Social Media Marketing uses social networks as channels for reaching out to the targeted audience. The social media channels provide ample opportunities to engage with multiple people and generate more leads for your brand. However, a pro tip in this regard is to prefer quality over quantity. This means that it is better to choose two or three channels and post unique content rather than focusing on multiple channels and posting low-quality content. Maintaining audience' interest and an effective social media marketing strategy is the key to converting potential clients into actual buyers. In this article, we will explore different channels for SMM and some useful tips that can help you in getting more customers for your brand. So, let's begin.
Here is a brief description of the most popular social media channels that you shouldn’t ignore in 2021:
Facebook is the most popular social media platform where small-medium-sized businesses are constantly flourishing. This channel is good for both B2B and B2C marketers. Here video content works well and the organic engagement is too high. Since COVID-19 happened, the live videos and stories have gained great popularity on this social media channel and so are the Facebook groups where users are interacting more than ever. Recent statistics show that vertical-shaped videos are top-performing as compared to their horizontal counterparts. This is because people find it easier to watch such videos and it encourages mobile viewers.
YouTube is the second largest search engine after Google where people regardless of their age enjoy video content daily. This channel is now an essential part of promoting your business strategy. When visitors come to your social media channel; they can readily access your video content that is linked back to your website. By using YouTube, you can make a real business difference especially if your competitors are not using it so often. YouTube facilitates in promoting brand authority and encourages users interaction through video comments.
WhatsApp initially started as a messaging app to connect with friends and family. Now, this platform is geared towards businesses and is ideal for promoting small businesses. For medium or large-sized businesses; WhatsApp Businesses API has flourished a lot. WhatsApp provides you with great opportunities to connect with users outside your website. It is a way to deliver the fastest customer service as it supports automation and frequently asked questions (FAQ).
LinkedIn originally started for posting jobs-related stuff and assisted people in finding appropriate employees. However, with time; it became a great platform for social media marketing and in strengthening customer relations. It is an ideal place for B2B marketers who are in search of lead generation from the audience of business professionals. It is estimated that LinkedIn is 3 times more effective for lead generation as compared to Facebook and Twitter.
Advertising on Twitter helps to boost traffic engagement on your website. With more followers on your account; it can greatly assist you in promoting your products, campaign visibility, creating personal relationships with the customers, increasing conversions, and eventually the sales. It costs nothing to be on this platform and you can promote your brand organically and efficiently. The main benefit of using Twitter is that you can significantly expand your reach for turning potential customers into actual buyers.
Instagram is a global platform that helps brands to inspire their audience with their humanized content. This place uses a clutter-free user interface which aids in achieving the best user experience. On this social media channel; you can learn what your customers are fond of; their likes, and dislikes. The storytelling on Instagram is a way to get directly with your customers thereby allowing a one-to-one interaction with them. Instagram is a sales booster and helps in launching advertising campaigns efficiently.
Besides, above listed platforms; people are also fond of using the following channels for their brand promotion in 2021. These are:
Qzone and QQ.
When choosing a social media channel for your brand promotion; you should consider the following factors in mind.
Your social media goals.
The nature of your business.
The demographics of the clients.
Empower advocates so that they can find the right channel for you.
Do adequate market research for your relevant industry or niche.
Choose a platform where you can find relevant customers.
Thoroughly research your competitors.
Build a consistent strategy to make the best out of SMM.
Start with email software and participate in forum discussions.
Before you decide which social media channel works best for you; it is essential to know your social media goals. The goals and objectives must be kept in mind for optimal use of social media channels. For instance, if you aim to improve brand recognition; then, it is better to choose well-established networks like Facebook than pick up new ones like TikTok. Whichever social media platform you choose; make sure it coincides with your social media goals and overall strategy. Good luck in this endeavor.