Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
Email Marketing
How to do email marketing for doctors to get maximum results?

Every business must focus on digital marketing techniques in this digital era, and most are already using techniques like email marketing. However, the issue lies here most people, especially doctors, do not get the best results from their email marketing for doctors. If your email marketing is also not yielding the best results, then you need to redesign the whole strategy, and here we will discuss how.

Your step-by-step guide for email marketing for doctors to get maximum results

When working on email marketing for doctors, you do not have any room for mistakes if you want the best results. Our step-by-step guide will help you get the maximum results from your email marketing to make things efficient for you.

  • Build your email list with a strategy

To begin with your email marketing for doctors, you need an email list, and it is essential to build that list with a strategy. Getting everyone on that list will never bring any productive results because most people may not even turn into customers. One way to do this is by using the pop-ups on your website. It is an excellent way to add only those who seem interested in getting the newsletter to your list. If it feels like most people won't sign up for the newsletter immediately, you can offer something for free. For example, a free guide to keeping your liver healthy if that is what you specialize in as a doctor.

  • The segment target audience for maximum ROI

Now that you have an email list, you need to segment everyone according to different factors. Everyone on that list may be interested in getting your newsletter, but not all of them will be your customers. You can segment the audience according to the following factors:

  1. Health issues or other condition

  2. Age of the person

  3. Demographic factors

  4. Their purchase history

  5. Level of engagement with your emails

You will find all this data, and then you can segment people according to different segments. Investing your time and money in the part with the highest chances of turning into customers will bring maximum results and the highest ROI.

Email marketing for doctors is among the most practical marketing techniques. The step-by-step guide will help you get the maximum results from your email marketing.
  • Benefits from Automation workflows

By now, you will be ready to send your emails to the right people on the list. This step and the ones below will focus on how you will make your emails more effective. The first step here will be benefitting from the automation workflows. The best example is sending an automated welcome email to everyone joining you. While you cannot welcome everyone manually, the automation workflows will help immensely. Like the example of the welcome email, you can add many other automated emails and responses like one sending the purchase receipt, one notifying about their appointment, etc.

  • Make sure that every email brings value with the right frequency

Sending too many emails is not the key to success when email marketing for doctors. What matters here is how you get value to the readers. Emails sent daily in the morning with no value may make people direct their emails to spam or unsubscribe from the newsletter. The best way is to include valuable data in your emails. Maintaining a good balance with 70% of informational content and 30% of promotional emails will be a good choice. Additionally, it would help if you focused on the frequency depending on your market share. A famous doctor may only need to send a monthly email. You can also go for weekly or daily emails but be careful about maintaining balance in content.

  • Your email designs must be responsive to all devices

Remember that most people today use their smartphones to go through their emails—however, some like using their laptops or computers. You must create email designs for all devices for the best results. Your best practice is not to create email designs responsive only to one device. It will ensure that all your receivers receive a top-notch experience with your emails.

  • Do not use spammy subject lines

You need to start with an attractive subject line for the email content. Be careful not to use spammy words in the subject line because that email will directly go into the spam folder. When you create subject lines, be sure to derive curiosity or create subject lines that will increase self-interest. Using words like 100% or guarantee will only take your emails to spam.

  • A call to action is the essential part of your email

Always remember to add a call to action in your email. Whether that email contains promotional or informational content, adding a compelling call to action will deter people from becoming your customers. However, when it is about adding the call to action, you must not overdo it, as that will negatively impact the reader. The best call to action will be directing customers towards something good about them while involving some product or service from your end.

  • Value customer preferences

You must value your customers' preferences at all times. Even if a person subscribes to the newsletter, they must find it easy to unsubscribe at any time they want. It makes a positive impact on them. Add a line with a button or a link at the end of your email, offering anyone to unsubscribe at any time they want to.

  • Track performance and look for room for betterment

With all that done, the last thing you need to do is look for your email marketing analytics for doctors' campaigns. A few things to keep check of are:

  1. List growth

  2. Open rate

  3. Click to open the rate

  4. Unsubscribe rate

With these, you will see the mistakes you are making. Rectify those mistakes to get the best results from email marketing for doctors.

Conclusion

Email marketing for doctors is among the most practical marketing techniques. However, if not done right, it will not bring results as expected. You can follow our guide if you want the best results from your email marketing for a physician's business. At every step, think like a receiver when designing email marketing campaigns. In this way, you will effectively create a campaign that brings an excellent experience to them and maximum results for you.

Resource:

Why Email Marketing as a Medical Doctor is Important and Powerful

Email Marketing
Why investing in Professional Email Marketing is a good idea?

