Check out the resources below for more facts of how we empower brands throughout reaching their full potential.
Dental marketing in today's environment requires a multi-channel, multi-faceted strategy. A dentistry marketing strategy includes a wide range of elements, including social media, online content, and the reputation of the company's brand. One of the most important parts of any modern dentistry marketing strategy is establishing a strong online presence. One can achieve this through various methods such as a website, social media page, Google's Business listing, etc. Each element contributes to the overall success of your marketing campaign in its unique way.
Advertising methods used in the past included newspaper and billboard ads, pamphlets, and word-of-mouth marketing. However, with the advancements in IT, Dental Marketing is virtually unrecognizable in today's digital world compared to a few years ago. Professional dental marketing in the modern day is about utilizing digital approaches like local SEO and social media marketing and improving traditional advertising methods. Modern dentistry marketing uses internet platforms and tools, including social media. Newly optimized conventional techniques allow your company to reach a bigger audience, build long-term connections, and connect with individuals who need your services the most.
In the dental industry, marketing is a strategy and method used to attract and retain new patients and raise awareness of the dental practices or dental clinic's brand. The primary objective is to get potential patients to pick up the phone or log on to the website to schedule an appointment. Advertising on Google and Facebook and having your dental office website high on search engine results pages are the most significant ways to attract patients to complete these steps.
A Client-friendly Website: The foundation of each modern business is a website. It provides you a platform to publish content, share information about your services and service providers, and send the right data to Google for SEO purposes. People make snap judgments about your practice based on its website's first impressions. To grow your practice, you must have a website, and you can't do that by neglecting it or not visiting it. Without a well-designed website, your efforts will be significantly impeded. Not only that, but a practice's website may significantly impact local SEO. People searching for a particular phrase may be more likely to find your practice if you include relevant information on your website.
Google My Business Listing: If you want patients to find your clinic in your area, you need a Google My Business listing. You can verify your practice's location, phone number, and extra information with a Google My Business (GMB) listing. People can quickly evaluate your practice by adding a listing to their search results. GMB is a certified source of information about the location, hours, and images of your dental practice that Google uses in various search results. A comprehensive and effective GMB listing can help your clinic appear in various Google search experiences, including those conducted by patients actively seeking a dentist. Google's rating is a crucial indicator when people search for dentists in the region since it will appear alongside your practice's and your competitors'.
Content Marketing: Using your practice's website to present your knowledge and skills is a wise decision. It's also an essential aspect of SEO, which can help your site rank higher on Google. Moreover, it also helps in boosting your chances of getting found by people searching for your services or products. Organic traffic increase from well-executed content marketing can also help you save money on paid advertising. The best strategy to generate free traffic from Google is to have many high-quality websites and blog material. Your marketing strategy should thus involve regular blog entries and the addition of new material. Dental patients like reading valuable information offered by their dental and orthodontist professionals. According to a recent study, 60% of consumers have a more favorable opinion of a business after reading material on the site.
Social Media Marketing Customers expect you to be on social media if you own a dental business. Your Facebook, Instagram, and Twitter accounts need good social media management to function correctly. Your patients, like everything else, will only visit entertaining pages. A Facebook page is one of the best ways to keep in touch with existing and new patients by developing and maintaining a suitable social media presence. You can respond to inquiries using the messenger tool, which is an extra benefit for patients comparing clinics. Finally, you may use social media to showcase your company's human side while holding competitions or giveaways. Sharing photos of your office's costume party or other festive events may make your patients feel more connected to your employees and practice.
Are these the most cutting-edge dental marketing strategies out there? It's not always the case. However, suppose you want to increase your online patient group and lead generation. In that case, you need to implement the methods listed above. Too many dentists are still practicing in the stone age, so utilizing even a few techniques can put you ahead of the competition.
