Gone are the days when marketing your practice as a medical doctor only entails putting an ad in the Yellow Pages. Today, instead of flipping through each page for a directory, people are tapping on their phones and turning to Google to seek medical help. In fact, about 93 million American internet users have searched online for health information.
Another study found that 80% of individuals tend to only look over the first page of Google results when searching for medical doctors. This means that if you want your practice to stand out among thousands of other healthcare practitioners, your site should be at the top of Google’s search results. And the only way to do that is with search engine optimization or SEO.
Google and other search engines recognize that people usually want a medical doctor who is nearby their home. With this, they created a subset of SEO called local SEO to cater to these particular localized searches. Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site. This is why you must have a quality SEO strategy.
When a potential client looks for a practitioner, Google and other search engines utilize different factors to determine who should appear first on the search results. This includes the quality of your Google My Business (GMB) profile, your ratings, and reviews, as well as your business classification. Of course, the proximity of your location to the searcher will also be taken into account on top of your hours of operation and authority of associated website(s). But having a good SEO strategy doesn’t end there.
Intensively learning about the SEO process can be time-consuming and draining yet it’s now an essential part of any business. The good news is Vigorant can do all these and find the best course of action for you. We are more than happy to help you with our expertise and create a results-driven strategy that will bring more website traffic and new patients. Improve your online visibility now and don’t hesitate to book a call with us or visit our website to learn more.