Google Ads Campaigns operate on the PPC (pay-per-click) model. Marketing campaigns are one of the best ways to reach out to customers and get lead generation for brands. It is a game-changing move that can quickly become something so big that one can never imagine. This article is about the types of Google Ads Campaigns along with their benefits for marketers. There are four types of campaigns that Google currently offers. These four types are explained below.
Campaigns in Google Ads help to organize the product or services that a company offers into separate categories. It is a way of marketing in which bids are made by targeting a specific keyword. The campaign ads have many benefits. For instance:
The Google Search Ads are a great way to impact the minds of the buyers, primarily if the right keywords are used concerning the buyer’s intent. A brand’s visibility can be increased by investing more while bidding for keywords in this campaign type. The following tips are beneficial if considered to increase more sales from this campaign type:
The Display Ads Campaign has great potential in creating excellent brand awareness. These ads are image-based and appear whenever the customers are browsing their favorite websites. They can also appear when people are signed in on their Gmail account while using apps of their choice. These ads help introduce your brand and can readily impact people looking for a particular product but haven’t made a search yet. A few tips to generate more sales via display ads are:
This campaign type is best used for launching a product or service in front of a relevant audience. The video ads are placed both in the search results as well as on YouTube. These ads provide the best opportunity to launch ads as many people prefer to use YouTube to watch videos. Based on what they watch on YouTube, you can target potential customers with ease. It is recommended to use video ads with a combination of display advertising. The best practices for video ad campaigns are:
The shopping ads display information about the product along with the product’s image. These ads significantly trigger customers’ purchasing behavior even before they visit the official store of a brand. The shopping ads are best for boosting more traffic to e-commerce stores and eventually boosting their sales. A few tips to enhance the efficiency of shopping ads are below:
Google Ads Campaigns operate on the PPC (pay-per-click) model. Marketing campaigns are one of the best ways to reach out to customers and get lead generation for brands.
The app ads help to create app promotion ads on YouTube, Google Search Network, Google Play, the Display Network, and other apps.
The smart ads create image ads by incorporating text and are shown across the web including Google and Google maps. You can take a lot of benefits from these ads specifically concerning minimal hands-on ads management.
The local ads link the client’s store visit to the local business location. These ads are shown on the Google search network including the maps and have been mainly designed for businesses having many locations.
The discovery ads help to create personalized and visually rich ads for brands’ promotion. These are displayed on Gmail, YouTube, Google Discover feed, and more.
Choosing the right campaign type is key to a brand’s success. It also depends on the brand’s strategy, marketing goals, and the time one can invest. One of the easiest ways to automate campaigns is by selecting smart campaigns. It is an effective way of increasing sales with advanced optimization that adequately targets potential customers. Happy selecting campaigns for your business’ advertisement!