Social media may be a way to keep in touch with friends and families to some people. But for some businesses, it is their way to expand their reach and market their businesses online. For most businesses, a big chunk of their target audience can be found on social media, and the best way to reach them is to join them on that platform.
There are tons of social media channels that you can start for your business. However, you have to make sure not to fall into the trap of making a profile on all of them and just leaving them to rot. There is no use being seen on all channels if you're not able to update them, nor will it be useful if your audience is not there. If you have to choose, then let us suggest the four leaders in social channels; Facebook, Instagram, Twitter, and LinkedIn.
Facebook has over 2 billion global users and 1.45 million daily logins. Just with this, you can make sure that you can reach people that are interested in your brand. While Facebook has a mix of statuses and photo posts, Instagram only focuses on photos. It has 1 billion users and these users use the app for a minimum of 24 minutes a day. Twitter, on the other hand, focuses on hashtags and statuses. It has 330 million monthly users who read and post hundreds of millions of tweets per day. Now the last of the four is LinkedIn, it is somehow like Facebook, but a professional side. It has 530 million profiles.
If these numbers make you seem a little dizzy. We suggest you hire a team that can help you market your brand on social media. Vigorant can help you with that. We have a team of dedicated people who understands your audience and how to reach them through social media. All you have to do is wait for them to call you to start your transactions with them. But first, you have to do this crucial step, visit us, or call us to book an appointment. We'll take it from there.