Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
Spending Your Digital Marketing Budget Wisely - Part 2
Define Your Target Market

Today, the good news about digital marketing technology and practices is that you have more control in terms of how, to whom, when, and where your ads are run. In short, the better you understand and know your real audience demographically, the more it is possible to wisely target ads toward a specific and unique group of consumers, clients or customers. As is true in most situations, accurate targeting means greater success. Whether we are talking about improving diet or increasing market share, targeted actions save money and improve overall productivity.  

In short, the better you understand and know your real audience demographically, the more it is possible to wisely target ads toward a specific and unique group of consumers, clients or customers.

Digital Online Venues 

For example, if you are a health care provider, it is good to know not only who your target market is, but also where they reside and in what capacity. A cardiac specialist would gain little from advertising in digital online venues known to be frequented by patients requiring assistance with mental health related issues. While this may seem on the surface to be an obvious point of discussion, in truth many businesses simply waste ad budgets because they do not take the effort to discover and zero-in on service or product specific markets. In a worldwide global market where margins are indeed razor thin, this simply will not do.  

 

Easy Access to the Products and Services 

When you successfully define your target market, you win in multiple ways. Your organization wins because as discussed, you save precious “ad spend” and because revenue and profitability will improve. It is this win-win concept that is just too powerful to ignore as a business owner in what is increasingly a highly competitive economic environment. The consumer benefits as well in that they have easy access to the products and services that they are searching for online. With digital marketing everyone stands to gain. That said this kind of innovative marketing must be properly deployed. Working with a trusted name in the industry is a good place to start in this regard.  

 

Stands Out from the Crowd 

While there is a wide array of companies across the country that offer specialized   Internet marketing services, it is vital to partner with the right firm. One digital marketing service provider in particular that stands out from the crowd is Vigorant. With a team of dedicated professionals on staff and decades of experience this is one electronic marketing agency that simply gets it right. Vigorant handles your company’s marketing as if it where their own, with the expected outcome never in doubt. Equally important is that Vigorant is committed to protecting your advertising budget so that it is never wasted and always utilized to the client’s maximum benefit. Contact us today to learn more.

Resources: Part 1 Spending Your Digital Marketing Budget Wisely: BUILD UP YOUR STRATEGIC PLAN

Spending Your Digital Marketing Budget Wisely - Part 1
Build Up Your Strategic Plan

Today more than ever before every modern business needs a good strategic plan in order to succeed. That said, first it is vital that you have a good idea of the entire business/enterprise “big picture” as you plan a digital marketing budget going forward. The plan is essentially a workable roadmap that is necessary to maximize ROI (Return on Investment) when dedicating finite funds to a digital marketing campaign. In the simplest of terms, this allows you to track how money is being spent and how effective that “spend” is in terms of results. 

The plan is essentially a workable roadmap that is necessary to maximize ROI (Return on Investment) when dedicating finite funds to a digital marketing campaign

In addition, have a good idea of other traditional marketing channels that you will be using such as TV, Radio, Newspaper, Magazine and Billboard. As a note, being in sync with other company departments should be a standard procedure. This is important because it helps to maximize budget efficiency by eliminating cost overlap. All of these measures are deployed as a way of staying competitive in an overall marketplace where profit margins are slimmer than they have ever been in the past. 

 

What is the status of your company or product in the marketplace? 

Are you a startup with a newly introduced product or service and trying to garner as much attention and awareness as possible? Perhaps you are an established company with well-known products or services and are focused on winning clients over from competitors?  Either way, knowing where you stand in this regard helps to develop a much better strategic plan over the short and long-term. 

 

Strategically consider the whole marketing mix including for example product, price, place, and any active promotions. This allows for the assembly of a long-term (one to three year) plan. All this, along with multiple consecutive short-term plans will win your business the profitability that you expect. It is this birds-eye view of your company’s strategic planning that will ensure success. Working with a professional digital marketing firm is the smartest way to fully leverage these ideas and concepts for your business. 

 

SWOT

SWOT analysis also referred to as the SWOT Matrix can be described as a strategic planning technique in business. It is used mainly to assist an organization in better identifying strengths, weaknesses, opportunities, and any threats with regard to business competition or even in the case of project planning. It is critical to fully utilize SWOT analysis techniques in today’s marketplace. By doing so you are better able to effectively study your business’s position as compared to the current competition found in the marketplace. Finding the best and most efficient way to promote your product/services is always the goal.  

 

Building up a strategic market plan includes all of these factors and others. When you work with a dedicated team of professionals in Internet marketing that specialize in SEO you give your business the added edge that it needs in today’s tight marketplace. While there are many companies that offer this type of service, one company has continually earned the respect and trust of clients across the country over the years. Vigorant is an industry giant with years of experience in producing real and measurable results for clients across a vast array of industries. Contact the company today to learn more. 

