In the old days, doctors rely on word of mouth and offline advertising in order to get more clients to book a service with them. But now that technology has made its way into our daily life, securing clients became somewhat easier because you can do it online. However, to play the online game properly and make it work for your business, you need a website, and not just a “good enough” website, but a great and working one.
Customers who check out doctors’ websites often have ailments or are looking to have their questions answered. A good medical doctor website’s feature is to let the customers call you from your homepage. Add a click to call button so they can call you right away and they might book an appointment right then and there. If people don’t see what they need in the first few seconds they spend in your site, they might just close and proceed to the next website.
The people who aren’t looking to book an appointment at the moment they go to your website may still be your potential client. Make sure your website provide the basics in the homepage; your number, email, and address. The next option is to have a blog page that can give out resources to your visitors. When they remember that they found your site useful, you will be the first one to pop into their mind when they do need an appointment.
Now, knowing what you need in a website for your medical practice is not enough. If you don’t have time to do it yourself, it is best to hire a firm that can help you with you website design needs. Vigorant is your trusted ally when it comes to website designs for medical doctors. We know the importance of being professional and yet approachable in your field of business. We can help you execute your site properly and consistently. Visit us or book an appointment now so we can start building your client base.
Resources: How Local SEO can Help Medical Doctors Attract More Patients