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What Is Google Ads? How Does Google Ads Work?
How to Set Up Your First Campaign in Google Ads

Google ad campaigns have great potential to maximize a website’s visibility as they help in lead generation. Creating an ad campaign in Google Ads allows you to promote your company via Google’s vast network of search results, mobile apps, videos, websites, and much more. This article is a step-by-step guide for initializing your first campaign in Google ads.

1. Account Creation

The first step in creating your first ad campaign is to start with a Google Ads account. To do this, visit the site ads.google.com and click on “Start now.” You’ll need to sign in with a Google email account; you can create a new one for your company or use a personal account. Once you are done with the account creation and signed in, you will first see a question to ask you about your main advertising goals. This screen will also have an expert mode for professional marketers. Choose accordingly so that you can proceed to the next step.

2. Set Campaign Goals.

Step 2 is about setting your campaign goals. After you have switched to the expert mode, you can easily set up your campaign using a wide variety of goal-based options. The options are categorized as:

  • Sales.

  • Leads.

  • Website traffic.

  • Product and brand consideration.

  • Brand awareness and reach.

  • App promotion.

Though this step provides you with many goal-oriented options, you can also choose to create a campaign without any goal selection. It allows you to take your campaign decisions by yourself instead of sticking to the categories suggested by Google Ads.

3. Select Campaign Type.

The next step is to choose a campaign type, which can be of the following types:

  • Shopping.

  • Search.

  • Display.

  • Video.

  • App.

  • Smart campaign.

There are two other additional types, i.e., shopping and discovery. However, these are unavailable if you have recently created your account. A brief description of the campaign types is below.

  • Search: A search campaign is the simplest of all. You need to write text ads and use relevant keywords to reach out to the target audience. This campaign type works well for driving more traffic towards your website and generates more sales and leads.

  • Display: The display campaign allows you to add visually engaging elements to your ads to impact your audience’s minds. It helps you to reach out to maximum people and expand your outreach. A display campaign is a great way to target new and old customers.

  • Video: Video campaigns help boost your brand awareness. These ads play on YouTube, which is a great platform to target an audience. Most people are immediately impressed by video ads than other forms.

  • App: The app campaign helps find new app users and is a great way to generate more leads for your business. App campaign is a form of multi-channel marketing that automatically optimizes ads across YouTube, Discover, Search, Play, and many other platforms.

  • Shopping: Shopping campaigns help in retail marketing to promote the products of a business. They help in lead generation and boosting your local store in nearby locations.

  • Smart Campaign: Smart campaigns help in automating your campaigns. These are very budget-friendly and focused campaigns that eventually result in bigger sales. The advanced optimization in smart campaigns is a great way to increase leads for your business/brand.

Tip: If you are new to PPC advertising, a search campaign is the best for you. It does not require any premium subscriptions and is easy to create compared to other types.

Creating an ad campaign in Google Ads allows you to promote your company via Google’s vast network of search results, mobile apps, videos, websites, and much more.

4. Choose Campaign Settings Accordingly.

After choosing the campaign type, you can then move on to select campaign settings. The settings are:

  • General settings.

  • Budget and bidding.

  • Targeting and audiences.

  • And ad extensions.

The general settings are about choosing a campaign name and the network where you want to show your ad. There are more setting options beneath the network section. You can skip it, especially if you are setting the campaign for the very first time. The budget and bidding section is about the money you want to spend for the campaign for each day and the bidding strategy which works best for you. Google will also help you set the right bidding strategy for the results you expect. The default recommendations at this step are:

  • Clicks and impression share.

  • Conversion value.

  • Conversions.

Also, you will see the following bidding strategies recommended by Google. These are:

  • Target impression share.

  • Maximize clicks.

  • Maximize conversions and conversion value.

  • Target ROAS (Return-On-Ad-Spend) or Target CPA (Cost-Per-Acquisition).

The targeting and audiences section is about choosing a location, language of your preference, and targeted audience. The ad extensions are the final section of this step. The primary extension types include the following:

  • Call out extensions.

  • Call extensions.

  • Sitelink extensions.

You can choose to call out extensions to highlight things like promotions, discounts, or your brand’s competitive advantage. The call extensions help lead generation and show a phone number and the ad so that people can directly call you for further information. The site link extensions help to educate the customers about the offerings made by your business. Moreover, it also links them with different pages of your website.

