Working Hours:

Mon - Fri 9 am - 5 pm PST

How to Manage SMM Budget?


According to an analysis done by the Content Factory, average companies spend between 200-350 dollars a day on SMM. A common rule is mainly followed by B2B companies that spend between 2-5% of their revenue on SMM. The B2C companies spend around 5-10% of their revenue on SMM. It is good to spend only a percentage of your revenue on the budget for effective social media marketing. Learn wise tips and tricks in this article.

5-Step Approach That Actually Works

Some companies spend billions of dollars on their marketing budget, whereas others are fond of incorporating free promotional methods as part of their marketing tactics. They spend only a few dollars on their marketing budget and cannot find maximum leads for their business. Making appropriate decisions to manage your SMM budget can be pretty challenging and daring. Moreover, if you have a tight budget as a small business; then it is more important to know the right way of setting your marketing budget. However, this simple 5-step approach will properly guide you so that you can make the most out of your budget instantly.

1. Create An Advertising Strategy For Your Brand

Create an advertising strategy to manage your SMM budget effectively. The strategy should be according to your business needs to have the most impact. Many organizations try different methods with the help of a trial-and-error approach without knowing what works for them. Developing a solid advertising strategy; enables you to invest in only those platforms that can pay you back. For some companies, it is good to invest in blogs or digital content, whereas for others, it might be more beneficial to invest in targeted social media ads. Create an advertising strategy that matches your goal sets and can bring the most out of your marketing budget.

2. Set Clear Campaign Goals And Define Your Target Audience

Focus only on one or two campaigns at a time rather than running multiple campaigns. This will help you to assess your goals holistically. Moreover, it will enable you to know your success rate, and you will be able to make a critical evaluation out of it. At this step, you also need to define your targeted audience and see whether your campaign goals are effective in reaching them or not. When you set clear campaign goals and define your targeted audience, it becomes easy to assess your performance for budget setting. Doing so also enables you to manage your marketing budget correctly.

3. Make An Advertising Budget Template And Keep It Updated

A budget template is specifically helpful to manage your ad budget. Clear visualization of your budget, along with expectations, results in the proper allocation of the funds for marketing strategies. There are many different types of budget templates available nowadays. Pick the one that caters to your business needs and size. Once you have picked the suitable template; then, keep it updated and revisit it regularly. An out-of-date budget template will harm your marketing strategies, and you'll need to start it all over again.

Making appropriate decisions to manage your SMM budget can be pretty challenging and daring. Moreover, if you have a tight budget as a small business; then it is more important to know the right way of setting your marketing budget.

4. Monitor And Track Your Expenses

Track your expenses at least on a monthly or a quarterly basis. Doing so will help you know the amount you are spending and the return on investment. It is good to keep a financial or accounting tool tracking for greater accuracy. Equip your marketing team to learn such tools to identify the overall trends and organize the company's data accordingly.

5. Make Decisions Based On Data Analytics

Data Analytics is a powerful way to leverage a company's information. Always make decisions based on data analytics to spend on your advertising budget effectively. Data analytics helps you know the amount of money your business can spend, optimize your product strategy's marketing efforts, analyze the audience data, make conclusions, etc. It is always good to know your mission, identify the data sources, perform statistical analysis, and draw conclusions to manage your advertising budget appropriately.

Bottom Line

For best management of SMM budget, it is vital to understand how to spend effectively and make smart decisions based on the data set. Moreover, set trackable goals and create ads that stand out from the rest of the crowd. Scale down your specific marketing budget as per your goals, and start working on it right now. Good Luck To You!

Suggested articles

More about Video marketing