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Some law firms still doubt the power of email marketing and are unaware of its effectiveness. Email marketing is estimated to generate a 4200 ROI, which means 42$ for every 1$ spent. It educates the users about legal topics that matter to them and is a perfect way to share information about a law firm. Sharing educational information with actual or potential clients can build trust with a law firm.
Email marketing for a law firm can add multiple benefits regardless of size. Statistical data reveals that 80% of professionals prefer email over other modes of business-related communication. At the same time, 59% of marketers accept the power of email marketing for every business or industry. Discover more about email marketing to grow your law firm. Also, do not forget to incorporate it into your marketing plan.
Many reasons indicate law firms should favor email marketing. Instead, combining it with other digital marketing tactics would be best to extend the outreach. The top benefits of email marketing for law firms include:
Convenience Email marketing is highly convenient for lawyers to inform people about the latest updates. It is a time-saving digital forum that helps to reach several people simultaneously.
More Outreach Email marketing fosters engagement with actual and potential clients and builds trust in your firm. It nurtures client relationships and reaches the right people at the right time.
Connects with the target audience Email marketing allows you to segment the email list. In doing so, you can control the targeted audience and directly communicate with the clients.
Write And Automate Follow-Up Email Drips Drip campaigns to reengage dormant audiences and generate a positive response. It also builds a relationship with your clients and supports behavior change. Invest in writing automated emails and follow-up email drips for unresponsive leads. Drip campaigns work with a targeted message at the right time. You can educate and onboard the audience so that they can engage with your customer service.
Focus on Call to Action
Add smart calls to action and avoid placing too many in a single email. It might confuse the user and doesn't maximize the likelihood of conversions. Your call to action must reflect the goal of each campaign so that it catches the reader's mind.
You must create a compelling and copy-clear call to action for the email recipients. For this, you can adopt the following practices:
Use action verbs and indicate urgency.
Be specific and impact the user.
Make it brief, simple, and attention-grabbing.
Have a great subject line, and make it personalized.
Inspire the reader to book a meeting.
State the benefits of your call to action and end with an explicit ask.
Include Testimonials
Include brief testimonials from referral clients with whom you have worked. It will encourage new clients to believe in your service. Testimonials play a significant role in standing out in a crowded marketplace and help build trust and credibility.
Testimonials offer social proof of your previous successful cases and encourage clients to approach you. Here are some of the effective ways to include customer testimonials in your emails:
Utilize user-generated content to impact new clients.
Send video testimonials in your emails to gain the user's attention.
Share complete client stories and case studies to evoke the user's emotions.
Wisely utilize the testimonials to meet your marketing goals.
Educate Your Audience
Nowadays, users have time constraints and are likely to discard things that are longer or seem unattractive. Instead, you can use infographics to educate your audience. Even if you aren't good at using infographics, you can hire a specialist to do the task for you.
Your newsletter should be engaging, thought-provoking, brief, eye-catchy, reader-focused, and with a clear call to action. A regular newsletter in the same pattern won't surprise the clients. Therefore, spice up your newsletter with fascinating things to generate an adequate response.
Combine Other Marketing Channels with Emails Email marketing is potent and might yield great results. However, combining other marketing channels to complement email marketing for your law firm is always good. It might include various channels like content marketing, social media, or text message marketing. It will expand your outreach and make your firm visible on multiple platforms.
Did you know the average time spent reading an email is 11.1 seconds? It's surprising; however, it indicates that you must use email marketing wisely. Therefore, knowing the dos and don'ts of email marketing beforehand is always good. Here is a brief guide in this regard to facilitate you.
Offer something valuable: The first rule of email marketing is to offer your clients something useful. So, they love seeing your emails. Get them involved, provide educational content, and focus on clients' needs.
Work smarter, not harder: Do innovative work and make your emails impressive and captivating. Avoid sounding automated or dull, and give a personal touch to your emails. Don't waste your time on unqualified leads.
Collect and track your data: Almost every email marketing platform allows tracking the data and seeing whether clients open, click, or delete the emails. Try to keep checking this sort of data to gather essential insights. These insights will help your firm grow sustainably.
Don't delay: Timing is critical when converting internet leads. Therefore, do not delay and reach out to your clients right away. Otherwise, you might lose ample opportunity and won't beat most lawyers.
Don't be like everyone else: Don't think and be like everyone else. Think outside the box and be different from the rest of the crowd. Inspire the audience to look into your emails and connect with them.
