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Video Marketing
A complete guide on what makes Video Marketing the backbone for the Real Estate Business.

The real estate industry is exponentially growing, and so is the need for the correct type of marketing. While there are several types of marketing, video marketing for real estate businesses makes the best choice. Video marketing done right can yield benefits that no other type of marketing can, and here we will explain how it is.

What makes video marketing the backbone of the Real Estate business?

Although there are several reasons why video marketing for real estate business brings so many benefits, below are some reasons which make it the backbone for real estate business marketing.

  • Videos are much more efficient than text and images combined.

A text about anything can contain all the details, but it will need the reader to read it till the end. Similarly, images need concentration and focus on comprehending everything. On the other hand, video marketing brings information to the viewers, and when done right, it attracts the viewers. Video marketing gets more viewers' responses compared to text and images.

  • Video marketing can be done on any platform.

When working on video marketing, you can work with any platform. YouTube or Facebook make good choices, but platforms like TikTok and Instagram are also great for promoting your video marketing efforts. Lastly, there is no restriction on posting that video on your website to offer the visitors a better experience. Ensure your website is optimized, so it doesn't take too long to load.

  • Video marketing helps with SEO results for your website.

Whenever you search for something, Google automatically shows the top few results with videos if videos are available and optimized. If you also optimize your website this way, your videos will also appear in the top search results. It is a great way to direct traffic to your website, and when you require traffic towards your website, the chances of getting better SEO results to increase.

Video marketing done right can yield benefits that no other type of marketing can.

  • Video marketing offers the highest ROI

Video marketing is one of the marketing techniques that offer high ROI. Usually, different marketing techniques do not provide good returns on investment, but the thing with Video marketing is that it promotes better engagement, and the chances of converting are higher. Thus, there are higher chances of getting better returns on investment.

  • Video marketing helps sell the location instead of the building only

Traditional marketing techniques usually focus on selling the building or place only. However, with video marketing for real estate businesses, you can bring so much information in a short time. Including the details about the location and showing different aspects will build customer trust. Thus, you will not be selling the building only, but you will be selling that location as well.

Tips for making your Real Estate Video Marketing more effective

Creating a video about the properties or your business will not be enough. There are some other things that you need to work out on carefully. Below are a few tips that will make video marketing for real estate businesses effective for you.

  • Never create videos without a script.

When working on video marketing for real estate businesses, plan things. Even if you give a simple walk around the house that is up for sale, you must plan how to cover everything and what you will speak. Being prepared gives much professionalism to the videos and helps you build authority in the field.

  • Invest in the quality of your videos for Real estate video marketing

The quality of your videos matters a lot. Whether it makes you buy a better recording camera or a drone for the shots of the location, invest in it. You may need to invest in services like cinematography and video editing so that the final result comes out to be excellent. These investments will bring the best benefits to your business.

Platforms like Instagram are also great for promoting your video marketing efforts.
  • Always work on video marketing after analyzing your audience

Not researching your audience is one of the biggest mistakes you must avoid. When you spend time and effort on marketing, the content must be shown to the target audience as your priority, and others come after that. For example, if a luxury house is up for sale, people over 35 would most probably be looking for it. You can target the audience with specific data and show your video ads strategically.

  • Maintain a balance of promotional and informational content

When working on video marketing, the best thing is to balance promotional and informational content. Too much informative content will reduce your conversion opportunities, while too much promotional content may make your video marketing campaign boring. Maintain a balance between these types of content and keep the informational content valuable for viewers. This way, you will successfully build a brand with authority and keep interested buyers engaged.

  • Pay importance to the technicalities like keywords and competitors

The last thing to work on is its competitors. Do competitor analysis and see which techniques and keywords are helping them the most. You can also implement those or look for better ones. Your video ads will be optimized for the best results with the right keywords for the correct audience segment.

Conclusion

When working on video marketing for a real estate business, your primary goal must not be selling only a specific property. Video marketing allows you to build your brand in the real estate industry with the help of the internet and target the right audience segment.

Resource:

How can Real Estate Business owners upscale their business with Digital Marketing?

Video Marketing
Why Is Video Marketing Necessary For Medical Doctors

When choosing a strategy for medical doctors, video marketing tops the list because it is the most beneficial option. Video marketing allows your patients to connect with you on a personal level. This is mainly because they can see you, hear you, and even comprehend your non-verbal communication. In only a couple of seconds, they can decide whether you are the doctor they want to visit or not. Even with a tedious bio page on your website and an extensive rundown of qualifications, you can’t secure a patient this fast.

Why Is Video Marketing Necessary For Medical Doctors?

It is essential that your marketing should educate patients and build trust, for which a video is far superior to text or still images. Videos allow potential patients to receive, understand and retain knowledgeable information more effectively. Since it is the second-best way to see a physician, it is highly recommended to establish trust. We are sharing with you the most successful strategy to benefit the most from your video marketing plan.

