Almost 100% of people today have a smartphone that they can't leave without. There is a large chance that you as well as your target audience can be found on social media, but we all know that a person first needs an email address to register on any social media platform.
In this world of technology and social media, 94% of Americans still consider emailing as a convenient anytime messaging platform. With that said, if you're a medical doctor who is looking into digital marketing to expand your business and get more clients, sending these potential clients emails that are specifically for them is a crucial consideration you shouldn't skip.
About 33% of email recipients decide to open an email based on the subject line. A considerably lesser percentage than that decides to read the email through. This shows that a good strategy is important to make sure that your recipients not only open your emails but also read them until the end. First things first, keep everything mobile-friendly, let the readers know what they can gain by trusting you and remember to personalize it.
To start email marketing for your business, you have to come up with a plan on how to collect the email addresses of your potential clients. Execute that plan and make sure to be consistent in your efforts to gain addresses. A good way to do this is to hire a team that knows what you need. Vigorant is the answer to your email marketing journey. Focus on being a medical doctor, while we take care of your digital marketing needs. We can use our experience to help you with your healthcare marketing plan. Resources: Using Paid Advertisements As A Medical Doctor