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The Rise Of Video Marketing Strategies For Property Management Businesses

If you’ve been in the property management business for a while, you know how important visual content is. Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements. So, why won’t you scale it up and utilize video marketing to tell your story and boost awareness to your business? Now before you ask why written content and images can’t sufficiently boost your brand, let’s take a look at some of the statistics. According to a survey, more than 50% of internet users want to see video content from businesses. This rate is the highest among any type of content. Not only that these can also increase your conversion rates by 86%. 

 Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements.

How to use video marketing as a property manager 

It’s easy to get daunted when thinking about video marketing. But there is actually endless video content to capture your audience’s attention, establish your brand, and nurture your business. What’s more is that, unlike popular belief, you won’t have to shell out a huge amount of money for it to be successful. You don’t need any fancy tools or expensive materials to make short, conversational, and authentic video content that can broaden your reach to relevant internet users including potential residents and owners nearby. 

 

Make your top video marketing strategy now 

Getting into video marketing can be confusing at first. But with enough time and enough, you can master this strategy and communicate more in the larger crowd. One thing to always remember is to keep it short and simple.  Each platform requires certain tweaks but this is a good rule of thumb and people tend to have a shorter attention span than ever. Vigorant can make all these happen and help you create effective bite-sized, digestible content that can successfully expand your online presence. Book a call or visit our site and start driving new leads in no time. 

How Local SEO can Help Medical Doctors Attract More Patients

Gone are the days when marketing your practice as a medical doctor only entails putting an ad in the Yellow Pages. Today, instead of flipping through each page for a directory, people are tapping on their phones and turning to Google to seek medical help. In fact, about 93 million American internet users have searched online for health information. 

Another study found that 80% of individuals tend to only look over the first page of Google results when searching for medical doctors. This means that if you want your practice to stand out among thousands of other healthcare practitioners, your site should be at the top of Google’s search results. And the only way to do that is with search engine optimization or SEO. 

 

Local SEO for Medical Doctors 

Google and other search engines recognize that people usually want a medical doctor who is nearby their home. With this, they created a subset of SEO called local SEO to cater to these particular localized searches. Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site. This is why you must have a quality SEO strategy. 

Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site.

Ranking Factors for Medical Doctors Local SEO 

When a potential client looks for a practitioner, Google and other search engines utilize different factors to determine who should appear first on the search results. This includes the quality of your Google My Business (GMB) profile, your ratings, and reviews, as well as your business classification. Of course, the proximity of your location to the searcher will also be taken into account on top of your hours of operation and authority of associated website(s). But having a good SEO strategy doesn’t end there. 

 

Start Your Medical Doctor SEO Now 

Intensively learning about the SEO process can be time-consuming and draining yet it’s now an essential part of any business. The good news is Vigorant can do all these and find the best course of action for you. We are more than happy to help you with our expertise and create a results-driven strategy that will bring more website traffic and new patients. Improve your online visibility now and don’t hesitate to book a call with us or visit our website to learn more. 

How can a Law Firm Benefit from Email Marketing?

Email marketing is a classic marketing strategy, which, like most classics are, is timeless and effective. Law firms have been using this and it's about time you use this as well to leverage. A lot of people on the internet won't remember something of value they have read a few weeks ago. But when you capture their email as you give them something they can use, you can gain access to send emails to them that can nurture them into becoming your client eventually. 

 

Types of email marketing for law firms and lawyers 

There are three email marketing campaigns that lawyers can utilize. One is drip emails, where emails will be sent to the subscriber one after another in a set number of times and sequence. The next one is newsletters, these are monthly, weekly, quarterly, or even yearly emails set to be sent to subscribers. These usually comprise of staying in touch and updating the audience and sharing helpful tips. The third one is giving your audience offers or webinar invites where you give them something of value for them. A healthy combination of these three makes up a good email marketing strategy for lawyers. 

 

Email Marketing Tips for law firms and lawyers 

What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send. While measuring, make sure you give out concise and short emails, that offer value to the people reading them. Also, add a clear goal so you'll know what to watch out for when you measure. 

What is good about email marketing is that you can easily measure and track the effectiveness of every campaign. You will get to see what works, how many opened, how many took action, for every email you send.

How to start email marketing for law firms and lawyers 

Like what was mentioned above, to start email marketing for your law firm, you first need to have a clear goal. The rest is pretty much made up of a lot of consistency and trial and error. If trial and error scare you, you should consider hiring a team with a proven track record in digital marketing for law firms. Vigorant is your trusted ally in that, we can use our experience to help you lessen the trial and error phase. Visit us or book a call to start your strategic plan. 

Spending Your Digital Marketing Budget Wisely - Part 11
What Is ROI And How to Maximize It

If you think that what you spend on digital marketing (or marketing in general) is costly, it is possible that you might be wrong. From a true business perspective, what you spend for long-term benefits (whether buying new office equipment or spending for a marketing campaigns) is simply an investment. Even short-term investments must be considered as a way to improve the performance of a business. Whatever the case, one thing is sure and that is that ROI is well worth discussing.  

ROI is a shortened reference for Return on Investment and is a key performance indicator that shows a business how various investments affect the outcome of those actions. For example, revenue, sales metrics and profit are just a few worth pointing out.

 

Digital Ad Budget  

ROI is a shortened reference for Return on Investment and is a key performance indicator that shows a business how various investments affect the outcome of those actions. For example, revenue, sales metrics and profit are just a few worth pointing out. The whole idea of this informative series of blog posts is to give you the knowledge you will need for maximizing the outcome of an investment against the budget that has been allocated. The greater outcome from a given digital ad budget means there is a higher ROI. This simply means that you developed and managed any digital marketing campaigns wisely and successfully. 

 

Measured in Terms of its Value 

ROI is indeed just one measure of success. It is also used to determine how effectively your ad dollars are being allocated and spent. It is a metric or measurement that helps businesses to improve performance. In other words, each investment a business makes must be accounted for and measured in terms of its value. ROI also assists businesses in refining investments and making changes as necessary. Spending on digital advertising is particularly sensitive to changes in ROI and that is why it is so important to work with a trusted digital ad agency or firm.  

 

Carefully Planned and Expertly Deployed 

Making the right choice in this regard can have a direct and lasting impact on total business success and even productivity. Vigorant is your one stop source foe the best in advanced strategy digital marketing and SEO. The company brings years of experience to the table making it far more likely that your business will benefit from a carefully planned and expertly deployed Internet advertising campaign or an SEO project. Vigorant is composed of a friendly team of industry experts with a wealth of knowledge. Vigorant hopes that this highly instructive blog series has been of educational benefit and looks forward to working with you soon. Call today!

 Resources: Rely on Digital Marketing and Advertising Experts

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