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Project Engagment
Reshaping a Retail Sales Strategy During the Pandemic
Vigorant's innovative marketing strategies helped Louis and Camilla's small business overcome pandemic challenges, improve sales, and connect intimately with clients, enabling them to stay operational.
Client
Project Timeline
day start to end date
Services
Paid Advertising
One more section
needed here
Return on investments
502%
Increase in new patients
105%
Increase in search website traffic
120%
Increase in organic search website traffic
121%
Overview
Louis and Camilla, who run a small business selling baking tools and supplies, have faced significant challenges due to the Covid-19 pandemic. The government-enforced regulations that limit in-store purchases have led to a decrease in their profits, and they could not launch and market their new customizable items. As a result, they turned to Vigorant for assistance in developing new selling tactics that would address their problem more innovatively and practically.
Results
Thanks to Vigorant's marketing efforts, Louis and Camilla's business saw a significant increase in sales. Their brand awareness improved, thanks substantially to their unique and compelling campaigns. They no longer needed to rely on traditional marketing efforts such as mailing flyers and brochures to their customers. Instead, they were able to connect with their clients more intimately and keep them up to date on the latest offers and discounts. They feel safer knowing they have a business partner who will assist them in achieving their company objectives along the way.
Execution
Louis and Camilla implemented Vigorant's marketing strategies by regularly communicating with their clients through emails and social media. They highlighted their latest offers, discounts, and the newest items they sold. They created engaging content that would appeal to their target audience and showcased their products in a visually appealing way.
Planning
Vigorant's professional marketers approached Louis and Camilla's issues by advising them on the most effective ways to expand their company's reach, increase website traffic, promote their brand, connect personally and intently with their consumers, and increase sales. They suggested that promoting a company's brand, products, and services during the pandemic might help entertain many stuck inside their homes. Vigorant proposed unique and compelling campaigns to boost brand awareness and improve sales significantly.
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