Don't select a weak subject line: The subject line is essential to impact the user's mind. Make it solid and noteworthy so the user can keep reading the entire email.
Online marketing for law firms is becoming more popular than ever. However, many law firms still rely on word-of-mouth marketing or referrals. Email marketing sits at the intersection of these two areas and brings a high return on investment. If done rightly, email marketing directly impacts the reader and helps you stay on top of their mind. What else do you want when you can easily track your ROI and directly reach out to your clients, prospects, and referrals?
Almost every business today benefits from different marketing strategies. One of them is email marketing. It is among the most effective marketing strategies in this digital era, as any business can benefit from it. That said, email marketing for real estate businesses is a foolproof way to reach out to your target audience with the information they need.
While most owners know this, they do not know how to use email marketing to create an impact on their real estate business.
Here we will discuss how you can create a successful campaign for your real estate business.
You can use different marketing strategies if you have a real-estate business. Real Estate email marketing means setting up your email marketing campaign. It strategically sends separate emails to the target audience, which gets them into the sales funnel.
Interestingly, the return on investment with email marketing is much higher than any other type of marketing, specifically for real estate businesses.
When a real estate business email marketing is done right, there could be several benefits, including:
Better trust and relationships with your target audience
You can educate your prospects with the information they need
Real estate email marketing is one of the best ways to combat a long sales cycle.
You get higher ROI as compared to many other types of real estate marketing
Now that you know what email marketing for real estate business is and how it works, here we will share our complete guide on how you can do it. Below are the 8 most important things you must work on to create an impact with your email marketing for real estate business.
Identifying the target audience is the most important thing
To begin your email marketing for real estate business, you need to place your area of expertise and target audience. The real estate industry has huge competition, with many realtors providing their services.
Instead of going for a generic approach, you must opt for a well-defined approach where you will invest only in the target audience. Define your audience and consider your USPs. Now divide the audience strategically. For example:
People under 40 looking for help and real-estate advice
People over 50 looking to sell property
People over 50 looking to buy property
Create a journey map for every customer
The next step in this process will be creating a journey map for every customer, and here you need to think with a customer's mindset. Think about what a customer will need to hear from you. Asking questions from your customers, like what led them here and what type of content they like, can give you a better idea.
With different customers having different interests, you can group them and create a journey map for each group.
Outline the drip sequence
Drip campaigns are also known as follow-up messages, effective in email marketing for real estate businesses. While you are not targeting the right people, you may not get the best results from email marketing.
However, by outlining your drip sequence, you can get a higher click-through rate by filtering out the right people and sending them a follow-up message. When you trace the drip sequence, you can use a manual calendar app or set up automated responses for the best efficiency.
Different types of emails you can send
Sending the same email to every client is not an effective idea when doing email marketing for real estate businesses. You must sort your clients and customers and use different emails for each group. Doing so will provide a more personalized experience to the client. Some types of emails that you can send are:
Client testimonial request
Referral request
Local event newsletters
Welcoming email
Educational series
New listing newsletters
Company/business news
Wishing emails(client-specific events)
Choose the platform for your email marketing strategy Now you must select your email marketing platform to deal with all the emails. Select the forum that offers better integration with your CRM and other tools. Thus, your email marketing strategy will become convenient and practical.
Make sure that your email stands out in the inbox If you want your customers and clients to read your email, then you want your email to stand out in the inbox. It starts with creating catchy subject lines. Next, you can move to email designs that appear much better than blank text.
In this way, you can strategically add infographics to your emails. While the subject line will make readers open your email, an attractive design with the right infographics will attract them to read the email.
Add call-to-action where you can You need to be wise when designing your emails. An intelligent way to make your email marketing successful is by increasing engagement, and the best way to do that is by adding call-to-actions in your email.
While placing these, be sure not to overdo them, as too many calls to action can confuse customers. For the best effectiveness, you must add your CTA that reflects the goal of your whole marketing campaign.
Optimize emails for the best performance
Most people use their mobile phones to check their inboxes. If your emails are not optimized, there are chances that they will skip to the next one instead of reading it. It is because most of your emails will be made on desktop computers while the readers will be on smartphones.
Optimization is the best way to remove this barrier, providing a great mobile customer experience. The best optimization will increase the chances of creating more engagement and higher Returns on Investments.
