to your existing email list frequently and celebrate successful referrers to motivate others. 

Tips on Leveraging Email Campaigns for SEO Success 

After making a list of people interested in keeping in touch with you, your goal is to keep routing them back to your website frequently to enhance its SEO. In this section, we'll give some tips to make people click on the links inside your email and improve CTR through targeted email campaigns. 

Deliver Value with Content 

Content is not only a magnet for traffic on search engines but also on other platforms. With the proper promotion of your content in your newsletter, you can provide your users with a good reason to visit your website. 

Design your newsletters as ‘teasers’ that compel people to click through to your webpage and learn more.  

Add Aesthetics and Interactive Elements 

Today's consumers live for aesthetics and visually appealing content. Therefore, your email must be optimized for different screens and include high-quality graphics. Besides, you do not necessarily have to deliver text-based content. Try integrating images, videos, or GIFs to make your campaigns more engaging.  

Moreover, quizzes, polls, and trends are also interactive. They can also keep your audience hooked and indirectly channel them to your website, boosting its rankings. 

A/B Test Your Emails 

If you are experimenting with email campaigns for the first time, there is a high chance that the results won't be up to your expectations. You might have to A/B test multiple variations of your email copy before finding the one that your audience can resonate with.  

For each variation, change one element, like subject lines, CTAs, images, or the copy. It makes the tracking process easier and isolates the areas of improvement for every new campaign. 
 

Use the Urchin Tracking Module 

Tracking your campaign's performance and analyzing its performance allows you to fine-tune your strategy. Determine which emails have the highest click-through rates (CTR) and check what they have in common.  

Use tracking tools and the Urchin Tracking Module to gain insights into your traffic sources. It involves a snippet of code added to a URL to understand your user behavior better. 

Segment Your Audience 

Once your email list is established, take it one step further with an email list segmentation for improved SEO. It helps you target specific people based on their interests and guarantees the success of your strategy. It is an effective technique to curate highly targeted email campaigns to improve CTR and impact the overall SEO of your website. 

You can segment your audience in several ways, but demographic segmentation is a good place to start. Eventually, you can create a dozen more segments based on behaviors, psychology, interests, level of sales funnels, etc. 

Final Word 

In today's landscape, user experience plays a major role in making every marketing strategy successful, from paid ads to email. Buyers expect brands to 'figure out' what they want, and sellers are tracking user activity to predict their behaviors. The outreach has become more personalized than ever, and it will only get better.  

In such circumstances, if you have not considered email list segmentation to improve SEO, you are far behind in the game. It’s time for in-depth research and a complete strategy overhaul before your competitors outshine you.  

Resource:

The Future of Email Marketing: Predictions and Trends for 2024 and Beyond