For a year, it has become clear to Luis and Camila those businesses will no longer operate as usual anytime soon. Because like any other industry retailer Covid-19 had drastically changed their plans of running their small business of baking tools and supplies in San Diego.
They had been relying on their product’s quality to generate sales, but the government-imposed constraints limited purchases in physical stores resulted in a decrease in their profit. They had already prepared promotions for a set of new products and were excited to show off their new customizable items but found it difficult to promote and introduce them.
Luis and Camila realized that the current state of affairs might be the new normal, and they needed to shift their focus from temporary fixes to a fresh approach that will keep their business running. Their small business needed to stay in touch with its customers regularly to keep them informed on the latest offers and deals and the newest items they sell.
At Vigorant, we worked as a team to create effective email and social media marketing campaigns. As a result, we implemented two of them that met our client's goals.
A cost-effective marketing strategy
Raching the highest possible customer number in San Diego.
Due to the pandemic, the client had to change the way they sold their products. Since most customers were unable to visit their stores, it resulted in a decrease in sales. To solve this issue, the business must regularly stay in touch with its customers to inform them of new offers and items. If the client chooses to continue their business by simply selling inside the store, their sales would suffer.
The client required assistance with the following:
Increase in sales
Establish brand reputation in social media
Reach out to potential and existing customers through email
The ultimate goal was to increase the number of customers by promoting their company's new items for sale and introducing new offers. Another goal was to stay on track so that their company remains well-known in the community.
Vigorant Inc. selected two low-cost, high-performing online marketing channels: social media and email marketing. To ensure that we met the needs of the client, our marketing experts carefully planned the campaign strategies using SWOT Analysis.
Our team of experts collaboratively performed the following strategies:
Email Newsletters, Re-engagement, and Lead Nurturing Emails
Location and interest targeting in social media
Interest targeting via Facebook and Instagram Placements
Postings of Strategic Social Media Content
Vigorant marketing group worked on each process to maximize the use of digital technology in marketing.
By focusing on the strengths of social media marketing, within two weeks, the business was able to reach 18,580 people who are interested in baking and has generated 43 transactions.
Moreover, with the help of re-engagement email blast marketing, sales increased by +112.36%.
The team focused on meeting the client’s demand when it comes to promoting brand awareness and building close relationships to their present and future customers. We worked on strategies such as social media postings of photos, graphics, short clips, photo contests, and cohesive content. We personalized messages, sent mobile-friendly emails, and automated other email campaigns to fully achieve their goal.
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Vigorant is a full-service digital marketing agency for some of the biggest and best organizations and services in the industry. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Mr. Lorenzo is a highly sought-after real estate agent in the area. He is well-known for his dedication to his work and because of the great offers he gets for his clients. He has been in charge of well-established and worthy properties in Seattle for several years.
He reflected on how to make it easier for him and his team to sell properties as quickly as possible to achieve their goals of helping homeowners. Initially, he went with the traditional method of using flyers, referrals, and meet ups, which is impractical due to pandemic. He realized that those approaches were exhausting, ineffective and cumbersome.
With the help of digital experts at Vigorant, we introduced him to social media marketing. We also paid advertiser marketing platforms to help Mr. Lorenzo's company, strengthen brand recognition, and stay ahead of their competitors in the real estate market. By implementing strategic campaigns tailored for this company, we were able to double their social media reach and sales in just a few months.
Mr. Lorenzo's main concern was to adopt innovative strategies to boost their company's name to attract potential buyers and sell high-end properties at the best price. Looking back on how he dealt with his previous strategies, it significantly increased the progress of his sales and got his brand to be known to a large number of people.
The client needed assistance with the following:
Introducing his business into social media marketing platforms
Boosting online presence
Targeting maximum potential buyers
Increase sales
The team started by testing a variety of strategies in social media creatives. We developed an excellent combination of content that delivered the most viewership in terms of the social media fan base, which began increasing engagement rates of posts. Due to the pace at which people consume content on social media sites, making real estate property photos and information viral is easier than on other channels. This is why we were able to upload new photos and engaging content frequently.
