Gone are the days when marketing your practice as a medical doctor only entails putting an ad in the Yellow Pages. Today, instead of flipping through each page for a directory, people are tapping on their phones and turning to Google to seek medical help. In fact, about 93 million American internet users have searched online for health information.
Another study found that 80% of individuals tend to only look over the first page of Google results when searching for medical doctors. This means that if you want your practice to stand out among thousands of other healthcare practitioners, your site should be at the top of Google’s search results. And the only way to do that is with search engine optimization or SEO.
Local SEO for Medical Doctors
Google and other search engines recognize that people usually want a medical doctor who is nearby their home. With this, they created a subset of SEO called local SEO to cater to these particular localized searches. Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site. This is why you must have a quality SEO strategy.
Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site.
Ranking Factors for Medical Doctors Local SEO
When a potential client looks for a practitioner, Google and other search engines utilize different factors to determine who should appear first on the search results. This includes the quality of your Google My Business (GMB) profile, your ratings, and reviews, as well as your business classification. Of course, the proximity of your location to the searcher will also be taken into account on top of your hours of operation and authority of associated website(s). But having a good SEO strategy doesn’t end there.
Start Your Medical Doctor SEO Now
Intensively learning about the SEO process can be time-consuming and draining yet it’s now an essential part of any business. The good news is Vigorant can do all these and find the best course of action for you. We are more than happy to help you with our expertise and create a results-driven strategy that will bring more website traffic and new patients. Improve your online visibility now and don’t hesitate to book a call with us or visit our website to learn more.
Email marketing is a classic marketing strategy, which, like most classics are, is timeless and effective. Law firms have been using this and it's about time you use this as well to leverage. A lot of people on the internet won't remember something of value they have read a few weeks ago. But when you capture their email as you give them something they can use, you can gain access to send emails to them that can nurture them into becoming your client eventually.
Types of email marketing for law firms and lawyers
There are three email marketing campaigns that lawyers can utilize. One is drip emails, where emails will be sent to the subscriber one after another in a set number of times and sequence. The next one is newsletters, these are monthly, weekly, quarterly, or even yearly emails set to be sent to subscribers. These usually comprise of staying in touch and updating the audience and sharing helpful tips. The third one is giving your audience offers or webinar invites where you give them something of value for them. A healthy combination of these three makes up a good email marketing strategy for lawyers.
Email Marketing Tips for law firms and lawyers
What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send. While measuring, make sure you give out concise and short emails, that offer value to the people reading them. Also, add a clear goal so you'll know what to watch out for when you measure.
What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send.
How to start email marketing for law firms and lawyers
Like what was mentioned above, to start email marketing for your law firm, you first need to have a clear goal. The rest is pretty much made up of a lot of consistency and trial and error. If trial and error scare you, you should consider hiring a team with a proven track record in digital marketing for law firms. Vigorant is your trusted ally in that, we can use our experience to help you lessen the trial and error phase. Visit us or book a call to start your strategic plan.
If you think that what you spend on digital marketing (or marketing in general) is costly, it is possible that you might be wrong. From a true business perspective, what you spend for long-term benefits (whether buying new office equipment or spending for a marketing campaigns) is simply an investment. Even short-term investments must be considered as a way to improve the performance of a business. Whatever the case, one thing is sure and that is that ROI is well worth discussing.
ROI is a shortened reference for Return on Investment and is a key performance indicator that shows a business how various investments affect the outcome of those actions. For example, revenue, sales metrics and profit are just a few worth pointing out.
Digital Ad Budget
ROI is a shortened reference for Return on Investment and is a key performance indicator that shows a business how various investments affect the outcome of those actions. For example, revenue, sales metrics and profit are just a few worth pointing out. The whole idea of this informative series of blog posts is to give you the knowledge you will need for maximizing the outcome of an investment against the budget that has been allocated. The greater outcome from a given digital ad budget means there is a higher ROI. This simply means that you developed and managed any digital marketing campaigns wisely and successfully.
Measured in Terms of its Value
ROI is indeed just one measure of success. It is also used to determine how effectively your ad dollars are being allocated and spent. It is a metric or measurement that helps businesses to improve performance. In other words, each investment a business makes must be accounted for and measured in terms of its value. ROI also assists businesses in refining investments and making changes as necessary. Spending on digital advertising is particularly sensitive to changes in ROI and that is why it is so important to work with a trusted digital ad agency or firm.
Carefully Planned and Expertly Deployed
Making the right choice in this regard can have a direct and lasting impact on total business success and even productivity. Vigorant is your one stop source foe the best in advanced strategy digital marketing and SEO. The company brings years of experience to the table making it far more likely that your business will benefit from a carefully planned and expertly deployed Internet advertising campaign or an SEO project. Vigorant is composed of a friendly team of industry experts with a wealth of knowledge. Vigorant hopes that this highly instructive blog series has been of educational benefit and looks forward to working with you soon. Call today!
In short, the answer is a resounding yes when it comes to the worth of SEO or search engine optimization. Today’s marketing landscape has changed tremendously requiring constant monitoring of your company or business and how it is reflected online. Search engine optimization is a key and Integral part of this continual monitoring. Search engine optimization simply means ensuring that your business or company enjoys the highest exposure via the major search engines. Accepting second best in this regard will simply mean that your company or business is not taking full advantage of all that the modern Internet makes available. It is absolutely essential to understand search engine optimization and how the keywords associated with your business are correctly deployed within the content on your website. This ensures the best possible search engine ranking.
Search engine optimization is a key and Integral part of this continual monitoring. Search engine optimization simply means ensuring that your business or company enjoys the highest exposure via the major search engines.
SEO Is A Science
Keep in mind that customers, clients and others will judge or rate a company based on how well it comes up in search engine results for a particular keyword. If your company is nowhere to be found online for particular keywords related to your business, product or service, customers will likely find another company to fulfill their needs. Search engine optimization is a science and requires adherence to strict rules that satisfy complex algorithms deployed by today’s modern major search engines. That is why it is absolutely essential to work with a team of experts in the industry to make certain that your company and your business as well as its website gains the best possible digital exposure at all times. Also note that content is also one of the most vital aspects of achieving good search engine optimization.
By working with a trusted name in the industry, you can be sure that the highest quality content will be deployed at regular intervals on your website or blog. Content is so important because this is what the algorithms of the major search engines use to determine the value of your website. If content is lacking, poorly crafted or poorly worded it can have a profoundly negative effect on your website’s search engine ranking performance. High quality content that is relevant and timely will keep the search engines coming back and indexing your website for the best possible ranking. While there are many choices when it comes to Internet marketing experts in today’s world, one company has outpaced the competition year after year. Vigorant is your one-stop source for the best in search engine optimization services. Call today to learn more.
Vigorant is all about providing world-class digital marketing services and creating long-term business partnerships. We provide advanced and top of the line digital marketing strategies to help businesses in reaching remarkable results. Our team of experts tailor a road map of digital marketing techniques crafted for every single business to make them thrive online.