Email marketing is a classic marketing strategy, which, like most classics are, is timeless and effective. Law firms have been using this and it's about time you use this as well to leverage. A lot of people on the internet won't remember something of value they have read a few weeks ago. But when you capture their email as you give them something they can use, you can gain access to send emails to them that can nurture them into becoming your client eventually.
There are three email marketing campaigns that lawyers can utilize. One is drip emails, where emails will be sent to the subscriber one after another in a set number of times and sequence. The next one is newsletters, these are monthly, weekly, quarterly, or even yearly emails set to be sent to subscribers. These usually comprise of staying in touch and updating the audience and sharing helpful tips. The third one is giving your audience offers or webinar invites where you give them something of value for them. A healthy combination of these three makes up a good email marketing strategy for lawyers.
What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send. While measuring, make sure you give out concise and short emails, that offer value to the people reading them. Also, add a clear goal so you'll know what to watch out for when you measure.
Like what was mentioned above, to start email marketing for your law firm, you first need to have a clear goal. The rest is pretty much made up of a lot of consistency and trial and error. If trial and error scare you, you should consider hiring a team with a proven track record in digital marketing for law firms. Vigorant is your trusted ally in that, we can use our experience to help you lessen the trial and error phase. Visit us or book a call to start your strategic plan.