Resources: How to Market Your Business Online Using Regular Reviews

How to Better Market My Business Online with Both Online and Offline Content

Most marketing experts agree that both online and off-line content distribution is important to long-term business survival and growth. With all that said, one of the best ways to leverage all that fresh relevant content has to offer in terms of marketing a business brand is to synergistically combine both in the right way. This means that online and off-line content should go hand-in-hand and complement each other whenever possible. For example, everything from wording to design style and branding should match in both the online and off-line arena. A coherent and consistent flow of information and content from a business is the key to success. 

 

Promoting Your Online Digital Presence 

One tip worth considering when it comes to coordinating online and off-line content is to strive to drive potential customers and clients from the off-line world to your company’s online presence. For example, any hard copy written brochures, flyers, business cards or other written material should have in clear and obvious display a company’s website address, social media links as well as any online listing links. Promoting your online digital presence via off-line media simply makes smart strategic sense. Customers, potential customers and clients all know that they can learn more about your company on your website than they could ever learn on your business card. 

For example, any hard copy written brochures, flyers, business cards or other written material should have in clear and obvious display a company’s website address, social media links as well as any online listing links. Promoting your online digital presence via off-line media simply makes smart strategic sense

Improve Bottom-Line Financial Performance 

Marketing a business via off-line content should also include mailings, flyers and even banners at local events. Being creative when it comes to marketing a business off-line to drive potential customers onto the Internet to learn more about your company can only serve to improve bottom-line financial performance. With so much to offer it is clear to see why a perfect synergy between off-line and online content is good for business. Today, business owners are focused on daily business operational routines. This means finding a professional Internet marketing firm to handle all digital and off-line media is a good idea. Choose carefully in this regard because working with the right digital marketing experts can make a huge difference in how well a brand is perceived. 

 

Brochures and Banners 

Finally, one great tip with regard to off-line media is to always go big when it comes to the graphic design of flyers, brochures and banners. High quality graphics with vibrant colors that are professionally produced will convey an image of professionalism for your company. This combined with a powerful online presence will make any company far more competitive, successful and profitable. To learn more about all that combining online as well as off-line content can do to enhance company performance talk with your Internet marketing experts today. The friendly staff of Vigorant our always standing by and ready to help.  

Resources: How to Better Market a Business Online by Using the Right Review Strategies

How to Better Market a Business Online by Using the Right Review Strategies

Reviews and word-of-mouth recommendations are everything in today’s world. Indeed, one of the best examples of this is the buyer behavior on large retail websites like Amazon.com. Sales are driven almost exclusively by positive reviews of products. This is not a new concept and in truth has been around for a long time, even long before the Internet. From word-of-mouth recommendations about a good movie or a good restaurant to reviews of professionals such as medical doctors and even plumbers, reviews play an essential role in keeping a business thriving and successful. Fast forwarding to today’s digital world where online reviews are everything here are some good tips. 

From word-of-mouth recommendations about a good movie or a good restaurant to reviews of professionals such as medical doctors and even plumbers, reviews play an essential role in keeping a business thriving and successful.

Excellent Reviews 

For example, the first step in properly managing online reviews and reputation is to work with a trusted and respected Internet marketing firm. Most small businesses are focused on running daily business operations and will leave the Internet marketing to the pros. That said reviews must be constantly monitored and addressed especially if negative reviews are encountered. Any negative reviews must be quickly tended to and if possible rectified. In addition, excellent reviews can be highlighted and showcased on a company website to let customers know that a particular product or service is gaining rave reviews. Whatever the case may be, it is important to leverage good reviews in the right way. 

 

Gauging the Attitude of Customers 

A professional Internet marketing firm that understands the importance of dealing with reviews will respond either publicly or privately in quick fashion. This helps to reduce the chances of recurring bad reviews and can even bring an unhappy customer back into the fold. At the end of the day keeping clients and customers happy is always a top priority. Reviews are an excellent way of gauging the attitude of customers on a daily basis. Keep in mind that reviews are not limited to online websites but can also appear throughout social media. That is why having a fully encompassing strategy with regard to monitoring reviews is so important. It cannot be stressed enough that it is critical to have an experienced Internet marketing firm handling all customer reviews on a daily basis. 

 

Protect a Company’s Brand or Reputation 

Finally, along with reviews and social media interaction, it is always good to monitor company reputation across the Internet. From monitoring the Better Business Bureau to checking the results for searches related to a company’s name or product, constant vigilance is absolutely necessary and required in order to protect a company’s brand and reputation. As discussed, the key to achieving the best results with regard to review strategies is to simply choose the right Internet marketing firm. While there are many firms that offer this type of service throughout the country, one company in particular has outpaced the competition year after year. Vigorant is a respected name in the industry. Call the company today to learn more. 

Resources: How Effective Are Good Reviews For Business Growth

 

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!