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Pro Tips on How PPC Marketing Benefits Law Firms

Traditional marketing is losing its charm as more people rely on the internet to search for a lawyer. Marketing statistics reveal that around 57% of the global population research best attorneys online before approaching them. PPC (Pay-Per-Click) marketing model is one of law firms' most rewarding marketing methods. 

Here, advertisers pay every time their ads get clicked, which is an excellent way to generate leads. It allows lawyers to reach their target audience quickly and efficiently. Do you own a law firm and looking for the best PPC tips to improve ROI (Return on Investment)? Then, continue reading to get pro tips to stand out from the rest of the crowd.

PPC Marketing: Interesting Facts and Statistics

Every digital marketing platform is worth it in the current age. However, PPC marketing is the best way to bring in new business. Here are some interesting facts and statistics about PPC marketing for improving client acquisition. Analyzing these will help you in choosing PPC marketing over other marketing platforms. 

  • 75% favor paid search ads over websites or search engines. They say it's easier to find specific information through paid ads. The paid searches directly address the client's needs by resolving his query instantly. 

  • Google Ads receive 65% of the clicks, whereas search engine optimization only receives 35%. 

  • A company increased its PPC ROI 2.5 times with Facebook remarketing. 

  • Paid ads increase brand awareness by up to 80%. 

  • 93% of Americans find local businesses by searching the Web. 

  • 65% of the customers click on PPC ads. 

  • Google owns 92% of the global search market share as of 2021. 

  • Display advertising has the potential to increase website traffic by 300%. 

  • PPC converts much better than organic traffic. 

PPC requires less effort than SEO (Search Engine Optimization) and is more likely to generate leads for your company. Having said that, why not invest in a PPC marketing campaign to have a better functioning ROI?

Why Should Lawyers Start PPC Marketing?

There are several benefits of PPC marketing for your law firm. PPC marketing gives you complete control over your ad spend, and you only pay when someone clicks on your ad. Some other notable benefits of PPC marketing are listed below: 

  • PPC marketing enables you to track your ads and refine your marketing strategies. 

  • It helps brand recognition, which is excellent for your company's online reputation. 

  • You'll see the benefits of PPC advertising soon after you launch your campaign. 

  • You can set up PPC within no time, and it will help you reach your ideal clients. 

  • You can still compete with your rivals even if you do not rank higher on SEO.  

  • PPC marketing can help you gain a competitive advantage even if you have just launched your website.

Pro Tips for Better PPC Campaigns for Your Law Firm

PPC advertising allows legal practitioners to run targeted marketing campaigns for lead generation. However, the legal industry is becoming more competitive than ever. PPC costs have gone higher because more prominent companies spend more on advertising. It becomes challenging for local law firms to get a better ROI in the competitive market. However, despite these challenges, you can still achieve better results. 

As a law firm consultant, you might think, is PPC marketing worth it in such a scenario? The answer is absolutely yes; however, you need to follow pro tips in this regard. It can help you achieve your marketing goals within no time. Here is a brief guideline to expand your outreach and make the best of your PPC marketing campaigns. So, let's get started.

PPC marketing saves a lot of time and energy through automation features.
  • Focus On Audience Targeted Strategy

    It's common to get lost in the sauce of keywords while managing a PPC campaign. However, you can still master the art of identifying your perfect PPC target audience by keeping the following points.  

    • Focus on keyword targeting. Determine the right keyword match type and also add negative keywords. 

    • Target outside the search engine. Targeting by topic helps in driving greater awareness of your legal services. Start with a general or broader issue and make it specific to identify the target audience. 

    • Use demographics, psychographics, firmographics, and user intents to find your target audience. 

    • Also, target by placement. It will allow you to target specific locations to promote your law firm.

  • Focus On Quality Score

    The ad's quality score helps evaluate your PPC campaign's multiple aspects. It tells you about the quality of your written ad copy and gives numerous insights for improvement. Then, it helps gauge whether your ad is relevant to the selected audience. Writing a generic ad copy would be useless as it won't target a specific audience. For instance, your ad might be reaching just 10% of the population you want to target. Now, a big chunk is missing because of writing a generic ad copy. Therefore, you must reinforce your marketing efforts and write specific ad copy to improve the quality score. 

    The ad's quality score will also inform you about the landing page. From there, you would assess whether the landing page is relevant to the ad copy. These factors can be a big game changer for your marketing plan. Analyzing them would bring positive results for your law firm's PPC marketing. 

  • Act-OnGoogle Recommendations

    Google provides expert recommendations with the help of artificial intelligence and machine involvement. It makes it easy for advertisers to know what works and doesn't. 

    These recommendations would help reduce your CPC (cost-per-click) and bring better results for CTR (clickthrough rate).

