If you’ve been in the property management business for a while, you know how important visual content is. Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements. So, why won’t you scale it up and utilize video marketing to tell your story and boost awareness to your business? Now before you ask why written content and images can’t sufficiently boost your brand, let’s take a look at some of the statistics. According to a survey, more than 50% of internet users want to see video content from businesses. This rate is the highest among any type of content. Not only that these can also increase your conversion rates by 86%.
It’s easy to get daunted when thinking about video marketing. But there is actually endless video content to capture your audience’s attention, establish your brand, and nurture your business. What’s more is that, unlike popular belief, you won’t have to shell out a huge amount of money for it to be successful. You don’t need any fancy tools or expensive materials to make short, conversational, and authentic video content that can broaden your reach to relevant internet users including potential residents and owners nearby.
Getting into video marketing can be confusing at first. But with enough time and enough, you can master this strategy and communicate more in the larger crowd. One thing to always remember is to keep it short and simple. Each platform requires certain tweaks but this is a good rule of thumb and people tend to have a shorter attention span than ever. Vigorant can make all these happen and help you create effective bite-sized, digestible content that can successfully expand your online presence. Book a call or visit our site and start driving new leads in no time.