Having a dental clinic is not enough to establish yourself as a go-to dentist in your area. Traditional marketing can only reach a number of people while digital marketing makes sure that you can reach those people who live near enough to you but don’t really pass by your clinic every day. These people may not even know that your clinic exists because they don’t pass by your area, but when they see you online, and they happen to need a dentist, you can make sure they will book an appointment with you.
There are a lot of people in your area that may be needing to get their teeth whitened, straightened, or checked. However, you cannot always ensure that you reach them at the right time. This is the drawback of traditional marketing. Let’s say, a person passed by your clinic or heard your radio commercial, but at that time, he didn’t need a dentist. Once he passes by or once the radio ad is done, your potential client is also gone. In digital marketing, you can nurture clients who do not yet need a dentist appointment but might in the future. You can make sure to target them and be present on their online radar so that they will think of you when the time comes that they need a dentist.
Giving out flyers can be a good kind of marketing in your area. However, it can’t be tracked. There’s no possible way to know whether the flyer you left in that car was actually successful or did it just go to waste? In digital marketing, you can track every marketing efforts you put out. With the perfect digital marketing firm, everything you track can also be improved to help you get more clients. It’s just a matter of having a good strategy and experience.
In Vigorant, we help dentists who are serious about expanding their client base reach their goals and achieve new heights. Starting with carefully planned and implemented digital marketing techniques, you can rest assured that your business is in good hands. Book a call now or visit us to start your digital marketing journey.
Resources: Can Dentists Use Video Marketing?