Dr. Wu, a physician, relocated from Austin, Texas, to Aurora, Illinois, in 2008. He bought an established medical practice in a small building on the outskirts of the town. As the town's population grew, and so did the number of doctors, Dr. Wu noticed that the competition had increased when a chain health provider built a tertiary care hospital. Dr. Wu clearly understood ways to market his services to attract new patients and created a digital presence by hiring a website development firm to create a website for him.
Dr. Wu contacted local magazines, newspapers, and even local radio networks to run his ads frequently to increase his reach, which worked out in his favor but was still much less than he had anticipated. Desperate to attract patients, he sought help from another marketing agency to redesign his website and implement SEO techniques. The advanced marketing techniques by Vigorant Inc helped him achieve his desired marketing goals.