Another tool we used to achieve our intent-based target was Google Paid Ads. This is where we target potential buyers looking for keywords related to home selling or real estate. it also gives authority over how the marketing budget is spent.
Our digital experts developed and executed the following strategies:
Keyword research
Targeting In-Market audiences like New Houses for Sale, Life Events – Purchasing Homes, and Custom Intent Real Estate
Competitor Analysis
Facebook and Instagram Placements
Posting Engaging Content
Vigorant digital marketing experts implemented these powerful strategies to successfully achieve remarkable results.
The company increased its Facebook and Instagram reach within three months by implementing creatives, social media content, and blast posting.
Furthermore, due to the powerful and relevant keywords in Google Paid Ads, we recorded 54,670 impressions with 286 conversions (leads).
By using these platforms for the company's campaigns, their revenue increased by +1,127%.
These campaign strategies play a significant role in increasing the sales of a company. For example, social media contents like graphics, images, quotes, and short video clips are quick ways to catch the attention of many social media users and get hooked on the importance of buying quality homes. Plus, the Google Paid Ads make it easier to target specific buyers to see the client’s website and connect to agents.
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Vigorant is a full-service digital marketing agency for some of the industry's biggest and best organizations and services. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Dr. Wu isa well-known physician who moved, from Austin, Texas, to Aurora, Illinois, in 2008. He bought an established medical practice in a small building on the outskirts of town. He hired a website development company to build him a website, and he signed contracts with local magazines and newspapers to advertise his practice. He also tried out local radio advertisements on one occasion.
He noticed that the market had become even more competitive five years later when A large hospital building was built by a chain health provider. He decided to spend more money on traditional marketing channels. He hired another marketing firm to redesign the Website and start SEO services. This decision improved the situation, but the return on investment was meager. He had to pay a large sum of money to get a new client, which is not a good move to take.
Our digital marketing experts at Vigorant Inc. reached out to Dr. Wu and offered him a free assessment along with an overview report to help him analyze the current state of his business and what's the best action to take.
Dr. Wu wanted to attract more clients without spending a lot of money, because the competition was getting fiercer, especially now that a major hospital was built nearby. The client needed assistance with the following:
Website redesigning
Attracting more customers
Creating Brand Awareness
Increase in ROI
The marketing experts at Vigorant came up with excellent solutions to these problems.
To begin with, a professional website design was created to optimize the brand from its traditional marketing methods. Dr. Wu requested that the Website be redesigned, which gave his brand a better first impression and established a consistent brand identity. For easy navigation, relevant landing pages were also created. Choosing to redesign his company's website made it easier for him to add new features in the future.
Next, Vigorant advised him to invest in paid advertising to help him increase his ROI. We chose this service because his business was in Aurora, a small town near Chicago, where people typically search for doctors using terms like "doctor near Chicago," "doctor in Chicago," and "Chicago doctor."
Using these generic terms can boost brand awareness and increase book appointments. Dr. Wu can reach out to people looking for doctors using paid advertising and target people in Chicago. We used relevant keyword searches to make it easier for visitors and potential patients to find his website.
We also did a Display Campaign to target specific people in Chicago. This allowed his business to display the campaigns through well-known websites like https://wgntv.com/, https://abc7chicago.com/, and so on.
Following strategies were implemented by our team:
Redesigning a professional and creative website
Introducing Search and Display Campaigns
A/B testing of campaigns
Keyword Analysis
We were able to target more customers and increase the Return on Investment by combining Website Redesigning and Paid Advertising strategies.
Because of its equipped, convenient, and modern design, the company could stay ahead of the competition after redesigning its website.
His book appointments increased by +99% within two months of using the paid advertising channel.
The client was extremely pleased with the results of these campaign strategies. Within a month, the campaigns brought in more customers to the business and increased his patient's appointments. He's also getting referrals from these patients, which has more than tripled his revenue. He is now confident in his rapidly growing and thriving online brand.