  • Optimize for Voice Searches

    Voice searches are becoming more popular than ever. Therefore, you must focus on optimizing your PPC campaigns for voice searches. Voice search optimization allows you to get a chance to increase your brand awareness. 

    The voice search device reads the page if you optimize for voice searches. It will boost the legitimacy of your law firm to get better recognition in the eyes of your prospective clients. 

  • Be Prepared for Virtual Reality A PPC campaign with a virtual reality experience would bring about excellent results. The user will get a better feel of the service, boosting his confidence and trust. It would be best to meet your prospective clients in a mixed-reality teleconference to impact their minds powerfully.

Final Thoughts

PPC marketing saves a lot of time and energy through automation features. However, it would help to be careful about audience segmentation and overall PPC strategy. If you conquer these two, it will reduce the ad's cost, and you will stand out in the law firm industry.

Resource:

Why You Should Utilize Paid Advertisements In A Law Firm

Pay-per-click Marketing
PPC Marketing for Startups: 7 Steps to Launch a Successful Marketing Campaign

Pay-per-click (PPC) marketing can be a true gold mine for startups. According to estimations, PPC advertising makes it easy to recognize brands for up to 80%. Google holds 92% of the search engine market and is currently the most famous PPC advertising search engine. Undoubtedly, Google is the king of all other search engines. 

There are numerous advantages to investing in PPC ads for startups. For instance, PPC advertising offers quick results and makes it possible for you to appear at the top. It brings qualified traffic and puts your brand in front of the right people. With PPC ads, you can enjoy an immediate increase in traffic which is otherwise difficult to attain. PPC advertising lets you compete with other established brands. It allows you to apply the competitor's analysis to find your competitive advantage. Moreover, it helps to maximize your conversion rates. 

However, PPC marketing can be costly, requiring a budget to attain your results. You won't see any magic in PPC advertising as a startup entrepreneur unless you learn it. It is essential to carve out your marketing plan by PPC rules. It will help you achieve your long-term goals. We have summarized seven critical steps for launching a successful marketing campaign for your startup. Let's get to know these.

  1. Be Relevant

    The success of Google ads relies heavily on being relevant. Ensure that you have everything well-aligned, i.e., your keywords, ads, and ad groups. When these essential things are closely related, Google will reduce advertising costs. 

    Google ads will cost you whenever somebody clicks on your ads. Therefore, you must make the most of it to enjoy long-term benefits. A pro tip is to turn people's clicks into something valuable for your business. To achieve this, you need to think from the customer's perspective and have a well-defined niche for your business. 

  2. Check Out Competitor's Ad Copy

    Competitor analysis is a crucial step for your startup's overall marketing strategy. After you have determined your niches, now it's time to have a competitor's analysis. Check out your competitor's ad copy to gain valuable insights. It will also help you find the marketing gap to gain a competitive advantage. 

    A pro tip is to check how competitors use keywords in their ad copies. You will get some ideas for your ads, especially from the customer's viewpoint.
  3. Understand Your Audience

    Understand your audience and devise your PPC marketing plan accordingly. With a deeper understanding, you can also segment your audience. This segmentation can be based on age, spending habits, interests, gender, etc. 

    After you get to know your audience, try using the AIDAS principle to stay on track. AIDAS principle is an acronym for attracting, interest, desire, action, and satisfaction. Ensure you strive to do the following things for your customers: 

    • Attract and gain the customer's attention. 

    • Raise customer interest. 

    • Convince your customers they desire to invest in your product or service. 

    • Lead customers to take action. 

    • Lastly, provide satisfaction and add value to your customer's life.    

  4. Choose Your Marketing Channels

    You should consider these four factors when selecting a PPC advertising marketing channel. These are: 

    • Defining the target audience

    • Finding relevant keywords

    • Expanding your reach and exposure

    • Identifying the actual costs

    Define your target audience based on segmentation. It will help you select the most appropriate channel to display your ads. Then, research your business's correctly optimized high-volume keywords or key phrases. Then, it would be best to expand your outreach to reach as many people as you want. Finally, identify the actual costs of a PPC marketing campaign to know how much you'll need to spend. 

  5. Have a Solid Content Marketing Plan

    Creating great content is vital to impact your audience. However, the most important is content distribution and tailoring it accordingly. To achieve this, you must have a solid content marketing plan. Include the following things in your content marketing plan to get the most out of it: 

    • Content management process

    • Situational analysis

    • Channel objectives 

    • Storytelling

    • Metrics and relevant data 

    • Personalization

    • Editorial calendar

    A solid content marketing plan goes hand in hand with a startup's overall marketing strategy. So, pay considerable importance to carve out an effective content marketing plan for your startup to achieve significant results. 

