Video marketing is one of the most important marketing strategies to use in any business. If you’re still not utilizing this tool to boost your law firm online, you’re missing a prime opportunity to connect with new clients and expand your reach. In fact, videos are considered as the “king” of content, garnering 1200% more shares compared to written texts and still images combined! This is why investing in video marketing to support your thought-leadership initiatives can do wonders in putting your law firm at the front and stand out among the pool of competitors in the market.
Unlike the common misconception, video marketing isn’t too time-consuming even for busy lawyers. When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience. Not to mention that this is extremely cost-effective and can still prove valuable even as years go by.
When starting your video marketing as a lawyer, we suggest that you utilize explainer videos first. This is used to simplify complex topics like insurance claim disputes and workplace harassment, such that it becomes more understandable to the common audience. All you need is some text, narration, and visual aids, making the process more flexible. But if you want to jump right in and do your own production, there are a lot of possibilities for your content. Just make sure to understand your target audience first before anything else. If you’re still aren’t sure how to get started, Vigorant is here to help. Take your law firm marketing to the next level with our experts and starting earning more clients. Visit us or book a call now.
Resources: How to Make Sure Your Law Firm Web Design Gets You Clients