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Vigorant is a full-service digital marketing agency for some of the biggest and best organizations and services in the industry. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Atty. Smith is a prominent family attorney in Los Angeles, California. He has been in the legal profession for a decade and has been dedicated to providing his clients with prompt and personalized legal services. He's also known for his dedication to the advancement of his craft.
Atty. Smith takes an active approach to each case and deals with it strategically. Despite being highly professional and exceptional in his services, he ended up with a few unhappy customers. Those customers left negative reviews, which damaged his reputation.
Atty. Smith sought our assistance to save his name and reputation. At Vigorant Inc., we created a carefully planned marketing solution for him that helped him rebuild his online reputation, establish credibility, and gain more clients.
The client reached out to us to resolve the issue of negative feedback of his previous clients. The client was willing to discuss solve the matter with those who have had a negative experience and help them. In this way, he would be able to clear his name and allow us to rebuild his tarnished reputation. The client required assistance with:
Rebuilding his reputation
Acquiring new customers
Get more positive reviews online
The priority was to effectively deal with the negative reviews and increase the number of potential clients.
Our team created a well-crafted response that demonstrates the firm's willingness to correct or explain, and we replied to the reviews online. We reached out to the previous clients, apologized and offered to resolve the issues.
We helped the firm to evaluate how this situation would benefit them in a good way. Our goal here was to turn all of the negative feedback into something positive. Building a reputation online requires significant effort, and our approach was to demonstrate to the public how the firm takes full responsibility and resolves the issue professionally.
We lessened the damages of these negative reviews by offsetting them with the positive ones. This way, we were able to gain more clients while also ensuring that they are satisfied with the firm's services. We encouraged his regular clients to write reviews about their positive experiences. We also used a platform to make feedbacking easy for them so they won’t need to get into the hassle of giving extensive reviews.
The team also partnered with well-known lawyers' website directories such as bestlawyers.com and hg.org to help promote his image.
During this entire process, our digital experts implemented the following strategies:
Resolved the negative reviews online
Strengthened the client’s image
Crafted personalized emails
Posted informative contents
Collaborated with top legal directories
By following the steps, our client was able to outweigh the negative reviews with the positive ones.
90% of the customers gave positive feedback, and since then he has been receiving up to 20 new referrals every month.
We were able to assist Atty. Smith in resolving the problem with the aid of these innovative solutions. A solid internet reputation helped him acquire new customers, and his audiences were impressed by how effectively he addressed consumer complaints regarding his service. Now that he seeks out a professional team and works with Vigorant, he is able to stay up with the competition.
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Vigorant is a full-service digital marketing agency for some of the industry's biggest and best organizations and services. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Dr. Ibrahim has been dedicated to the pursuit of health care discipline since 2016. He is a highly educated and professionally trained natural healer in San Francisco, California. He provides alternative health care consultations and treatment plans for drug-free pain management and other healing alternatives.
He was quite busy in the beginning because of referrals from friends and family. The majority of his clients were pleased with the services they received because he was a good doctor. As a result, he decided to expand his business by advertising on billboards and posters. This marketing strategy is an effective way to brand a business and introduce it to new potential customers. However, the drawback is that it can be very expensive in the long run and you put your sign in front of general public who might even not be interested in your services at all.
Powered by Vigorant's unique precision in online advertising, Dr. Ibrahim was able to market his practice to targeted audiences by geo-targeting potential customers in San Francisco, CA. The target audience was then sent customized promotional ads based on their interests and behavior.
One of the client's most significant mistake was spending a huge amount of money in traditional marketing techniques, such as billboards and posters, with no guarantee of long-term effectiveness. If the client sticks to this strategy, he may face competition from another orthopedic doctor that is highly digitized and is currently leveraging the benefits of establishing a solid online presence to attract prospective clients—those who are genuinely interested in the service.
The client required assistance with the following:
Managing advertisement within his budget
Promoting his practice online
Acquiring new leads or patients
The ultimate goal was to promote his practice while increasing patient appointments and consistently raising his brand to new heights.
