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Running a successful ad campaign requires innovative strategies and clever management. You can’t expect to throw in a certain amount of money and get better leads. Instead, it will be rewarding if you do some background market research and plan your moves accordingly. This article will talk about expert tips for running Google ad campaigns that you shouldn’t ignore, especially if you are looking for an increased ROI (Return on Investment).
Take your time to think through your business’s fundamental goals and advertising needs. Start from the big picture and develop generic goals first. Then, narrow them down to have a clear mindset. Once you have decided upon your ultimate goal, you can start planning the required action needed for a successful ad campaign. Here are a few tips on how to set a clear goal for Google ads:
Have realistic, specific, and achievable goals.
It is better to define goals before building the ad campaigns.
Measure the quality score and test your plans accordingly.
It is always better to design your ad from the customers’ perspective. Never mislead your customers. Create ads by providing accurate information and make each ad group entirely relevant to the landing page. Keep the following things in mind in this regard.
Make sure your ad has clear pricing and has well-stated delivery charges (if required).
Do not exaggerate the performance of any product. Please keep it simple and accurate.
Use qualifying texts with clarity. Do not hide it to deceive the customers.
Thorough research is the key to running successful ad campaigns. Utilize it thoroughly to understand your target audience. For this purpose, do the following practices:
Know your competitors and see how they are running their ad campaigns?
See the types of sites your targeted audience is inclined towards and on which they spend most of their time. Check out the site’s language and the style of reaching out to their clients.
Conduct market research and create a quantitative survey to be sure.
Negative keywords are helpful to avoid words that seem inappropriate or the ones with which you don’t need to affiliate. The negative keyword refines your traffic and maximizes the conversions. A few pro tips in this regard are listed below:
Explore the market trends to figure out the keywords that are incompatible with your business model.
Add the suitable negatives using tools like the ‘search terms report’ and the ‘keyword planner.’
Add appropriate negative keywords type, i.e., phrase, broad, or exact match as per your business need.
Google data analytics help gain better insights and generate ad reports which are imperative for every business growth. From impression to conversion, data analytics give a more precise and clear understanding of the user path. A few tips for running successful ad campaigns via Google Analytics are listed below:
Link your Google ads account with Google analytics.
Use Google analytics data wisely to check the quality of your ads.
Also, enable auto-tagging for a comprehensive understanding of Google ads.
Another pro tip is to embrace extensions by adding them directly in your ad. Specify your information such as your:
Ad extensions have numerous advantages, specifically for running ad campaigns. They increase the ad’s visibility and bring in lower cost per click, higher click-through rate, and help in ad personalization. They provide significant assistance in improving the Search Engine Marketing (SEM) campaigns.
Conversion tracking is essential because they aid in revealing the performance of ads and listings. For successful ad campaigns, it is vital to maximizing your conversion rate to expand your business growth. Maximize your conversions by:
Removing distractions and use specific keywords.
Adding testimonials, logos, and reviews to improve your ad’s position in the customers’ eyes.
Adding a pop-up to your site as well as a live chat.
Optimizing the Google ad conversions to improve the ad’s functioning.
The ads campaign has to be carefully monitored and tested. Remember, running ads campaign is not always constant. New market trends frequently come, and you need to adjust as per the customers’ demands. A few good tips on this aspect are listed below.
Try slight variations on keywords, landing page, ad copy, etc.
A Google ads course can also be of great help.
You can also hire a Google ads agency for guidance.
Measure everything to find out metrics for costs, click-throughs, or impressions. These metrics will help you in knowing the rationale behind such changes.
If you follow the above tips, things can turn out better. Analyze and apply them to run your subsequent Google ad campaigns without any doubt. Last but not least, pay considerable attention to the recent market trends to get along.
Well-crafted Google ad campaigns bring in more clients and help in lead generation. However, it is vital to monitor these ad campaigns to establish a better online reputation and understand users’ behavior. Moreover, monitoring ad campaigns helps manage the finances better and create a remarkable landing page for the audience. The most significant advantage of monitoring your ad campaigns is having a focused future strategy which leads to more sales. If you are looking for the best ways to monitor your campaigns; then let's scroll down the information below.
Though pay-per-click is an excellent way for online advertising, it can also cause some confusion. That is because you are not sure whether the money you spent on Google ads is worth it or not. So, to monitor your campaigns effectively, it is good to check the status and effectiveness of your Google ads by signing into your account.
Once you sign in, click on the campaigns tab displayed at the top. From there, go to the ads tab on the next page. Here you will come across three important tabs, i.e., status, average CPC (Cost-per-click), and CTR (Click-through rate). With the help of these three tabs, you can easily monitor your Google ad campaigns.
The status tab displays statuses like eligible, approved, under review, site suspended, pending, paused, etc. These depend upon the functioning of your ad. This tool also helps to check the effectiveness or health of your ad. To monitor your ads, do not forget to check their status off and on. It will allow you to gather important insights into your ad’s visibility.
One tool that aids in monitoring your Google ads campaign is the average CPC. This feature displays the total cost of the clicks your ad has received. It divides the total cost of the clicks by the number of clicks to get the average.