The dental industry is highly competitive, and you need to stay updated with the current market trends to be on the right track. Doing this will ensure your prospects of development by ensuring growth-minded success. Your dental practice might be going fine, but what if you fall behind your competitors? You need to understand that consumer behavior and marketing trends change at a breakneck speed. Therefore, you need to catch the attention of your potential clients to gain a competitive advantage. Here, we will discuss the top digital marketing trends to improve your digital marketing strategy so that your dental practice can thrive. So, let’s get started.
Mobile marketing helps reach people in real-time situations and creates instant user responses. It helps to generate data that can be easily tracked with minimum costs. Since people nowadays mostly go online via their smartphones; therefore, it is high time to focus on mobile-friendly marketing to reach out to your patients.
Healthcare and other organizations have a high chance of gaining popularity if their sites are mobile-optimized. That is because Google ranks them higher in search results and has a better user engagement. So, if you own a dental clinic, focus on mobile-friendly marketing to make a big difference and increase your revenue via conversions.
Creating quality content for users is the best step, to begin with. However, adding personalized and interactive content to your website can turn visitors into clients. Providing interactive content on your dental website reflects a positive user experience and builds your trust in return. Quality content helps generate more leads and loyalty for your business. On the other hand, personalized content is a great resource for your customers and helps you stand out from the rest. The following tips can be useful in this regard:
Find the right personalized format to facilitate your visitors.
Customize content with context and use demographic details to be specific.
Think from the patients’ perspective to create an everlasting impact.
Reach out to them with relevant information that they can trust.
Recent statistics show that 45% of people spend at least an hour or more on Facebook or YouTube videos a week. In other words, people turn to videos at least some part of their day regularly. Video marketing is an excellent way of engaging with your clients. Make it interactive, persuasive, and monotonous-free.
Create content that shows your practice personality rather than only focusing on your dental services. Shoot a live video of your dental office or interview a staff member to discuss new technologies that you’ll incorporate. You can also interact with your patients on a live video who have already availed of your service so that your future patients can get feedback. In this way, you can generate more leads for your business by attaining positive client feedback.
Marketing automation is a new digital trend to target multiple channels. It helps increase the customer base without adding any stress to your life. As a dentist, you need to focus on marketing automation to optimize your work output. Invest in creativity and do not waste time on repetitive tasks. Take advantage of new technologies like artificial intelligence to achieve pre-set marketing goals by adding more numbers to your client base. There are numerous ways to automate your dental practice. For instance:
Use electronic forms and streamline your patients’ intake.
Grow your social media presence to improve your recognition.
Launch targeted recall and reactivation campaigns for better results.
Use educational programming to improve treatment acceptance.
There is no doubt that social media is still important in 2022 to grab peoples’ attention. Social media is one of the cost-effective methods to promote your dental practice by making it known to the general public. Share dentistry-related quotes, post updates, go live with your staff, answer questions in the comments, film a live video, go live on Instagram, or otherwise.
When patients want to avail services of a dentist, they mostly search social media platforms to avail guidance from the masses. If they find your social media pages informative and helpful, they are more likely to schedule an appointment at your dental clinic. The more you are viewable on social media, the more it will add to your chances of success, so don’t miss the opportunity.
Digital marketing trends are essential to keep in the account to break the boundaries of the market. Trends guide us towards new prospects, opportunities, and ideas. Therefore, you should keep observing the recent trends to be flexible in your approach as per the current market criteria. Doing so will surely benefit you in the long term. We hope that you will incorporate these latest trends in your digital marketing strategy to be a successful dentist. Last but not least, always focus on E.A.T., i.e., expertise, authoritativeness, and trustworthiness, and you will succeed.
