Question 1

How much should our practice spend on paid ads?

Accepted Answer

Most single-location practices start between 1,500 and 4,000 dollars per month, with competitive markets often requiring more. The right budget depends on service mix, competition, and how many new patients each channel must produce.

Question 2

What's a good cost per booked appointment?

Accepted Answer

It depends on the service, market, and patient value. General dentistry needs tighter cost control, while implants, Invisalign, cosmetic, and emergency campaigns can often support a higher cost per booked appointment when lead quality and show rate are strong.

Question 3

Do you manage Google Ads, Local Services Ads, and social ads together?

Accepted Answer

Yes. We manage Google Search, Local Services Ads, Performance Max, and paid social as one connected system — sharing budget, creative, and tracking data so each channel reinforces the others.

Question 4

How is paid media different from boosting a social post?

Accepted Answer

Boosting a post increases reach for one piece of content with no tracking to appointments. Paid media campaigns are built around specific offers, audiences, and landing pages, with every dollar tied to calls, forms, and bookings.

Paid Ads That Pay for Themselves

What a real dental paid ads program looks like.