5. Create Ad Groups and Choose Your Keywords.

Step no.5 is about creating ad groups and choosing appropriate keywords. It is good to start with one ad group initially and use Google keyword planner for picking the right keywords about your brand.

6. Write an Ad with Descriptions.

At this step, you need to create an ad along with a few descriptions. Here you need to give special importance to the headlines, the final URL page on your website, and the display path. Make sure that you need to be creative in communicating with your customers. Each headline consists of 30 characters in total, and you can choose up to 3 headlines with your ad. The final URL is the website page where your ad will be linked. Give special importance to the content of this page and make it inclined with your ad promotion content. It is good to use keywords in the display path to have a better idea about your brand and the page they’ll reach.

7. Enter the Billing Information.

The last step is about entering your billing information. Here you have multiple options for funding. You can either choose a debit or credit card or a bank account otherwise. You can also use a promotional Google code if you have it.

Conclusion

It is crucial to ensure that your campaign is free of any errors before the publishing phase. However, if there are any troubling issues, correct them in the very first place. Otherwise, you’ll encounter certain problems with publishing Happy first campaign creation!

Resources:

What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
How To Use Google Analytics to Track Your Google Ads Performance?

Google Analytics is a great tool for sound business promotion, especially when used along with the optimization campaign. It improves the effectiveness of online business advertising and tracks online traffic, which helps understand users’ perspectives. Moreover, it assists you in locating a targeted audience, which brings in more sales for businesses.

Google Analytics lets you know who is visiting your website and whether it is functioning well or not. One of the top advantages of this tool is that it is entirely free and right at your disposal. However, to benefit fully from the services of Google Analytics, you need to know the working behind it. This article is meant to enlighten you about using Google Analytics to track your ad’s performance.

Steps for Tracking Google Ads in Google Analytics:

Tracking Google ads in Google Analytics will help you get the big picture. Google ads can bring more traffic towards your website, but unless that traffic is being monitored or analyzed, it only provides partial information about what is actually happening. When Google ads are linked with Google Analytics, it enables performance measurement of the ads posted by you. Moreover, it can assist you to understand the customers’ point of view with much ease. Here are the steps that you need to take to enable tracking of Google ads with the help of Google Analytics:

1. Link Your Accounts

The first step is to link your Google Ads account to a Google Analytics account. If you are using the same email for both of these accounts, then there is no need to connect them as they are already linked. Otherwise, it would be best if you did it manually. Here are the steps to do it:

  • Go to your Google Analytics account and click on the acquisition tab.

  • Then, choose Google ads below the acquisition tab and go to link your accounts area.

  • Click on it, and there you go.

2. Link Both of Your Properties

Once your accounts are linked, the next step is about linking both properties. This is done by selecting the Google ads account, and when it is configured, you can view the Google ads data in the Analytics area.

3. Access the Data by Selecting Acquisition First

To be able to access the data, you will have to go to the Acquisition tab and choose Google ads. Then go to Campaigns. Once this is done, you can easily import goals from the Google Analytics account. For this, you need to go to tools and settings and choose the conversions tab by selecting measurement; after you click the plus (+) sign, select import data so that you can start viewing the website activities directly in the Google ads platform.

4. Turn On Auto-tagging

Turn on auto-tagging for your ads to ensure flexibility in reporting (which is explained in the next step). The main advantage of auto-tagging is that Google Analytics can understand the relationship between the landing page and the specific ad that the user clicked.

5. Receive Your Reports

Once your accounts are linked, you can import the analytical data; some additional data starts appearing in your Google ads report. This data contains statistics that let you know about the number of users visiting your website or landing page and what they do after ad clicking. The analytical data is now available in these reports, which allows you to break down the information to whatever level you like.

6. How to Improve the Google Ad’s Performance via Google Analytics?

Here are a few tips to optimize your Google ads with the help of Google analytics. It will help to improve the success rate of your ads while using Google analytics. These are listed below:

  • Go for deeper insights For deeper insights, it is beneficial to pull Google Analytics metrics into Google ads. If you want to perform richer analyses, remember to import goal completions and e-commerce transactions in the Google ads. For this purpose, you need to link up both accounts as mentioned above.