Social media marketing offers inexpensive and effective ways to reach potential patients in any dental practice. It allows you to reach out to a larger audience by showcasing your skills as a dental professional. You can describe your services and provide compelling reasons to visitors to check out your dental practice. Without social media marketing, your dental clinic might only be visible to the local community, where you lose the opportunity to target more patients. Recent statistics show that 41% of patients use social media to check out healthcare practices before making any commitments. With the right social media marketing strategy, you can receive many patient bookings through your social media pages. The key to adopting the best social media marketing strategy is understanding your audience. Once you know your audience, it’s time to finalize your marketing strategy by considering your unique selling point. Continue reading to find some useful tips for building your social media marketing strategy in the right manner.
Social media is where you enable endorsements, give a boost to your digital content strategies, and make an effective visible presence. It is equally important to be updated with the recent trends to get the most out of your dental practice. Here is a quick guide to mastering the top strategies of social media marketing to increase your revenue and build your brand awareness.
Take a personal approach. Take a personal approach and do not sound too clinical. Think from your audience’s perspective so that they can trust you as a person. Remember, you aim to convince clients to provide professional services and offer a comfortable experience. Add a personal touch to your campaigns to highlight patient stories before and after the treatment. You can do this by posting dramatic before and after photos of your patients (with their permission). You can also add odd jokes or memes to add a personal touch and inspire your patients to look for your dental practice.
Publish engaging content. Well-written, informative, and engaging content serves as a lead generation service. Publishing valuable content on oral hygiene practices (for instance) can have an everlasting impact on your audience. It is a great way of showcasing your authority and results in more patient engagement for your dental practice. Moreover, it gives a strong message to your audience that you care about their health rather than just convincing them to avail of your service. Create engaging content by following these tips and tricks:
Provide distinctive and original content.
Make real-time content to grab your patients’ attention.
Use popular hashtags and deliver useful infographics.
Thank your followers and pay close attention to the feedback.
Don’t forget to use humor to engage your followers.
Connect with your audience.
Interact with your audience as much as you can. It builds a meaningful relationship, and you’ll gain their trust. Ask questions to gain valuable insights about their favorite toothpaste brand or their dental health habits (for instance). Another way could be to use Instagram stories and ask questions via the question sticker. It will help you to gain their shared responses directly to your stories. You can also go live and have conversations with your audience to gain credibility. In this way, you can also attract new clients.
Encourage patients’ reviews.
Reviews help other people to trust your practice. People are more influenced by other peoples’ opinions than by marketing content. Therefore, turning your clients’ opinions into marketing content is good for prospective clients. It is estimated that around 90% of consumers are more inclined to invest in a product or service by reading reviews. The happier testimonials you have, the better the prospects.
Tailor your content on various platforms.
Tailor your content on various social media platforms and make it intriguing. Many people post the same content on every social media platform without realizing that each platform has its relevant strengths and weaknesses. For instance, text posts are more effective on Twitter than on Facebook, where people want to see something more than just texts. It is not always necessary to create completely different content for every platform. You can create a general post and then fit it or repurpose the content for maximum reach.
Weave a story.
Weave a story to get the user’s instant attention. When new visitors come across social media pages, they want to see a short trailer of your dental practice. If it is convincing and engaging, there is a high probability that they will browse it in detail. Efficiently use 60 seconds and weave a story that inspires the reader’s mind readily. Caption your photos with a captivating narrative, and don’t disappoint your audience.
It is best to follow an integrative approach to gain your competitive edge. The right social media marketing strategies will lead to successful campaigns, inspiring your audience. Moreover, analyzing your competitors will yield more returns than you have ever imagined. Start integrating your social media marketing campaign with the given tips to earn maximum rewards and monitor your engagement rates. Also, send timely responses to grab the user’s attention. We hope that you have benefitted from the above information. Don’t forget to implement them.
Paid Google ads are extremely flexible, where you can adjust your bids at any time. They provide a cost-effective way to generate leads and build a strong awareness of your practice. Advertising opportunities have greatly expanded, and it’s a wise choice to invest in paid Google ads to enhance your brand’s overall recognition. But are these paid Google ads worth it when it comes to dental offices? Should you choose paid ads for promoting your dental practice in 2022? Continue reading to clear your queries.