While social media and search engine results are excellent marketing resources, you should invest in email marketing as part of your digital marketing strategy. As a company spending on marketing budget, you need new leads and engagement from existing clients for successful results. At times, it may be challenging for any firm to connect with its consumers. However, in terms of email marketing, the connection with your consumer is the crucial element, and it is what this service delivers you in terms of valuable recorded data.   

What is a Professional Email Marketing? 

When a business uses email to reach out to prospective consumers and clients, it is known as email marketing. Contact lists differ from other databases because subscribers permit access themselves. Because various parameters (age, gender, location, interest, etc.) categorizes these lists, you can speak personally with hundreds of customers driven to engage with your business due to personalized offers/services/products. 

The following are just a few possible applications for email marketing: 

  • Create trustworthiness with your subscribers. 

  • Boost the brand's reputation. 

  • Promote your goods or services to a broader audience. 

  • Spreads the word where it is needed the most. 

 Reasons to Invest
  • Essential to your Marketing Strategy

As part of your overall marketing strategy, email marketing isn't going away soon. Another advantage of email marketing is managing your company's message, who receives it, and when, provided you have the data and consent to send it. Comparatively speaking, it's a lot more adaptable than, say, Pay-Per-Click (PPC). That's why every brand or business, no matter how big or little, must have an effective email marketing strategy. Some people may not be doing email marketing correctly or aren't sure how to get started. Email marketing is straightforward to combine with other strategies. Examples: 

  1. Incorporate a share button into your email 

  2. Promote blog subscriptions 

  3. Offer a discount coupon for your website. 

Email Marketing keeps your marketing campaign safe on the road, which has been present all along and is also not predicted to fade away any time soon.
  • Accessible to everyone

For a successful marketing outcome, you should concentrate on platforms already used by the people most likely to buy your products, for instance, social networking sites. But another platform is in constant use every day, Emails! Email is accessible 24 hours a day, seven days a week. Take a step back and look at things in context. Globally, 4 billion people are currently using emails, which implies that one in every two individuals has and uses email. According to Comscore, an email has more users than Facebook and Twitter combined. Most people check their email daily - "daily" means several times a day. When you have a smartphone in your pocket, you don't have to wait until you go back to work to check your email.  

  • Beneficial Direct Marketing, when done right

Email marketing lets you contact clients directly. Sending an email directly to your consumers' inbox ensures that none of your time and investment is wasted on worrying about whether your post is noticeable or even visible when they log back in. It will be ready to be read when they are ready. It's a more direct method of ensuring that your targeted audience receives your adverts and messages.  

However, this access comes with professional responsibility. While sending out promotional emails is OK, they should be informative and valuable to your audience. As a result, your subscribers will become loyal to your brand and company if you provide them with practical and exciting information in your emails. Avoid spam. In the same way, that fire consumes wood, spam consumes your money, and leaves you with ashes. Whatever your ideal client values, add it. Your audience will interact with relevant, tailored content. They will unsubscribe if you are spamming them.  

  • High Conversion Rate

Email is the finest engagement tool ever. Comparing email marketing to social media: Social media had a 0.6% engagement rate, open email rates of 22.86%, and click-through of 3.71% for diverse businesses. 

  • Trackable Results

You can track the results of your email marketing efforts using several tools available online. Some tools let you test email marketing strategies to evaluate which ones perform best in your niche. You'll be able to see which items/ services are most popular and make changes to your emails based on this data. Using the reporting tool, you may understand better how your consumers respond to your messages. The following data can help you overview your email marketing results: 

  1. Open Rate tells you how many people have seen your email. 

  2. Click-Through Rate: tells you which CTA (call-to-action) button performed best. 

  3. Unsubscribe Rate: how many people left your newsletter? 

  • Brand loyalty 

Customers love targeted marketing that reminds them why they joined up for the email and expect consistent quality. Remember that your email subscribers are already interested in your products. Sending subscribers special deals and tailored content will build loyalty. By distributing relevant material to a focused audience, Email Marketing achieves a high return on investment. 

You may send a survey to find out what material your contacts prefer or conduct a brand identity poll. When a business gets to know its consumers, it demonstrates it's trying to meet their demands. Consequently, your business will witness a boost in subscriptions and retention. 

Final Thoughts 

It's crucial to diversify your digital marketing plan. If you're entirely reliant on Facebook or Instagram, you'll have to start over if they suddenly adjust their algorithm. Your approach should be holistic, using numerous channels at once. The more outlets you utilize to promote, the broader your reach is. The design& structure of Email Marketing keeps your marketing campaign safe on the road, which has been present all along and is also not predicted to fade away any time soon. As a result, email marketing applies to practically any industry; no matter what your target demographic looks like, your customer is already present on this platform; why aren't you? 