The real estate business is something where a customer can take a very long time to decide. It generally has a long sales cycle, and email marketing for real estate businesses helps get through it quickly. While other marketing techniques provide better results for short-term use cases, email marketing is one of the best marketing techniques to bring people into your sales funnel and convert them into customers.
Every business must focus on digital marketing techniques in this digital era, and most are already using techniques like email marketing. However, the issue lies here most people, especially doctors, do not get the best results from their email marketing for doctors. If your email marketing is also not yielding the best results, then you need to redesign the whole strategy, and here we will discuss how.
When working on email marketing for doctors, you do not have any room for mistakes if you want the best results. Our step-by-step guide will help you get the maximum results from your email marketing to make things efficient for you.
Build your email list with a strategy
To begin with your email marketing for doctors, you need an email list, and it is essential to build that list with a strategy. Getting everyone on that list will never bring any productive results because most people may not even turn into customers. One way to do this is by using the pop-ups on your website. It is an excellent way to add only those who seem interested in getting the newsletter to your list. If it feels like most people won't sign up for the newsletter immediately, you can offer something for free. For example, a free guide to keeping your liver healthy if that is what you specialize in as a doctor.
The segment target audience for maximum ROI
Now that you have an email list, you need to segment everyone according to different factors. Everyone on that list may be interested in getting your newsletter, but not all of them will be your customers. You can segment the audience according to the following factors:
Health issues or other condition
Age of the person
Demographic factors
Their purchase history
Level of engagement with your emails
You will find all this data, and then you can segment people according to different segments. Investing your time and money in the part with the highest chances of turning into customers will bring maximum results and the highest ROI.
Benefits from Automation workflows
By now, you will be ready to send your emails to the right people on the list. This step and the ones below will focus on how you will make your emails more effective. The first step here will be benefitting from the automation workflows. The best example is sending an automated welcome email to everyone joining you. While you cannot welcome everyone manually, the automation workflows will help immensely. Like the example of the welcome email, you can add many other automated emails and responses like one sending the purchase receipt, one notifying about their appointment, etc.
Make sure that every email brings value with the right frequency
Sending too many emails is not the key to success when email marketing for doctors. What matters here is how you get value to the readers. Emails sent daily in the morning with no value may make people direct their emails to spam or unsubscribe from the newsletter. The best way is to include valuable data in your emails. Maintaining a good balance with 70% of informational content and 30% of promotional emails will be a good choice. Additionally, it would help if you focused on the frequency depending on your market share. A famous doctor may only need to send a monthly email. You can also go for weekly or daily emails but be careful about maintaining balance in content.
Your email designs must be responsive to all devices
Remember that most people today use their smartphones to go through their emails—however, some like using their laptops or computers. You must create email designs for all devices for the best results. Your best practice is not to create email designs responsive only to one device. It will ensure that all your receivers receive a top-notch experience with your emails.
Do not use spammy subject lines
You need to start with an attractive subject line for the email content. Be careful not to use spammy words in the subject line because that email will directly go into the spam folder. When you create subject lines, be sure to derive curiosity or create subject lines that will increase self-interest. Using words like 100% or guarantee will only take your emails to spam.
A call to action is the essential part of your email
Always remember to add a call to action in your email. Whether that email contains promotional or informational content, adding a compelling call to action will deter people from becoming your customers. However, when it is about adding the call to action, you must not overdo it, as that will negatively impact the reader. The best call to action will be directing customers towards something good about them while involving some product or service from your end.
Value customer preferences
You must value your customers' preferences at all times. Even if a person subscribes to the newsletter, they must find it easy to unsubscribe at any time they want. It makes a positive impact on them. Add a line with a button or a link at the end of your email, offering anyone to unsubscribe at any time they want to.
Track performance and look for room for betterment
With all that done, the last thing you need to do is look for your email marketing analytics for doctors' campaigns. A few things to keep check of are:
List growth
Open rate
Click to open the rate
Unsubscribe rate
With these, you will see the mistakes you are making. Rectify those mistakes to get the best results from email marketing for doctors.
Email marketing for doctors is among the most practical marketing techniques. However, if not done right, it will not bring results as expected. You can follow our guide if you want the best results from your email marketing for a physician's business. At every step, think like a receiver when designing email marketing campaigns. In this way, you will effectively create a campaign that brings an excellent experience to them and maximum results for you.
