What Is Google Ads?
What is Google Ads and is it worth it for your practice? A clear, evidence-based guide to PPC for healthcare, ad types, costs, and when to run it yourself vs. hire experts.
November 14, 202111 min read
Read article Paid Ads That Pay for Themselves
Most dental ad spend disappears into clicks that never become patients. We run Google Ads, Local Services Ads, and paid social campaigns built around cost per booked appointment, not metrics.
TARGETINGIntent-based keywords and audiences
LANDING PAGESService-specific, conversion-focused
TRACKINGCalls, forms, and bookings
BUDGETReallocated monthly
Generic vs. Vigorant
What a real dental paid ads program looks like.
Dimension
Generic agency
Vigorant
Campaign structure
One broad campaign for all services
Dedicated campaigns by service and location
Landing pages
Ads send traffic to the homepage
Each ad links to a matching landing page
Tracking
Clicks and impressions only
Calls, forms, and booked appointments
Optimization
Set once, rarely reviewed
Weekly bid and budget adjustments
Reporting
Vague monthly summary
Cost per booked patient, by campaign
What we run for you
Three workstreams, one paid media engine.
Strategy & Setup
Account Audit & Campaign Architecture
We audit your current ad accounts, wasted spend, targeting, negative keywords, and tracking gaps, then rebuild the campaign structure around your highest-value services, locations, and the searches that convert into booked appointments.
- Full account audit across Google, Maps, and paid social
- Campaign structure rebuilt by service line and location
- Negative keyword lists to cut wasted spend
- Local Services Ads and Performance Max setup
Account health
91
Targeting
94
Setup scope
88
Creative & Landing Pages
Ad Creative & Conversion-Ready Landing Pages
Every campaign is paired with ad copy and landing pages built for the exact offer being promoted, so the page a patient lands on matches the ad they clicked, with a clear next step.
- Ad copy and extensions written for each service
- Landing pages matched to ad messaging
- Trust signals and clear booking CTAs
- A/B testing on headlines and offers
Message match
95
Page speed
93
CTA clarity
92
Tracking & Optimization
Conversion Tracking & Weekly Optimization
Calls, form fills, and bookings are tracked back to the exact campaign, ad, and keyword that produced them, with weekly bid and budget adjustments based on real results, not guesses.
- Call and form tracking tied to dental landing pages
- Weekly bid, budget, and audience adjustments
- Monthly reporting on cost per booked patient
- Quarterly budget reallocation across campaigns
Tracking accuracy
96
Optimization cadence
90
Cost per booking
93
What's draining your ad budget
The five quiet leaks burning through your paid media budget.
These are the patterns we see most often when auditing a dental practice's paid ad accounts, the gaps a paid media program is built to close.
01
One campaign for every service
A single broad campaign sends every click to the same page, mixing spend on high-value procedures with low-value searches.
02
Ads pointing to the homepage
When every ad points to a homepage instead of a matching offer, the click is paid for but the message never lands.
03
Calls and bookings aren't tracked
Without call and form tracking tied to the campaign and keyword, no one knows which ads produce patients.
04
Campaigns launched and forgotten
Bids, budgets, and audiences set once and never revisited drift out of step with the market, wasting spend monthly.
05
Disconnected from SEO and AI
Paid campaigns run in isolation from SEO and AI visibility work, so the practice pays repeatedly for clicks it could earn for free.
FAQ
Frequently Asked Questions
What dental practices ask before launching or scaling paid ad campaigns.
Most single-location practices start between 1,500 and 4,000 dollars per month, with competitive markets often requiring more. The right budget depends on service mix, competition, and how many new patients each channel must produce.
It depends on the service, market, and patient value. General dentistry needs tighter cost control, while implants, Invisalign, cosmetic, and emergency campaigns can often support a higher cost per booked appointment when lead quality and show rate are strong.
Yes. We manage Google Search, Local Services Ads, Performance Max, and paid social as one connected system, sharing budget, creative, and tracking data so each channel reinforces the others.
Boosting a post increases reach for one piece of content with no tracking to appointments. Paid media campaigns are built around specific offers, audiences, and landing pages, with every dollar tied to calls, forms, and bookings.
Ready to stop wasting ad spend?
Turn paid traffic into booked patients.
Start with a paid media audit. We'll review your accounts for wasted spend and tracking gaps, then show you what a connected campaign system changes for cost per booked patient.
From the blogPaid Advertising Paid Advertising PPC Marketing Browse all articles
Related reading
Are Paid Ads Essential for Practice Growth?
What paid ads actually deliver for healthcare practices, where they fall short alone, and how to combine PPC with SEO, web design, and reputation for real ROI.
June 25, 202511 min read
Read article Are Paid Ads Worth It for Your Dental Practice?
Are dental paid ads worth it? See what PPC delivers for dentists, what it can't fix alone, and how to turn ad spend into booked patients, practice-owner guide.
July 19, 202111 min read
Read article