  • Welcome Your Patients

Having a warm, welcoming video message made can help your patients know about your medical practice before they even visit you. You can also give them a virtual tour of your facilities to understand what to anticipate when they arrive. These kinds of videos help your patients relax and feel at ease before they come to visit.

Video marketing allows your patients to connect with you on a personal level. This is mainly because they can see you, hear you, and even comprehend your non-verbal communication. In only a couple of seconds, they can decide whether you are the doctor they want to visit or not.
  • Create Intro Profiles

Nowadays, patients look for doctors online. They want to know about the doctor beforehand, including their experience and personality. Incorporating an intro profile of yourself and other doctors in your facility will help potential patients to understand you better and connect with you. Patients are more likely to see you as a friendly and trustworthy doctor by watching you on screen.

  • Educational Videos

It is worth the effort to invest in informative, educational videos related to the facilities and treatments that you offer. These can be animations or real-time videos showing details and insight into relevant procedures. It reassures your patients that they are in the hands of experienced and qualified professionals who are masters of their field.

  • Post Patient's Feedback

When it comes to medical marketing, reviews are crucial. They allow potential patients to learn what previous and current patients think of you (the doctor) and how you’ve influenced their lives. Encourage existing patients to submit honest feedback about your practice, and include them in your videos. Also, reply to these reviews whether favorable or bad. If done correctly, these will prove to be the most effective!

Final Thoughts

Aside from executing the techniques outlined above to connect you to your target audience, video marketing for doctors focuses on maintaining a winning mindset. Healthcare competition is intense, and organizations that ignore their marketing requirements will fall farther behind. This is why you need to invest sufficient time and resources to keep ahead of the competition.

The Essential Use Of Video Marketing For Chiropractors

More and more chiropractors today are using video as a part of their marketing strategy to reach out to the public and capture the attention of prospective new patients. Research says that over 4 billion YouTube videos are viewed every day. On the other hand, Facebook videos get about 8 billion video views daily. And those are just two of the most well-known platforms that you can use for your video marketing campaigns. This strategy has undeniably been a growing trend nowadays, making it an important component of many businesses including the chiropractic practice. If you want to extend your business or showcase your clinic better to the world, it’s best to step into the field of video marketing as soon as possible. 

Why Video Marketing is Essential to Chiropractors 

Written content and still images are the go-to content of most businesses. However, what many people don’t know is that videos actually generate 1200% more shares compared to texts and images combined. Not only that but 45% of social media users watch videos for more than an hour every week. This is because videos tend to feel much more personal and show emotion better. This creates a better response and leads to more organic reach from the public as they feel more connected. 

What many people don’t know is that videos actually generate 1200% more shares compared to texts and images combined. Not only that but 45% of social media users watch videos for more than an hour every week.

Video Marketing For Chiropractors 

Video marketing can open you to a door of endless possibilities in your marketing campaigns. This way of communicating to your audience is extremely versatile, with hundreds of options you can choose from. Perhaps you might want to delve into making short educational videos and offering valuable health information. Or maybe you might want to create a much creative series about your life as a chiropractor. Either way, these video posts will introduce you to the public and help you create a name in your industry. 

How to Start Video Marketing 

Getting into video marketing as a chiropractor is no easy task but that rewards will definitely exceed the means when done right. But many doctors seem to struggle with how to make it all work. A compelling, well-thought video marketing can create tremendous traffic to your site. So, if you’re still not creating videos for your chiropractic marketing, now’s the perfect time to start. Vigorant can walk you through its processes and help you expand your online presence effectively with this interesting strategy. Book a call or visit us now and let’s start your video marketing journey. 

Resources: Social Media Marketing for Chiropractors

How To Use Video Marketing In a Law Firm

Video marketing is one of the most important marketing strategies to use in any business. If you’re still not utilizing this tool to boost your law firm online, you’re missing a prime opportunity to connect with new clients and expand your reach. In fact, videos are considered as the “king” of content, garnering 1200% more shares compared to written texts and still images combined! This is why investing in video marketing to support your thought-leadership initiatives can do wonders in putting your law firm at the front and stand out among the pool of competitors in the market. 

When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience.

Why video marketing will work on law firm 

Unlike the common misconception, video marketing isn’t too time-consuming even for busy lawyers. When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience. Not to mention that this is extremely cost-effective and can still prove valuable even as years go by. 

 

Maximizing video marketing as a lawyer 

When starting your video marketing as a lawyer, we suggest that you utilize explainer videos first. This is used to simplify complex topics like insurance claim disputes and workplace harassment, such that it becomes more understandable to the common audience. All you need is some text, narration, and visual aids, making the process more flexible. But if you want to jump right in and do your own production, there are a lot of possibilities for your content. Just make sure to understand your target audience first before anything else. If you’re still aren’t sure how to get started, Vigorant is here to help. Take your law firm marketing to the next level with our experts and starting earning more clients. Visit us or book a call now. 

Resources: How to Make Sure Your Law Firm Web Design Gets You Clients

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