Vigorant suggested that Search Engine Marketing, also known as Paid Advertisement, is one of the best ways to promote your practice to potential patients by having your brand appear at the top of the Search Engine Results Page. The good news is that the company has exceptionally dedicated teams capable of executing new and advanced marketing campaigns to meet the client's needs.
Using online marketing technologies, Vigorant team of experts created strategic campaigns to display the ads toward specific demographics, areas, times of the day, devices, browsers, and other parameters that give them the outreach, most value for money and a beautiful website for the client.
Our digital experts developed and executed the following strategies:
Keyword research
A/B Testing
Competitor Analysis
Created responsive and engaging website
Vigorant marketing experts created each process to achieve the goal of successfully utilizing advanced digital technology in marketing.
By demonstrating an engaging and beautiful website, our client's website reached 10,567 impressions within only two months.
Moreover, we recorded 98 appointments as a result of the creation of robust and relevant keywords.
The campaign development strategy that we used is a critical part of paid search campaigns. We focused on targeting high-intent searches for the client’s orthopedic services with relevant keywords. Among the search term keywords were “orthopedic procedures,” “pediatric orthopedic,” “orthopedic surgeon,” “spinal work,” and others. He is now confident with his growing and thriving online brand.
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Vigorant is a full-service digital marketing agency for some of the industry's biggest and best organizations and services. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Dr. Isha had been running a successful dental practice in Tampa, Florida. To keep up with changing times, five years ago she decided to create online access to her dental services. She hired a locally well-known website development company to do this job and they delivered a good-looking and user-friendly website.
After two years of effectively running the website, the development firm unexpectedly dissolved without any notice. Since no one was left in charge of maintaining the website, it finally collapsed.
Dr. Isha wanted to improve the site and have it operated faster but she lacked the expertise to do it effectively.
As she was juggling her luck with different development agents, a sales representative from Vigorant Inc. got back to her and offered to oversee the situation that she was stuck in.
At Vigorant, we were committed to providing any assistance to her practice. We are highly experienced to be able to create tried and tested marketing solutions to save her brand name, improved the website's management, and create a more user-friendly interface for the website to provide a comfortable browsing experience for the visitors.
Dr. Isha got in touch with one of our sales agents to discuss and collaborate with our team of digital marketing experts. Everything went under a strategical process of joint effort. She presented brief and clear descriptions of her requirements and expectations from us.
She needed assistance with the following tasks:
Regaining brand reputation
Rebuilding the website and its management
Attracting new clients
However, the primary goal was to improve the website management to keep it functioning.
After reviewing and evaluating the client's website concerns, our team provided attainable and practical solutions. A WordPress-based clone of her website was created. We also rebuilt and improved her website to make it easier to manage and cater to the needs of her customers. We made sure that everything would be built using industry-standard components and technologies.
Our digital experts developed and executed the following strategies:
Website designing
Posting informative contents on the website
Vigorant digital marketing experts monitored these powerful and practical strategies to achieve promising results.
By creating a website clone, the company was able to regain its brand. She received an improved website in terms of design and content, which resulted in increase in website visitors and appointment scheduling.
We at Vigorant understand that employing these strategies play a significant role in saving a brand. It helped the client reach her goals when it came to website management. She understood and tracked her customer's entire end-to-end customer journey, which made it easier for her to see the things she needs to work on to get and keep more customers.
Later, Dr. Isha decided to sign up for SEO and Social Media Marketing services as well to bring new patients to her practice. Vigorant is proud to say that it still serves Dr. Isha's dental office as one of its many valuable loyal clients.
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Vigorant Inc. is a full-service digital marketing agency for some of the industry's biggest and best organizations and services. We are happy to offer the services that will benefit you once you choose us as your digital buddy!
*Names and locations have been changed to maintain privacy and confidentiality.
Vigorant is all about providing world-class digital marketing services and creating long-term business partnerships. We provide advanced and top of the line digital marketing strategies to help businesses in reaching remarkable results. Our team of experts tailor a road map of digital marketing techniques crafted for every single business to make them thrive online.