Getting your dental specialty shown on top of the Google search engine is usually hard. The healthcare market has gone highly competitive, just like other businesses, and it is essential to follow the right marketing strategies to get the most out of paid Google ads. However, if implemented correctly, Google ads can be highly rewarding and immediately place your dental specialty on top searches. So, why not go for it? Recent statistics show that Google ads are currently considered the biggest search engine paid advertising provider, with a 92% market share. There are numerous reasons to invest in paid Google ads. For instance:
Higher ROI: The ultimate end of any marketing campaign is to generate a higher ROI (Return on Investment). The PPC (Pay-Per-Click) model in Google Ads drives qualified traffic to your landing pages or dental website. As a result, you start gaining profits by generating conversions.
Fast Results: PPC gives the fastest results that are highly rewarding in sales, traffic, and leads. It allows you to maximize your online profits within less time.
Targeted Campaigns: PPC helps you to choose the right space for displaying your dental ads. It allows you to make your campaigns highly targeted where you can generate the most relevant leads.
Complete Control of Budget: Google paid ads to allow you to set a budget as per your needs. It gives you the power to completely control your budget, where you can also define financial plans for your PPC advertising.
Lead Conversions: Google ads grant you to track lead conversions. It helps you to make data-driven decisions where you can indicate the strength of your ad copy and optimize for better performance.
Nowadays, dentists must invest in paid Google ads to experience faster results than organic SEO. Though organic SEO is also important, the PPC model can benefit dental offices. As a dentist, you must invest in Google paid ads if you want to drive practice growth in today’s highly competitive world. There are many other reasons as well. For instance, if you want to:
See your practice appear on the page above organic search results. Google paid ads to allow you to be seen by more prospective patients. People consider visibility to equal credibility, and you must be visible to your community to reach out to more patients looking for dental treatment. It can greatly strengthen your dental practice if you appear on top pages and above organic search results.
Target your ideal patients. Running a Google ad campaign helps you to avail advanced targeting options. Here, you can choose to market your services to only those who live within a certain radius of your practice. You also have the power to know who sees your ads, and it can provide great valuable insights to you.
Adjust your ad campaigns. Google ads are highly flexible and let you adjust your ad campaigns in the most befitting manner. You can modify your budget anytime as needed or respond to real-time changes without getting stuck. This flexibility of Google ads helps you refine your strategy without wasting even a penny.
Only pay for ads that deliver. Google paid ads can drastically increase your website traffic, new patient acquisition, and practice awareness. However, you only pay for ads that deliver and generate a click. Google ads are highly cost-effective and result in more conversions without charging any extra amount.
Gain a competitive advantage. You must invest in Google ads to gain a competitive advantage for your practice. As a beginner, it might be difficult to compete with your rivals. But, if you follow the right strategy with paid search advertising, it can be highly rewarding for you.
Complement SEO. If you want to see fast results for your brand promotion, you must consider choosing Google ads for marketing. Organic SEO builds strong visibility of brands but in a slow fashion. In comparison, paid Google advertisements can bridge the gap to deliver immediate results beyond your imagination. Organic SEO and Google Ads can help your practice grow immensely, provided you follow the right strategies. As a result, you can drive higher clickthrough rates for your dental practice.
Google ads can help dentists to grow their client base fast. It is a highly measurable tool that lets you track your ad campaigns and measure ROI. You get a highly specific targeted audience on whom you can endorse your dental practice. Are you ready to get more patients and generate higher-quality traffic? Then, choose Google ads and expand your outreach.
Got a question? Just call us at +1 833 641 2200
Vigorant is all about providing world-class digital marketing services and creating long-term business partnerships. We provide advanced and top of the line digital marketing strategies to help businesses in reaching remarkable results. Our team of experts tailor a road map of digital marketing techniques crafted for every single business to make them thrive online.