Theoretically, it is easy to launch a marketing campaign using paid ads at any time, on your own and without the help of a professional marketing firm. Is this a good idea? No, not really. While the initial thought is one of saving money, in truth it ends up costing a business more in the long run. Why is this the case? Because a solid marketing backbone, so to speak, requires research. It is expert research that will maximize your advertising “spend.” When ad deployment is based on good and well documented research, the result is better ad performance - plain and simple.
With all that being said, if you don’t have a good-looking and fast-loading website, or your social media profiles are poorly maintained and outdated, your budget is wasted. Making sure that you have a professionally designed website and expertly crafted landing pages that focus on being designed specifically for your promotions is always the smart approach to digital ad management. Also, updating relevant social media profiles before beginning any ad campaign will strive to conserve “limited-resource” advertising budgets. It’s just a smarter way to do business in a world where even a tiny competitive edge can have huge long-term implications.
Another great option for businesses small and large alike is that of deploying marketing and sales automation in the best way possible. This will help you to better track your target audience from the time they engage with your ads until they sign up and/or buy your product or service. This will prevent the loss of a prospective client or customer somewhere between these key steps. In short, activating a self-engineered digital marketing campaign in a haphazard fashion typically only results, as one would imagine, in the inefficient use of finite resources such as the all-important “ad spend.” Smart businesses understand these basic facts and as such take the time to team-up with a professional digital advertising or marketing firm.
With all that said, it can be somewhat overwhelming when it comes to the many ad firms in existence today. They are everywhere and offer everything under the sun, in terms of getting your product or service in front of a well-targeted group of consumers. With Vigorant you have a trusted name in digital marketing that takes pride in a job well done. Vigorant has always been focused on the customer first. This means that your ad budget is in good hands and that the profitability and long-term viability of your business is the first and top priority. Simply stated, you could not ask for a better partner when it comes in Internet marketing. Call today to learn more.
Resources: Define Your Target Market