How to Manage Google Ads Budget?

For every Google Ad campaign type, a budget has to be set either on a per-day basis or by choosing a shared budget. This might seem an arduous task, especially initially, but it can be a hassle-free thing if managed correctly. The following section aims to shed light on the importance of managing the Google Ads budget.

Why Is It Necessary to Manage Your Budget for Google Ads?

Advertising agencies strive to earn the trust of their clients. The clients build trust with them through PPC (pay-per-click) through their most important resource, i.e., money. If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.

However, budget management challenges usually arise when the campaigns are segmented. Therefore, an effort must be made to ensure that no overspending occurs so that the client’s trust is unharmed.

6 Best Ways to Manage Google Ads Budget

1. Take a data-driven approach. 

There are a lot of benefits of taking a data-driven approach. For instance, it helps in making effective business decisions that are client-centered. Second, it is an excellent way to extract patterns from the statistic data to improve future consequences. Third, a data-driven approach is mainly focused on facts and interpretations rather than on intuition. So, it is an excellent strategic direction that helps for sound business planning to target the specific population.  

The data-driven approach is one of the best ways to manage Google ads budget. Calculate the ROI (Return on Investment) and CPC (cost-per-click) of the targeted keywords; this will help you estimate how much you need to allocate monthly for every campaign.  

2. Set your goals and come up with the finest strategies.

For effective budget management, it is better to set your goals beforehand. This will help you adopt the finest strategies to achieve those goals and make the most out of your budget. The Budget management feature in ‘Google search ads 360’ is one of the easiest ways to plan a budget for Google ads. It also helps to predict the outcomes of campaign budgets along with performance levels. Moreover, it will also provide recommendations for better results.   

3. Try Smart Campaigns, especially if you are a beginner.

The smart campaigns help to ensure successful business promotion on Google. It is mainly recommended for small businesses to flourish within a shorter time. These campaigns also help to set a monthly budget. Later, Google automatically adjusts the ad bids to derive better results. Once you become a seasoned advertiser, you should further explore the advanced bidding strategies; i.e., cost per mille (CPM) and cost per acquisition (CPA).

4. It is best to connect Google Ads with the analytics account.

The Google Ads do provide information about the number of times the ad is being shown on the search results by clicking. However, it does not give any insight into conversions on a business website. These conversions can be in the form of submissions, calls, or purchases. For tracking these conversions, the Google Analytics tool can be of great help. Google Analytics is an essential tool for reviewing the relevancy of landing pages and the associated keywords on a daily basis. It is also a great source of raising the quality score of ads. High-quality scores help lower the average cost-per-click (CPC) of ads, allowing you to derive better results within the same budget.

If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.

5. Stick to the chosen budget for a few months.

Another important tip for effectively managing the Google ads budget is to choose a specific budget for some time and stick to it. Analyze your ad’s performance for the first few months within the same budget before evaluating the results. The daily cost may be more on some days than on other days. Similarly, it can also depend on the amount of traffic which might be slow on some days. Therefore, do extensive planning before setting up your budget and stick with it; have some patience and then adjust the budget plan accordingly.

6. Target specific locations for effective results.

If you own a local shop, it is good to target the locals rather than advertise your brand to the whole country. This will help you to spend the budget most effectively. It is best to optimize the ad budget in refining the campaigns to target the specific population and keep an eye on the data set. Also, create specialized campaigns based on the different pages of your website and set the budget for each campaign accordingly.

Final Thoughts

Regardless of how small or big your advertising budget is, monitoring and evaluating the Google ads with consistency is crucial. Set your business goals as a first step, and then plan your budget around them. It would be best to use additional Google tools that make it easier to manage your ads and budget. This will help to set the budget adequately 

Happy Managing your Google Ads budget!

Resources:

What is Google Ads?