  • Use benchmarking and secondary dimensions Benchmarking will allow you to see how well your site is up to the standards compared to your competitors. Besides, it will help to intricately see your ads’ performance. The secondary dimensions are also of great use. They help to analyze which keywords, devices, or placements drive more users to your website.

  • Learn new keywords Keep an eye on the keywords that attract more people. Always spot new users from the Google ads. They are of great help in knowing how to focus well on your ad’s performance from the user’s point of view.

Google ads can bring more traffic towards your website, but unless that traffic is being monitored or analyzed, it only provides partial information about what is actually happening.
Final Thought

There is no doubt that Google Ads help you adequately manage your campaigns and measure its success rate, but it does not assist you to understand the user’s behavior and response. However, when Google Ads is linked with Google Analytics, it monitors and tracks the ad’s performance by bringing in more traffic. So, it is always beneficial to use Google Analytics for the maximum output of your ad. Good Luck with using Google Analytics.

Resources:

What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
How To Advertise Your Business on Google?

This article will give you an understanding of advertising strategies utilized on Google to promote your business. From increased conversions and traffic to a better ROI, the impact of Google can never be underestimated for business promotion. Having your business on the first page of a Google search might seem complicated, but it is not impossible. Every business company thinks the same when advertising on Google for the very first time. But the truth is that Google is helpful and provides excellent assistance for promoting your business. Here are five simple ways to help you successfully advertise your business on Google.

Step-by-Step Strategies to Advertise Your Business on Google
  • Setting up a Google Ads account. Start your process by creating a Google Ads account. To open it, you’ll only need an email address and website for your business. Sign up on your Google ads account to reach out to maximum customers and increase the traffic base about your business. There are two modes available on the Google ads account. One is the smart mode, and the other one is known as the expert mode. If you are a beginner, it is recommended to use the smart mode and then move to the expert mode (if required).

  • Fund your account and set your specific location. Once you have signed up on Google ads, the next step is funding your account by choosing a prepaid billing method. With its help, you’ll be able to deposit funds into your account. If possible, use your business credit card to track the expenditures on Google. Along with this, set the specific location that you want to target within your daily budget. The area could be a local spot, a particular region, a state, or something similar. Please create a new online campaign so that the targeted population can reach it.

  • Create meaningful content while writing the copy for your business website; to convince the audience. Remember that customers are only attracted to well-versed content that can convince them. Create a professional website and other associated text for the campaign. If possible, place an ad image such as a banner for a more accurate representation of your brand. For better results, create at least three ad groups so that you can test the power of several messages from the customers’ perspective. When you are sure that a specific ad or a few ads of your business are functioning well, you can spend more money to reach out to maximum customers. With Google, you can set a specific CPC (cost-per-click) for each ad group (or as per the requirement).

  • Do thorough keyword research and use the most relevant keywords for your business. Keywords are significant; therefore, it is necessary to give them due attention. Search the relevant keywords for your business and use them accordingly. You can also look for the keywords from a customer’s perspective. Think how someone will enter information about your business type in the Google search engine. You can also use Google’s free keyword tool or Google keyword planner to find the right keywords for your business.

  • Do not forget to enable the ads group for proper visibility. Once you have completed the steps, now it’s time to save your ad groups and turn on the “Enabled” option. This will help ensure the visibility of your business ads. Your business ads will not only be live on the Google website but also the advertising network.

Google is helpful and provides excellent assistance for promoting your business.
Best Tips to Get Free Advertising on Google

Many people think that advertisement is all about money. They need to pay for it to use methods like affiliate marketing, pay-per-click (PPC), SEO Professional, etc. However, not all forms of advertisement are paid modes, and even on Google, you can advertise your business without paying a penny. Here are a few best ways to get free advertising on Google:

  • Write meaningful and helpful content. Publish the blog posts relevant to your business by keeping the user intent and SEO in mind.

  • Take help from the available reviews on a relevant business to get those attributes in your write-up.

  • Use Google business listing tool and also perform local SEO alongside.

  • Always publish unique content to grab the reader’s attention.

  • Approach a high-authority site to submit your business blog.

  • List your business on the directories and optimize your Google business listing.

  • Create effective landing pages by writing quality content.

  • Earn backlinks by creating the best content on a good website to promote your ranking.