Another important tool for monitoring is CTR. This number lets you know how often users are clicking on the ad that you have displayed. A general rule is to check if this number is below 1%. If this is the case; then it means your ad is not up to the mark due to which, it might not be reaching the right audience due to its lack of effectiveness. Therefore, have a close eye on status, average CPC, and CTR to get the best results.
Statistics play a crucial role in tracking the campaign’s performance. For running successful ad campaigns, it is imperative to analyze statistics coming along your way. It is better to organize key statistics into a spreadsheet to know what works and what doesn’t. Monitoring the statistical data will help you understand the best patterns for running ad campaigns. Moreover, they will assist you in allocating suitable funds for maximizing clicks, conversions and minimizing cost-per-click and cost-per-conversion. Here are the three best tips to properly track your ad campaigns:
Customize the Columns
One of the best ways to track your ad campaigns is to customize the columns. These customized columns show percentages of total impression share that your ad gets—the higher the rate, the better the result. Customize your columns to include Search Impression Share; Search Lost IS for budget, Search Lost IS for rank, and Search Exact Match IS.
The higher percentage of these columns (Search Impression Share and Search Exact Match IS) indicates that viewers view your ad more often. A search impression above 90% share means that your ads are mostly displayed and seen by viewers. A low percentage of Search Lost IS (for budget and rank) is a good sign. It means that viewers have not missed out due to the low positioning or budget of your ad.
Record the Total Clicks
When you record the total clicks for your ad campaigns, you can better view the trends daily and weekly. Moreover, it gives you the power of insight to closely monitor what is suitable for your campaign and what’s not. Therefore, it is best to record the total clicks, average CPC, average position, CTR, etc.
Take Help from the Keywords Tab
Click on the Details menu and Select “All” on the keywords tab under “Search Terms.” A list of all the actual search queries will be displayed in the second step. At this level, you can view what people are searching for most. You can also add negative keywords based on this information to filter out irrelevant impressions and clicks.
Though monitoring ad campaigns requires good analysis and statistical skills, you can still master it with patience and persistence. A pro tip is to make notes to track whenever you make any change to analyze the campaign’s overall performance. This tip will help you correct analyze what works for your campaign and what isn’t right.
Google ad campaigns have great potential to maximize a website’s visibility as they help in lead generation. Creating an ad campaign in Google Ads allows you to promote your company via Google’s vast network of search results, mobile apps, videos, websites, and much more. This article is a step-by-step guide for initializing your first campaign in Google ads.
The first step in creating your first ad campaign is to start with a Google Ads account. To do this, visit the site ads.google.com and click on “Start now.” You’ll need to sign in with a Google email account; you can create a new one for your company or use a personal account. Once you are done with the account creation and signed in, you will first see a question to ask you about your main advertising goals. This screen will also have an expert mode for professional marketers. Choose accordingly so that you can proceed to the next step.
Step 2 is about setting your campaign goals. After you have switched to the expert mode, you can easily set up your campaign using a wide variety of goal-based options. The options are categorized as:
Product and brand consideration.
Brand awareness and reach.
Though this step provides you with many goal-oriented options, you can also choose to create a campaign without any goal selection. It allows you to take your campaign decisions by yourself instead of sticking to the categories suggested by Google Ads.
The next step is to choose a campaign type, which can be of the following types:
There are two other additional types, i.e., shopping and discovery. However, these are unavailable if you have recently created your account. A brief description of the campaign types is below.
Search: A search campaign is the simplest of all. You need to write text ads and use relevant keywords to reach out to the target audience. This campaign type works well for driving more traffic towards your website and generates more sales and leads.
Display: The display campaign allows you to add visually engaging elements to your ads to impact your audience’s minds. It helps you to reach out to maximum people and expand your outreach. A display campaign is a great way to target new and old customers.
Video: Video campaigns help boost your brand awareness. These ads play on YouTube, which is a great platform to target an audience. Most people are immediately impressed by video ads than other forms.
App: The app campaign helps find new app users and is a great way to generate more leads for your business. App campaign is a form of multi-channel marketing that automatically optimizes ads across YouTube, Discover, Search, Play, and many other platforms.
Shopping: Shopping campaigns help in retail marketing to promote the products of a business. They help in lead generation and boosting your local store in nearby locations.
Smart Campaign: Smart campaigns help in automating your campaigns. These are very budget-friendly and focused campaigns that eventually result in bigger sales. The advanced optimization in smart campaigns is a great way to increase leads for your business/brand.
Tip: If you are new to PPC advertising, a search campaign is the best for you. It does not require any premium subscriptions and is easy to create compared to other types.
After choosing the campaign type, you can then move on to select campaign settings. The settings are:
Budget and bidding.
Targeting and audiences.
And ad extensions.
The general settings are about choosing a campaign name and the network where you want to show your ad. There are more setting options beneath the network section. You can skip it, especially if you are setting the campaign for the very first time. The budget and bidding section is about the money you want to spend for the campaign for each day and the bidding strategy which works best for you. Google will also help you set the right bidding strategy for the results you expect. The default recommendations at this step are:
Clicks and impression share.
