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Social Media Marketing
How Can Social Media Marketing help your Property Management Business?

Social media may be a way to keep in touch with friends and families to some people. But for some businesses, it is their way to expand their reach and market their businesses online. For most businesses, a big chunk of their target audience can be found on social media, and the best way to reach them is to join them on that platform. 

 

Where to start Social Media Marketing for Property Management? 

There are tons of social media channels that you can start for your business. However, you have to make sure not to fall into the trap of making a profile on all of them and just leaving them to rot. There is no use being seen on all channels if you're not able to update them, nor will it be useful if your audience is not there. If you have to choose, then let us suggest the four leaders in social channels; Facebook, Instagram, Twitter, and LinkedIn. 

You have to make sure not to fall into the trap of making a profile on all of them and just leaving them to rot. There is no use being seen on all channels if you're not able to update them, nor will it be useful if your audience is not there. 

A peek into these Social Media channels 

Facebook has over 2 billion global users and 1.45 million daily logins. Just with this, you can make sure that you can reach people that are interested in your brand. While Facebook has a mix of statuses and photo posts, Instagram only focuses on photos. It has 1 billion users and these users use the app for a minimum of 24 minutes a day. Twitter, on the other hand, focuses on hashtags and statuses. It has 330 million monthly users who read and post hundreds of millions of tweets per day. Now the last of the four is LinkedIn, it is somehow like Facebook, but a professional side. It has 530 million profiles. 

 

How to start Social Media Marketing for Property Management? 

If these numbers make you seem a little dizzy. We suggest you hire a team that can help you market your brand on social media. Vigorant can help you with that. We have a team of dedicated people who understands your audience and how to reach them through social media. All you have to do is wait for them to call you to start your transactions with them. But first, you have to do this crucial step, visit us, or call us to book an appointment. We'll take it from there. 

Resources: Effective Website Design for Property Management That Can Increase Sales

Paid Advertisement
Why You Should Utilize Paid Advertisements In A Law Firm

Take your law firm business out of the shadows of online anonymity now and boost your digital presence with paid advertisements.  Many modern businesses are now incorporating different digital marketing tools to their advantage. So, if you want to join the online marketing train, you should understand how ad campaigns work. In the United States alone, a survey says that one out of three people will seek legal advice throughout their life. Moreover, three out of four individuals will use the internet to look for lawyers. This makes your online presence critical in finding new clients. And what better way to do that than utilize paid ads. 

Keywords and phrases are the cornerstones of a great paid ad strategy. Knowing what your target audience usually looks for when finding legal counsel can make your site instantaneously appear on top of the search results 

How to use paid ads for your law firm business 

Paid advertisements, when done right, can catapult your law firm business to the front row of your industry. But you have to take note that it should be done with careful planning as to not waste your resources. Keywords and phrases are the cornerstones of a great paid ad strategy. Knowing what your target audience usually looks for when finding legal counsel can make your site instantaneously appear on top of the search results. This means that even when your site is still new, your ads can immediately get you qualified traffic and boost your revenue. 

 

Start your law firm paid ads now 

Now that you understand the importance of paid advertisements on your law firm business and how you can use it to maximize their potential, it’s time to start your campaign. Digital marketing for lawyers is getting more and more competitive as time goes by. To ensure your slot on the top and stand out among your competitors, Vigorant is your best bet. Our team of professionals can help you create and monitor high-converting ads that will give your law firm the result you deserve. The only thing you have to do is to visit us or book a call now, and we can start leveling up your law firm marketing. 

Resources: How To Use Video Marketing In a Law Firm

Search Engine Optimization
Attract More Patients As A Chiropractor With Local SEO

As a chiropractor, search engine optimization or SEO services have been a proven smart long-term investment to grow your business. With the rise of technology, chiropractic practitioners’ marketing is no longer dependent on the Yellow Pages or ads in the newspapers. And while referrals from your network of professionals may still help you draw in new patients, it won’t be enough in today’s time. People of all ages are now turning to their phones to Google medical questions and seek help. If you want to take your online visibility to the next level and stand out among thousands of competitors around your area, you should utilize this essential strategy in your marketing campaign. 