Resource:

How to Better Market My Business Online Through Effective Email Marketing

Email Marketing
Email Marketing For Dentists

Dental email marketing has the potential to dramatically transform the way you engage with patients. Establishing a dental practice is certainly not a simple task. Dental email marketing is a low-cost, high-impact strategy. It is necessary to keep up with market trends to maintain a successful practice.

There are several ways to plan your digital marketing strategies. However, in between so many options, many clinics overlook one of the simplest methods to communicate with patients; email marketing is the most mind-blowing.

According to the Direct Marketing Association, email marketing brings in $40 for every $1 invested, making it the most successful type of digital marketing. You can send your message to thousands of individuals and create an established subscriber base for a minimal cost.

Email Marketing Tips For Dentists

Email marketing is one of the most effective marketing methods since people check their emails very often. Dentists, in particular, have the opportunity to profit from the development of recall and reactivation programs. To get the most out of your email strategy, you must follow a few professionally recommended practices.

Here are some ideas you can put into action right away to start seeing results from your efforts.

Create A Solid Email List

You must first build a list of subscribers before you can send any emails. You can develop your list by asking for an email address in new patient paperwork. Ask whether they prefer to get updates, offers, or a monthly newsletter. Also, encourage online visitors to sign up for email updates on your website and social media accounts.

Stay In Touch With Your Patients

Most of your patients will only think about you if they have an emergency or a scheduled appointment. If you implement a dental email marketing strategy that includes email blasts and monthly newsletters, patients will be more conscious of their oral health.

The chances are high that you may have a collection of emails from patients who have skipped a few appointments. Sending them a personal note or a promotional offer may prove successful in bringing them back into the office.

You can remind your patients about their visits and inform new clients about the importance of regular checkups.

Benefit From Email Branding

To benefit most from email marketing strategy, it's a good idea to coordinate your emails with the overall appearance and feel of your brand's identity. It also ensures that your patients immediately recognize where the email originated from, increasing the likelihood that they will open it and read it.

According to the Direct Marketing Association, email marketing brings in $40 for every $1 invested, making it the most successful type of digital marketing. You can send your message to thousands of individuals and create an established subscriber base for a minimal cost.

You can include photos of your workplace and staff to demonstrate how inviting your place is. It provides patients a behind-the-scenes peek at your practice and makes them know what to expect when they come in for an appointment.

Create An Easy Referral System

You can always rely on patient referrals if you have a referral system developed with other doctors and practitioners. In exchange for new patient referrals, you can also offer discounts on specific treatments. Moreover, request them to write an evaluation of your services to put on your website or other publicly accessible review sites.

A good email marketing plan allows your clinic to deliver patients precisely what they need when they need it. A well-designed email campaign will retain your patients' attention wherever they are on their patient journey - from reminders and promos to post-surgery treatments and updates.

PPC Marketing
How can a Law Firm Benefit from Email Marketing?

Email marketing is a classic marketing strategy, which, like most classics are, is timeless and effective. Law firms have been using this and it's about time you use this as well to leverage. A lot of people on the internet won't remember something of value they have read a few weeks ago. But when you capture their email as you give them something they can use, you can gain access to send emails to them that can nurture them into becoming your client eventually. 

 

Types of email marketing for law firms and lawyers 

There are three email marketing campaigns that lawyers can utilize. One is drip emails, where emails will be sent to the subscriber one after another in a set number of times and sequence. The next one is newsletters, these are monthly, weekly, quarterly, or even yearly emails set to be sent to subscribers. These usually comprise of staying in touch and updating the audience and sharing helpful tips. The third one is giving your audience offers or webinar invites where you give them something of value for them. A healthy combination of these three makes up a good email marketing strategy for lawyers. 

 

Email Marketing Tips for law firms and lawyers 

What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send. While measuring, make sure you give out concise and short emails, that offer value to the people reading them. Also, add a clear goal so you'll know what to watch out for when you measure. 

What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send.

How to start email marketing for law firms and lawyers 

Like what was mentioned above, to start email marketing for your law firm, you first need to have a clear goal. The rest is pretty much made up of a lot of consistency and trial and error. If trial and error scare you, you should consider hiring a team with a proven track record in digital marketing for law firms. Vigorant is your trusted ally in that, we can use our experience to help you lessen the trial and error phase. Visit us or book a call to start your strategic plan. 

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!