Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
The Essential Use Of Video Marketing For Chiropractors

More and more chiropractors today are using video as a part of their marketing strategy to reach out to the public and capture the attention of prospective new patients. Research says that over 4 billion YouTube videos are viewed every day. On the other hand, Facebook videos get about 8 billion video views daily. And those are just two of the most well-known platforms that you can use for your video marketing campaigns. This strategy has undeniably been a growing trend nowadays, making it an important component of many businesses including the chiropractic practice. If you want to extend your business or showcase your clinic better to the world, it’s best to step into the field of video marketing as soon as possible. 

Why Video Marketing is Essential to Chiropractors 

Written content and still images are the go-to content of most businesses. However, what many people don’t know is that videos actually generate 1200% more shares compared to texts and images combined. Not only that but 45% of social media users watch videos for more than an hour every week. This is because videos tend to feel much more personal and show emotion better. This creates a better response and leads to more organic reach from the public as they feel more connected. 

What many people don’t know is that videos actually generate 1200% more shares compared to texts and images combined. Not only that but 45% of social media users watch videos for more than an hour every week.

Video Marketing For Chiropractors 

Video marketing can open you to a door of endless possibilities in your marketing campaigns. This way of communicating to your audience is extremely versatile, with hundreds of options you can choose from. Perhaps you might want to delve into making short educational videos and offering valuable health information. Or maybe you might want to create a much creative series about your life as a chiropractor. Either way, these video posts will introduce you to the public and help you create a name in your industry. 

How to Start Video Marketing 

Getting into video marketing as a chiropractor is no easy task but that rewards will definitely exceed the means when done right. But many doctors seem to struggle with how to make it all work. A compelling, well-thought video marketing can create tremendous traffic to your site. So, if you’re still not creating videos for your chiropractic marketing, now’s the perfect time to start. Vigorant can walk you through its processes and help you expand your online presence effectively with this interesting strategy. Book a call or visit us now and let’s start your video marketing journey. 

Resources: Social Media Marketing for Chiropractors

How To Use Video Marketing In a Law Firm

Video marketing is one of the most important marketing strategies to use in any business. If you’re still not utilizing this tool to boost your law firm online, you’re missing a prime opportunity to connect with new clients and expand your reach. In fact, videos are considered as the “king” of content, garnering 1200% more shares compared to written texts and still images combined! This is why investing in video marketing to support your thought-leadership initiatives can do wonders in putting your law firm at the front and stand out among the pool of competitors in the market. 

When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience.

Why video marketing will work on law firm 

Unlike the common misconception, video marketing isn’t too time-consuming even for busy lawyers. When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience. Not to mention that this is extremely cost-effective and can still prove valuable even as years go by. 

 

Maximizing video marketing as a lawyer 

When starting your video marketing as a lawyer, we suggest that you utilize explainer videos first. This is used to simplify complex topics like insurance claim disputes and workplace harassment, such that it becomes more understandable to the common audience. All you need is some text, narration, and visual aids, making the process more flexible. But if you want to jump right in and do your own production, there are a lot of possibilities for your content. Just make sure to understand your target audience first before anything else. If you’re still aren’t sure how to get started, Vigorant is here to help. Take your law firm marketing to the next level with our experts and starting earning more clients. Visit us or book a call now. 

Resources: How to Make Sure Your Law Firm Web Design Gets You Clients

Can Dentists Use Video Marketing?

Almost all businesses can immensely benefit from video marketing - especially dental services. Now, you may be scratching your head asking how videos can help a business that most people find scary. That's the thing, a lot of people fear their dentists. Putting up videos can be your chance to show them the sides of your business beyond the facade that they find scary. 

 

Why is video marketing for dentists effective? 

Before you ask why text and still images aren't enough, ask yourself, how many videos have you watched this week? Don't you find yourself more inclined to finish a video than to finish reading a lengthy text post? For one, videos catch people's attention faster than any other marketing type. Most of the time, these people don't even know they are watching an ad or a video to gain clients, they just find themselves lured into watching the video until the end. 

 

Tips in video marketing for dentists 

With millions of minutes being watched on video every day on social media, you may ask how you can stand out and get the people to watch you. Here's the thing, a successful video marketing strategy is not the one that gets the most people to watch. Instead, the target should be the right people that can find value in your business. One effective way to do this is to let them see you and your team in a different light. For every video that you put up, make sure to add value, personality, and a call-to-action so the viewers know what you want them to do after watching. Good execution can assure that they do just that. 

Here's the thing, a successful video marketing strategy is not the one that gets the most people to watch. Instead, the target should be the right people that can find value in your business.

 

What makes a good dental service video marketing strategy? 

In planning your content, it is easy to get carried away in adding all the information you want to say. This may work well for a long-form blog, but not on video. Viewers can get overwhelmed with information if you cram up a lot in one video. It is better to focus on one factor each. It is also great to hire a team that can help you understand your goals and come up with a great strategy. Vigorant's experience with video marketing for dentists can help your business grow as well as your client base. Book a call or visit us now so we can start your digital marketing strategy. 

Resources: How To Use Social Media Marketing As A Dentist

The Rise Of Video Marketing Strategies For Property Management Businesses

If you’ve been in the property management business for a while, you know how important visual content is. Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements. So, why won’t you scale it up and utilize video marketing to tell your story and boost awareness to your business? Now before you ask why written content and images can’t sufficiently boost your brand, let’s take a look at some of the statistics. According to a survey, more than 50% of internet users want to see video content from businesses. This rate is the highest among any type of content. Not only that these can also increase your conversion rates by 86%. 

 Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements.

How to use video marketing as a property manager 

It’s easy to get daunted when thinking about video marketing. But there is actually endless video content to capture your audience’s attention, establish your brand, and nurture your business. What’s more is that, unlike popular belief, you won’t have to shell out a huge amount of money for it to be successful. You don’t need any fancy tools or expensive materials to make short, conversational, and authentic video content that can broaden your reach to relevant internet users including potential residents and owners nearby. 

 

Make your top video marketing strategy now 

Getting into video marketing can be confusing at first. But with enough time and enough, you can master this strategy and communicate more in the larger crowd. One thing to always remember is to keep it short and simple.  Each platform requires certain tweaks but this is a good rule of thumb and people tend to have a shorter attention span than ever. Vigorant can make all these happen and help you create effective bite-sized, digestible content that can successfully expand your online presence. Book a call or visit our site and start driving new leads in no time. 

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!