  6. Use Google Analytics for Evaluation

    Measuring performance is massively crucial in online marketing. Without it, you cannot realize whether your marketing plan is correct. Google Analytics helps you see the impacts of your efforts and makes it easy to evaluate everything. It also presents visual reports that give you insights into tracking your ad's performance. 

    There are several metrics available today. However, you shouldn't ignore the following metrics and keep a strict eye on them: 

    • Click-density analysis helps you gauge your site visitors' clicking and the following actions. 

    • Visitor primary purpose: This metric discloses why visitors arrive on your site. A simple survey can help you know people's opinions about your site. 

    • Task-completion rates: You can use this metric to track user actions and see people who are competing for tasks on your web pages. 

    • Multichannel-impact analysis: This metric allows you to measure traffic from various channels like radio, TV, print ads, etc. 

    • Web traffic data tells you how many people have visited your site, where they come from, and what pages they have viewed. 

    • Web transactional data: This metric is specifically helpful for e-commerce websites. It shows information about your customers and their orders. 

    • Weblogs: This metric catches customer data, providing valuable insights to improve your marketing plan. 

    • Web beacons: Web beacons let you understand consumer behavior in a better way. They primarily work in combination with cookies to record on-site actions.

  7. Re-engage Your Existing Customers

    Your existing customers are your valuable assets. Therefore, you must nurture and strengthen existing customer relationships to build a stronger bonds. It can also maximize your marketing efforts when they refer your business to friends and family. 

    Here are some tips for re-engaging your existing customers and earning more for your business: 

    • Send them valuable notes in the mail 

    • Ask for referrals

    • Wish them happy birthdays 

    • Request customer feedback

    • Share their content on social media

Final Thoughts

Google ads offer a cost-effective channel for companies of all sizes. So, even in a startup phase, it can benefit your firm. However, PPC advertising requires a lot of patience, time, and intelligent decision-making to reach your desired results. We hope you will follow the 7-process strategy to advertise PPC marketing campaigns for your startup.

Resource:

How to Set Up Your First Campaign in Google Ads

Pay-per-click Marketing
How can Doctors Benefit from PPC Marketing?

The Internet brings a platform for every business to join the competition, which makes the competition even more challenging. It is why your medical business may not get many patients, just because you are not reaching out to the potential patients correctly. One of the most effective ways to spread the word today about your medical business is by using PPC marketing for doctors. 

PPC marketing for doctors can be very effective, so here we will discuss everything you need to know to do your doctor's PPC marketing right. 

What is PPC Marketing for Doctors? 

Many patients decide to select a doctor through an impactful ad across search engines and social media platforms. PPC means Pay Per Click, and it is a way of marketing where you buy online advertisements, and every time a patient clicks on your ad, you have to pay a small fee. In return on this investment, there are much better chances of reaching out to potential patients. 

As a doctor, you can work on PPC marketing on search engines and social media platforms. As a result, you will get a higher ROI on this small investment you will make with every ad. 

What are the benefits of PPC Marketing for Doctors?

PPC marketing is highly beneficial for doctors and brings several advantages that make it a better choice than all traditional marketing techniques. While checking the effectiveness of a marketing technique is hard before practicing it, here are some benefits that your medical business can entail through the right PPC marketing strategy.  

  • Better targeting

Today most people rely on search results from search engines, social media platforms, and online directions when finding doctors in their area. So, when you use the right keywords, you can target the right audience correctly. In this way, your marketing campaign will only target the correct audience, and you will not waste resources on others. 

  • Advanced analytics 

With PPC marketing done right, you can get highly effective analytics about your marketing campaign. Considering response generation and clicks on different campaigns will give you insights into your ad campaign performance like no other marketing strategy. With the help of the correct type of data, you can make better decisions for your next marketing strategy. 

A doctor's business needs marketing as much as any other business does. It is because the competition is so high in the online space.
  • More cost-effective 

One of the best benefits of PPC marketing is that it is the most cost-effective marketing technique in comparison. You only pay for the time a client clicks on an ad. On the contrary, other online marketing techniques cost you to post an ad regardless of how many people click on it. It may be more cost-effective as you are paying for your visitors only. 

  • PPC marketing gives you a quick entry into the market 

If you are left behind in the competition in the medical business market, then PPC marketing is what you need. Effective PPC marketing for doctors can help you quickly enter the market rather than working on SEO and all other marketing strategies. 

  • Much higher control 

PPC marketing gives you the ultimate control over how you will read your potential patients. The control brings right from keywords to be targeted for your audience to flexibility, cost, and other things like scalability. Most of these are impossible with this much control when you use different marketing techniques. 

How to do PPC Marketing for Doctors?