Why Email Marketing as a Medical Doctor is Important and Powerful
While social media and search engine results are excellent marketing resources, you should invest in email marketing as part of your digital marketing strategy. As a company spending on marketing budget, you need new leads and engagement from existing clients for successful results. At times, it may be challenging for any firm to connect with its consumers. However, in terms of email marketing, the connection with your consumer is the crucial element, and it is what this service delivers you in terms of valuable recorded data.
When a business uses email to reach out to prospective consumers and clients, it is known as email marketing. Contact lists differ from other databases because subscribers permit access themselves. Because various parameters (age, gender, location, interest, etc.) categorizes these lists, you can speak personally with hundreds of customers driven to engage with your business due to personalized offers/services/products.
The following are just a few possible applications for email marketing:
Create trustworthiness with your subscribers.
Boost the brand's reputation.
Promote your goods or services to a broader audience.
Spreads the word where it is needed the most.
Essential to your Marketing Strategy
As part of your overall marketing strategy, email marketing isn't going away soon. Another advantage of email marketing is managing your company's message, who receives it, and when, provided you have the data and consent to send it. Comparatively speaking, it's a lot more adaptable than, say, Pay-Per-Click (PPC). That's why every brand or business, no matter how big or little, must have an effective email marketing strategy. Some people may not be doing email marketing correctly or aren't sure how to get started. Email marketing is straightforward to combine with other strategies. Examples:
Incorporate a share button into your email
Promote blog subscriptions
Offer a discount coupon for your website.
Accessible to everyone
For a successful marketing outcome, you should concentrate on platforms already used by the people most likely to buy your products, for instance, social networking sites. But another platform is in constant use every day, Emails! Email is accessible 24 hours a day, seven days a week. Take a step back and look at things in context. Globally, 4 billion people are currently using emails, which implies that one in every two individuals has and uses email. According to Comscore, an email has more users than Facebook and Twitter combined. Most people check their email daily - "daily" means several times a day. When you have a smartphone in your pocket, you don't have to wait until you go back to work to check your email.
Beneficial Direct Marketing, when done right
Email marketing lets you contact clients directly. Sending an email directly to your consumers' inbox ensures that none of your time and investment is wasted on worrying about whether your post is noticeable or even visible when they log back in. It will be ready to be read when they are ready. It's a more direct method of ensuring that your targeted audience receives your adverts and messages.
However, this access comes with professional responsibility. While sending out promotional emails is OK, they should be informative and valuable to your audience. As a result, your subscribers will become loyal to your brand and company if you provide them with practical and exciting information in your emails. Avoid spam. In the same way, that fire consumes wood, spam consumes your money, and leaves you with ashes. Whatever your ideal client values, add it. Your audience will interact with relevant, tailored content. They will unsubscribe if you are spamming them.
High Conversion Rate
Email is the finest engagement tool ever. Comparing email marketing to social media: Social media had a 0.6% engagement rate, open email rates of 22.86%, and click-through of 3.71% for diverse businesses.
Trackable Results
You can track the results of your email marketing efforts using several tools available online. Some tools let you test email marketing strategies to evaluate which ones perform best in your niche. You'll be able to see which items/ services are most popular and make changes to your emails based on this data. Using the reporting tool, you may understand better how your consumers respond to your messages. The following data can help you overview your email marketing results:
Open Rate tells you how many people have seen your email.
Click-Through Rate: tells you which CTA (call-to-action) button performed best.
Unsubscribe Rate: how many people left your newsletter?
Brand loyalty
Customers love targeted marketing that reminds them why they joined up for the email and expect consistent quality. Remember that your email subscribers are already interested in your products. Sending subscribers special deals and tailored content will build loyalty. By distributing relevant material to a focused audience, Email Marketing achieves a high return on investment.
You may send a survey to find out what material your contacts prefer or conduct a brand identity poll. When a business gets to know its consumers, it demonstrates it's trying to meet their demands. Consequently, your business will witness a boost in subscriptions and retention.
It's crucial to diversify your digital marketing plan. If you're entirely reliant on Facebook or Instagram, you'll have to start over if they suddenly adjust their algorithm. Your approach should be holistic, using numerous channels at once. The more outlets you utilize to promote, the broader your reach is. The design& structure of Email Marketing keeps your marketing campaign safe on the road, which has been present all along and is also not predicted to fade away any time soon. As a result, email marketing applies to practically any industry; no matter what your target demographic looks like, your customer is already present on this platform; why aren't you?
How to Better Market My Business Online Through Effective Email Marketing
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