Video Marketing
The Rise of Video Marketing
Does video marketing actually grow a practice? The evidence-based breakdown of what patient video does well, where it falls short, and how to do it right.
June 15, 202611 min read
Read article Vigorant Blog
Healthcare practice growth, decoded.
Strategy articles, playbooks, and field notes on SEO, AI search, paid advertising, website CRO, reputation, and analytics, written by the team that ships them.
Video Marketing
Why Does Video Marketing Work?
Why does video marketing work? The psychology of emotion, story, and trust, what video can do for your practice, what it can't fix alone, and how to use it.
June 15, 202611 min read
Read article Healthcare Marketing · Website Design · Patient Acquisition
Healthcare Landing Pages vs Websites: What Works Better for Patient Growth?
Landing page or full website for your practice? Compare patient trust, SEO, conversions, and AI visibility so dentists and clinics pick the right page.
June 5, 202610 min read
Read article Healthcare Marketing · Website Design · Conversion Optimization
How Dentists Can Use Landing Pages to Book More Patients
See how dentists use focused landing pages to book more patients, pros, cons, and when a landing page beats a homepage for conversions, SEO, and Google Ads.
May 19, 202610 min read
Read article Healthcare Marketing · Conversion · Website Design
Landing Page Design Mistakes That Cost Clinics Leads
The healthcare landing page mistakes that quietly kill patient leads, weak headlines, slow speed, no CTAs, and how to fix them to convert more appointments.
May 12, 202610 min read
Read article Healthcare Marketing · Website Design · Conversion
What Makes a Landing Page Convert Patients Into Appointments
Discover what makes a healthcare landing page convert. Learn the elements, mistakes, and trade-offs that turn clinic visitors into booked patient appointments.
May 4, 202610 min read
Read article Healthcare Marketing · Website Design · Conversion
The Hidden Reason Your Website Isn't Getting You Patients
Getting website traffic but no bookings? Discover the hidden conversion gap turning visitors away and how a patient booking engine fixes it for predictable growth.
February 24, 202610 min read
Read article Healthcare Marketing · Sustainability · Dental Growth
8 Green Marketing Practices for Sustainable Dental Growth in 2026
Explore the real benefits and trade-offs of green marketing for dental practices in 2026. Learn when sustainable, digital-first marketing builds patient trust and growth, and when it falls short.
February 3, 202610 min read
Read article Healthcare Marketing · Digital Marketing · Patient Engagement
Interactive Content for Dental Marketing: Advantages, Disadvantages & 10 Ideas
Interactive dental content boosts engagement and conversions, but it has trade-offs. Compare interactive vs. static content and learn when each wins.
January 27, 202610 min read
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