Also, you will see the following bidding strategies recommended by Google. These are:
Target impression share.
Maximize conversions and conversion value.
Target ROAS (Return-On-Ad-Spend) or Target CPA (Cost-Per-Acquisition).
The targeting and audiences section is about choosing a location, language of your preference, and targeted audience. The ad extensions are the final section of this step. The primary extension types include the following:
Call out extensions.
You can choose to call out extensions to highlight things like promotions, discounts, or your brand’s competitive advantage. The call extensions help lead generation and show a phone number and the ad so that people can directly call you for further information. The site link extensions help to educate the customers about the offerings made by your business. Moreover, it also links them with different pages of your website.
Step no.5 is about creating ad groups and choosing appropriate keywords. It is good to start with one ad group initially and use Google keyword planner for picking the right keywords about your brand.
At this step, you need to create an ad along with a few descriptions. Here you need to give special importance to the headlines, the final URL page on your website, and the display path. Make sure that you need to be creative in communicating with your customers. Each headline consists of 30 characters in total, and you can choose up to 3 headlines with your ad. The final URL is the website page where your ad will be linked. Give special importance to the content of this page and make it inclined with your ad promotion content. It is good to use keywords in the display path to have a better idea about your brand and the page they’ll reach.
The last step is about entering your billing information. Here you have multiple options for funding. You can either choose a debit or credit card or a bank account otherwise. You can also use a promotional Google code if you have it.
It is crucial to ensure that your campaign is free of any errors before the publishing phase. However, if there are any troubling issues, correct them in the very first place. Otherwise, you’ll encounter certain problems with publishing Happy first campaign creation!
Google Analytics is a great tool for sound business promotion, especially when used along with the optimization campaign. It improves the effectiveness of online business advertising and tracks online traffic, which helps understand users’ perspectives. Moreover, it assists you in locating a targeted audience, which brings in more sales for businesses.
Google Analytics lets you know who is visiting your website and whether it is functioning well or not. One of the top advantages of this tool is that it is entirely free and right at your disposal. However, to benefit fully from the services of Google Analytics, you need to know the working behind it. This article is meant to enlighten you about using Google Analytics to track your ad’s performance.
Tracking Google ads in Google Analytics will help you get the big picture. Google ads can bring more traffic towards your website, but unless that traffic is being monitored or analyzed, it only provides partial information about what is actually happening. When Google ads are linked with Google Analytics, it enables performance measurement of the ads posted by you. Moreover, it can assist you to understand the customers’ point of view with much ease. Here are the steps that you need to take to enable tracking of Google ads with the help of Google Analytics:
The first step is to link your Google Ads account to a Google Analytics account. If you are using the same email for both of these accounts, then there is no need to connect them as they are already linked. Otherwise, it would be best if you did it manually. Here are the steps to do it:
Go to your Google Analytics account and click on the acquisition tab.
Then, choose Google ads below the acquisition tab and go to link your accounts area.
Click on it, and there you go.
Once your accounts are linked, the next step is about linking both properties. This is done by selecting the Google ads account, and when it is configured, you can view the Google ads data in the Analytics area.
To be able to access the data, you will have to go to the Acquisition tab and choose Google ads. Then go to Campaigns. Once this is done, you can easily import goals from the Google Analytics account. For this, you need to go to tools and settings and choose the conversions tab by selecting measurement; after you click the plus (+) sign, select import data so that you can start viewing the website activities directly in the Google ads platform.
Turn on auto-tagging for your ads to ensure flexibility in reporting (which is explained in the next step). The main advantage of auto-tagging is that Google Analytics can understand the relationship between the landing page and the specific ad that the user clicked.
Once your accounts are linked, you can import the analytical data; some additional data starts appearing in your Google ads report. This data contains statistics that let you know about the number of users visiting your website or landing page and what they do after ad clicking. The analytical data is now available in these reports, which allows you to break down the information to whatever level you like.
Here are a few tips to optimize your Google ads with the help of Google analytics. It will help to improve the success rate of your ads while using Google analytics. These are listed below:
Go for deeper insights For deeper insights, it is beneficial to pull Google Analytics metrics into Google ads. If you want to perform richer analyses, remember to import goal completions and e-commerce transactions in the Google ads. For this purpose, you need to link up both accounts as mentioned above.
Use benchmarking and secondary dimensions Benchmarking will allow you to see how well your site is up to the standards compared to your competitors. Besides, it will help to intricately see your ads’ performance. The secondary dimensions are also of great use. They help to analyze which keywords, devices, or placements drive more users to your website.
Learn new keywords Keep an eye on the keywords that attract more people. Always spot new users from the Google ads. They are of great help in knowing how to focus well on your ad’s performance from the user’s point of view.
There is no doubt that Google Ads help you adequately manage your campaigns and measure its success rate, but it does not assist you to understand the user’s behavior and response. However, when Google Ads is linked with Google Analytics, it monitors and tracks the ad’s performance by bringing in more traffic. So, it is always beneficial to use Google Analytics for the maximum output of your ad. Good Luck with using Google Analytics.
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