Making effective PPC marketing for physicians' businesses is essential to get more potential patients. So, you will need to plan things carefully and monitor the progress so everything goes according to plan. Here is the roadmap for your physician's business to implement PPC Marketing. 

  • Optimize your website 

You can start with optimizing your website because the PPC marketing ads will lead your customers to your website. If that is not good, there will not be a significant impact on the visitor, and they may skip your website. So, start with optimizing the website from every aspect. 

  • Select your bidding strategy 

In PPC marketing for doctors, you will get several bidding strategies from which you can choose. There will be things like automatic and manual bidding and other factors to consider. If you are working on PPC marketing for the first time, it is good to go with manual bidding. 

  • Deal with budget and pricing 

Setting your budget for PPC marketing is essential whether you are on a limited budget or not, whether you are a small business or not. Even when it provides good ROI, it is necessary to decide your budget. The easy way to do this is to calculate how much profit you can sacrifice on the advertisement, which will be your budget for PPC marketing. Usually, it takes a small percentage of the total profit. 

  • Do your research regarding keywords. 

To reach out to a targeted audience strategically, you need to be precise with your keywords. Keywords like "physician" or "doctor" may not yield the best results for you. So, you need to be concise about your services and location and do keyword research to find the best keywords. 

  • Create your ad with a compelling call to action 

Only making your ad appear in front of potential patients is not enough. You must complete the ad attractive to send your message at first glance. Thus, the chances of getting a response from visitors will increase. Another essential thing to do is to add a call to action in your ad. It will increase your chances of getting better results with PPC marketing. 

With all these steps done correctly, your PPC marketing campaign will work. Thus, you will be able to monitor the performance and see where there is room for improvement. Could you test it out and see the analytics? 

Final Remarks

A doctor's business needs marketing as much as any other business does. It is because the competition is so high because in the online space. However, things like PPC marketing for doctors bring better opportunities for medical businesses to excel. We hope that now you know how effective it is and how you can work on PPC marketing for your business to beat the competition.

Resource:

Benefits of Paid Advertisement for Dentists

Paid Advertisement
Paid Advertisements For Chiropractors

If you are a chiropractor looking to grow your practice, you need new patients flowing in to keep your business progressing. You can quickly achieve your goals by implementing the right kind of Digital Marketing strategies and building a solid online presence.

Experts suggest that the worth of the chiropractic market within the United States will reach $17.93 billion by 2025, which means there is excellent potential for you and your business to expand. How will you make yourself stand out in opposition to your competitors in this field?

Even though general chiropractic care is vital for maintaining spine well-being, many patients quit revisiting after their pain settles. It is necessary to share the drawbacks of incomplete treatment with your patients for their well-being and the betterment of your practice. The solution to all these predicaments is Paid Advertising. While there are various approaches to advancing your work, online paid advertisements will get you more patients.

Paid Advertising is a form of Digital Marketing that showcases your services to a targeted online audience, such as people searching for chiropractors and chiropractic services in their area. Paid Advertisements help you from wasting your money and time on outdated advertising methods which yield little to no results.

Benefits Of Paid Online Advertisements For Chiropractors

The two main types of Paid Advertising are Social Media Advertising & Pay-Per-Click (PPC). Both are unique on their own and have various advantages.

  1. PPC Advertising

To gain maximum benefit for Chiropractors through online paid advertisements, PPC is the best of all. You can advertise in different ways: Google Ads, Bing Ads, etc.

PPC can help you reach out directly to chiropractic patients. You can choose keywords related to auto injury to attract patients recovering from an auto injury, sports, or spinal damages.

Pay-Per-Click is an excellent method to drive more qualified traffic to your chiropractic website or online store, particularly designated keywords you also utilize brief potential patients to reach you directly. You can also improve your site's performance on the Search Engine Results Page (SERP) by using unique keywords.

2. Social Media Advertising

Facebook Ads- Increase Brand Awareness and Generate More Patients

Chiropractic Facebook Ads are another form of online promotion. Facebook is the most popular social networking site. Rather than Google AdWords, which utilizes keywords to attract target people, Facebook Ads has a different approach and caters more extensive crowd.

With Facebook advertising, you create and publish ads for your chiropractic practice based on your audience's data, including their location, profile, and socioeconomics, retrieved through Facebook Ads Manager

Final Thoughts

A large part of the population uses online media applications on their smartphones. It can be highly likely that once they see your advertisement, they'll need to find additional information. In such cases, it may be helpful if you provide your business details such as your contact numbers, and address so that they can call you directly.

You can provide them with the information regarding desired treatment through PPC and social media advertising. An ordinary person probably won't understand the importance of chiropractic care, however, using paid advertising makes you reach potential patients and make them understand how important Chiropractic care is.

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