Dental email marketing has the potential to dramatically transform the way you engage with patients. Establishing a dental practice is certainly not a simple task. Dental email marketing is a low-cost, high-impact strategy. It is necessary to keep up with market trends to maintain a successful practice.
There are several ways to plan your digital marketing strategies. However, in between so many options, many clinics overlook one of the simplest methods to communicate with patients; email marketing is the most mind-blowing.
According to the Direct Marketing Association, email marketing brings in $40 for every $1 invested, making it the most successful type of digital marketing. You can send your message to thousands of individuals and create an established subscriber base for a minimal cost.
Email marketing is one of the most effective marketing methods since people check their emails very often. Dentists, in particular, have the opportunity to profit from the development of recall and reactivation programs. To get the most out of your email strategy, you must follow a few professionally recommended practices.
Here are some ideas you can put into action right away to start seeing results from your efforts.
You must first build a list of subscribers before you can send any emails. You can develop your list by asking for an email address in new patient paperwork. Ask whether they prefer to get updates, offers, or a monthly newsletter. Also, encourage online visitors to sign up for email updates on your website and social media accounts.
Most of your patients will only think about you if they have an emergency or a scheduled appointment. If you implement a dental email marketing strategy that includes email blasts and monthly newsletters, patients will be more conscious of their oral health.
The chances are high that you may have a collection of emails from patients who have skipped a few appointments. Sending them a personal note or a promotional offer may prove successful in bringing them back into the office.
You can remind your patients about their visits and inform new clients about the importance of regular checkups.
To benefit most from email marketing strategy, it's a good idea to coordinate your emails with the overall appearance and feel of your brand's identity. It also ensures that your patients immediately recognize where the email originated from, increasing the likelihood that they will open it and read it.
You can include photos of your workplace and staff to demonstrate how inviting your place is. It provides patients a behind-the-scenes peek at your practice and makes them know what to expect when they come in for an appointment.
You can always rely on patient referrals if you have a referral system developed with other doctors and practitioners. In exchange for new patient referrals, you can also offer discounts on specific treatments. Moreover, request them to write an evaluation of your services to put on your website or other publicly accessible review sites.
A good email marketing plan allows your clinic to deliver patients precisely what they need when they need it. A well-designed email campaign will retain your patients' attention wherever they are on their patient journey - from reminders and promos to post-surgery treatments and updates.