  • For local businesses, Google My Business (GMB) is an excellent and powerful tool. Utilize it to get better results.

Final Thoughts

Small businesses are mostly intimidated to use Google for advertising. However, if managed correctly, you can gain multiple advantages through advertising your business on Google. Remember, the first step may seem complicated, but nothing is impossible to achieve if you demonstrate patience and dedication. Use Google to advertise your brand and increase customer outreach. Happy Advertising your business on Google!

Resources:

What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
How to Manage Google Ads Budget?

For every Google Ad campaign type, a budget has to be set either on a per-day basis or by choosing a shared budget. This might seem an arduous task, especially initially, but it can be a hassle-free thing if managed correctly. The following section aims to shed light on the importance of managing the Google Ads budget.

Why Is It Necessary to Manage Your Budget for Google Ads?

Advertising agencies strive to earn the trust of their clients. The clients build trust with them through PPC (pay-per-click) through their most important resource, i.e., money. If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.

However, budget management challenges usually arise when the campaigns are segmented. Therefore, an effort must be made to ensure that no overspending occurs so that the client’s trust is unharmed.

6 Best Ways to Manage Google Ads Budget

1. Take a data-driven approach. 

There are a lot of benefits of taking a data-driven approach. For instance, it helps in making effective business decisions that are client-centered. Second, it is an excellent way to extract patterns from the statistic data to improve future consequences. Third, a data-driven approach is mainly focused on facts and interpretations rather than on intuition. So, it is an excellent strategic direction that helps for sound business planning to target the specific population.  

The data-driven approach is one of the best ways to manage Google ads budget. Calculate the ROI (Return on Investment) and CPC (cost-per-click) of the targeted keywords; this will help you estimate how much you need to allocate monthly for every campaign.  

2. Set your goals and come up with the finest strategies.

For effective budget management, it is better to set your goals beforehand. This will help you adopt the finest strategies to achieve those goals and make the most out of your budget. The Budget management feature in ‘Google search ads 360’ is one of the easiest ways to plan a budget for Google ads. It also helps to predict the outcomes of campaign budgets along with performance levels. Moreover, it will also provide recommendations for better results.   

3. Try Smart Campaigns, especially if you are a beginner.

The smart campaigns help to ensure successful business promotion on Google. It is mainly recommended for small businesses to flourish within a shorter time. These campaigns also help to set a monthly budget. Later, Google automatically adjusts the ad bids to derive better results. Once you become a seasoned advertiser, you should further explore the advanced bidding strategies; i.e., cost per mille (CPM) and cost per acquisition (CPA).

4. It is best to connect Google Ads with the analytics account.

The Google Ads do provide information about the number of times the ad is being shown on the search results by clicking. However, it does not give any insight into conversions on a business website. These conversions can be in the form of submissions, calls, or purchases. For tracking these conversions, the Google Analytics tool can be of great help. Google Analytics is an essential tool for reviewing the relevancy of landing pages and the associated keywords on a daily basis. It is also a great source of raising the quality score of ads. High-quality scores help lower the average cost-per-click (CPC) of ads, allowing you to derive better results within the same budget.

If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.
5. Stick to the chosen budget for a few months.

Another important tip for effectively managing the Google ads budget is to choose a specific budget for some time and stick to it. Analyze your ad’s performance for the first few months within the same budget before evaluating the results. The daily cost may be more on some days than on other days. Similarly, it can also depend on the amount of traffic which might be slow on some days. Therefore, do extensive planning before setting up your budget and stick with it; have some patience and then adjust the budget plan accordingly.

6. Target specific locations for effective results.

If you own a local shop, it is good to target the locals rather than advertise your brand to the whole country. This will help you to spend the budget most effectively. It is best to optimize the ad budget in refining the campaigns to target the specific population and keep an eye on the data set. Also, create specialized campaigns based on the different pages of your website and set the budget for each campaign accordingly.

Final Thoughts

Regardless of how small or big your advertising budget is, monitoring and evaluating the Google ads with consistency is crucial. Set your business goals as a first step, and then plan your budget around them. It would be best to use additional Google tools that make it easier to manage your ads and budget. This will help to set the budget adequately 

Happy Managing your Google Ads budget!

Resources:

What is Google Ads?

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