 

SEO for Chiropractors 

Bringing in more patients to your clinic has never been easy with a great SEO strategy. When done right, your practice could appear higher in the most common and relevant search results. It can build awareness, generate traffic, educate potential clients, and lead your visitors to your clinic. Not only will SEO help you build a huge client base, but it will also help you establish your name in your industry. It can help people remember you as you build their trust in your expertise. More so, it also allows them to easily find you whenever they need your services. 

When done right, your practice could appear higher in the most common and relevant search results. It can build awareness, generate traffic, educate potential clients, and lead your visitors to your clinic.

 

On Starting Your SEO as a Chiropractor 

Finding your way into the Google top ranks takes a lot of time and effort. You have to be knowledgeable and understand the necessary keywords, citations, and links, as well as get tons of good reviews from satisfied patients. It’s also crucial that you know how to track your progress and identify areas that need improvement moving forward. But you don’t have to do everything by yourself. If you need help with your SEO, Vigorant is your best bet. Our team of professionals can find the best course of action for your chiropractic practice. Book a call with us or visit our website to launch your chiropractic SEO campaign now. 

Resources: Why Web Design Strategy Is Important for Chiropractors

Social Media Marketing
How Often Should You Post On Social Media?

Posting regularly on social media is essential for your business, especially if you want to stay on top of customers' minds. You are more likely to generate leads for your business if you remain active and visible on social media. However, it is also essential to know how often you should be posting on social media for its optimum utilization.

Though there is no hard and fast rule to do this; however, this article will enlighten you to the extent to which you can increase engagement and get new followers. This article will throw light on four mediums of social media marketing, i.e., Facebook, Twitter, Instagram, and LinkedIn. So, let's begin with the details of social media posting on these channels.

  • Facebook

It is good to post at most two posts per day for social media marketing via Facebook. Several studies confirm it, and one study by HubSpot pointed out a 50% decline rate in engagement per post when marketers posted more than once on their Facebook pages. It is good to post on your Facebook page three times a week at a minimum level.

As far as the timings are concerned, it is best to post before 6:30 am or after 8:30 pm as per the Pacific timings. Facebook's insights are also helpful in this regard. Ensure that whenever you post on Facebook, it is ideal for keeping a margin of three hours at least between the posts so that users do not get bored with your content. Also, keep the content engaging to grab people's attention.

  • Twitter

As far as Twitter is concerned, it is better to tweet 3-6 times a day, whereas the optimum range is between 15-23 tweets a day. Again, there is no strict rule in this regard, but findings are wise to implement. A social media scientist tweeted 23 posts a day and found no decline from the follower's side. Moreover, he posted links on Twitter after every hour and sent quotes after every three hours respectively.

If you disappear from Twitter or any other social media for a few weeks or even a month, you will lose your followers. It is, therefore, suitable to post on social media every day. If you want to post more on Twitter, we can never stop you, just like the social media scientist, who tweets many times a day. But, it is still better to post 3-5 tweets a day in the time-constraint world of today.

You are more likely to generate leads for your business if you remain active and visible on social media.
  • Instagram

On Instagram, stories are good to post frequently, but the best figure is 1.5 times per day as far as the feed is concerned. Many top brands on Instagram are fond of using this percentage for their social media marketing and making the most out of it. However, which rate you choose, make sure you stay consistent. Otherwise, you'll lose followers. For instance, if you were posting three images a day and suddenly you shifted to one, your audience will lose their interest and will be less engaged than before.

  • LinkedIn

For LinkedIn, it is generally recommended to post once a day or no more than five posts per day. Along with quality posts, you also need to maintain a high profile on LinkedIn for optimal engagement. Generally, it is good to share 20 posts per month on LinkedIn. Users are fonder of visiting this social media platform during their standard workweek. They are less likely to use it on weekends, and there might be a significant drop in your social media views. Therefore, share top-notch content by considering the given factors for maximum engagement.

Conclusion

It is always good to keep track of your posts in a spreadsheet. Doing so will help you in knowing what works for your business. Moreover, always post exciting and valuable content with your followers to make the most out of social media marketing. Remember, quality always wins over quantity.

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