Though Google ads are one of the biggest platforms for brands’ online advertising, there are some reasons when other paid advertising channels can work better for you. This section is about a brief description of Google ads, their numerous advantages over other advertising channels, and the reasons why you must pick them for advertising your business. It will also throw a brief light on a few other paid advertising channels so that you can know what works best for you. So, let’s begin.
Google ads is an online advertising platform founded by Google, and it is a great way to drive good-fit or qualified traffic towards your business. If it is managed correctly, it can lead to better ROI than other platforms. It is best to choose when:
You have better knowledge of keywords usage and optimization.
You run a small business and are striving for lead generation for your brand.
You own a local or B2B business and want to have more customer outreach.
One of the most significant advantages of using Google ads is its massive outreach. Google can handle around 40,000 queries within a single second, and in this way, your ad can reach millions of people around the globe.
Google ads are highly flexible and cost-effective.
Google ads help to monitor your success rate and provide valuable insights from the customer’s perspective.
When managed correctly, Google ads target qualified traffic and readily increase your brand’s awareness within less time.
It measures your performance consistently and helps you generate the best ROI (Return on Investment) for your brand.
There are numerous reasons for choosing Google ads for your brand. For instance, it is the best tool for lead generation and helps you rightly target potential customers. With Google ads, you see quick and transparent results of your campaigns, and in this way, it taps high-quality traffic. Google ads have an impressive analytics and performance tracking system, which helps you think from customers’ points of view. Moreover, these ads are highly flexible compared to other paid channels, and you can choose your marketing spend accordingly, and your money never gets wasted.
At times, there are some benefits of diversifying your paid media spend by incorporating channels along with Google ads. This is illustrated by the information given below.
Your targeted audience might be spending more time on platforms other than Google. For instance, business professionals are more inclined towards LinkedIn for business-related ads than depending upon Google.
The current era relies heavily upon an eclectic approach for better results. The other platforms, along with Google, will complement your ads, and you would not need to remind your customers about the products and services of your business. They will automatically see them on various available platforms. It will increase your ad’s chance of being seriously noticed, and in this way, you can reach millions within a few minutes.
When multiple paid advertising channels are used, they decreased risk, especially when it comes to brand safety.
Another reason for relying on paid advertisements other than Google is that Google ads aren’t beginner-friendly. It is usually a tough nut to crack and therefore requires some expertise in handling it. However, if it is managed correctly, you can never have a platform better than Google ads.
Here is a brief description of 5 paid advertising platforms other than Google ads for your enlightenment. Reviewing the information will help you in knowing what works best for you.
Facebook ads are paid messages that are targeted based on the profile information of the users. They come in wide varieties by which you can choose to advertise your page, post (s), website, or much more on Facebook. They work best for:
Entrepreneurs of every level, be it managers, self-employed, investors, or otherwise.
Businesses that have their targeted audiences on social media.
Six Ads is a Shopify app that lets you run your ads on Instagram, Google, and Facebook. Both small and medium-sized businesses are getting ample benefits from this platform by advertising in the right direction. It is best to choose when:
Businesses that have tangible products to sell.
Entrepreneurs who do not have sufficient time to perfect their ads.
Businesses who have their online stores at Shopify.
Entrepreneurs who are looking for an accessible platform for advertising their brand.
Bing ads serve around 639 million users worldwide and are a great source of targeting maximum people. These ads are shown on all the Microsoft devices, platforms, and partner websites, like Info Space, The Wall Street Journal, etc. These ads work best for:
Businesses whose targeted audience is at least 34 years old earn at least 40,000 dollars per year.
Online businesses like E-commerce, B2C, B2B, etc.
Amazon ads improve brand awareness and product visibility to the extent that people turn to these ads to buy the products. These ads gather valuable insights from customers’ perspectives to maximize their outreach. It is best to choose Amazon ads when:
Your business sells tangible products online.
Your business is already selling its products on Amazon, and you want to expand your brand for more sales.
LinkedIn Ads are a powerful marketing tool for promoting businesses through sponsored posts and other methods. It is an excellent source of generating business leads and better online recognition of your brand. It is best to choose these ads when:
You have a flourishing business in the B2B sector.
You run a SaaS-oriented business model and want post boosting.
You are interested in event advertising and want to directly reach out to customers via personal messages in their inboxes.
There are many alternatives to Google ads that can significantly facilitate you, especially if you integrate more channels for advertising. This will help you find a larger audience for your business and eventually lead to more sales. However, there is no doubt that Google ads are the best advertising platform for maximum outreach. So, why not master its tactics to outgrow your business?