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Online Marketing is Crucial to Success in Today’s Dental Industry

The days of television and radio advertising along with print advertising are long gone. This is equally as true today for dental industry marketing as it is for virtually every other business, retail outlet or medical services business such as a dental office. In fact, businesses in today's world can be divided among those that are thriving online and those that are caught in the old paradigm of yesterday's marketing methods. The good news is that becoming actively involved online as a way to source clients, customers as well as new leads and patients from the Internet is much easier than most people might imagine. 

Digital Generation and the New Digital Lifestyle 

To be competitive in any business nowadays requires understanding the latest trends in marketing and how people find the products and services that they need. We are in a digital generation with a new digital lifestyle that must be embraced by business owners and those in the dental industry. Indeed, everyone today, especially the younger generation, carries a virtual directory of every service and product imaginable right in a back pocket in the form of a mobile phone. Those in the dental industry must embrace this fact and ensure that they can be easily found online via any kind of connected device in a quick and efficient way. Equally important is the fact that today's digitally minded generation is extremely tuned into social media. This is an aspect of online marketing that simply cannot go unanswered by those with dental practices and other business ventures. 

To be competitive in any business nowadays requires understanding the latest trends in marketing and how people find the products and services that they need. We are in a digital generation with a new digital lifestyle that must be embraced by business owners and those in the dental industry.

New Ways of Searching For and Finding Services and Products  

From choosing the best restaurant in town to finding the best deal on a lawnmower or searching for a plumber or electrician, the Internet is hands down the go-to source. Whether it is on a desktop computer, a laptop or mobile phone, one thing is certain and that is that searching for what we need every day has changed quite a bit in the last few decades. This includes searching for dental services such as a routine cleaning, a root canal or even major reconstructive work. The dentist, endodontist and orthodontist as well as others that specialize in dental care and services who understand this new way of finding services and products will likely fare well in the coming years. Fortunately, today many dentists are thriving in this new digital age. Those who have yet to climb aboard the digital marketing ride have incredible opportunities to increase their market share in the dental services industry. 

 

Online Marketing Offers Incredibly Efficient Promotional Advantage 

The bottom line is that there will be dental care providers who will avoid taking full advantage of all that the Internet and the digital age makes possible and others that seize the opportunity in order to grow a thriving practice. Either way, the opportunities abound when it comes to what is available because of the modern Internet and digital connectivity. Promoting an idea, concept, product, service or medical practice can be as simple as establishing the right type of website and then marketing online in a highly efficient and results driven way. For example, today's websites must be highly responsive so that they look equally as impressive on a laptop computer as they do on a mobile phone. Old outdated websites that do not load properly on a mobile device will only serve to impede business growth. In addition, any business today, whether it is a dental office or a clothing store must participate in the conversations that are taking place across social media channels. YouTube, LinkedIn, Twitter and Facebook among others offer incredible and virtually free opportunities to promote, advertise and market a business or medical practice in a fun and interesting way. 

 

Security and Privacy 

The security and privacy of personal information and data online has taken center stage in recent years. This is perhaps one of the most important aspects of being involved in the digital age that simply cannot be ignored or overlooked. Those in the dental industry as well as business owners and anyone else wishing to etch out a following online must make security and privacy a top priority. Investing in the very best in online security and privacy protocols, equipment and software will pay for itself in multiples over the short and long-term. Customers, clients and patients all expect their personal information, data and financial information to be well protected and highly secure. Especially of concern when it comes to dental care facilities and patient’s data is that of medical records. Ensuring full HIPAA compliance and guaranteeing that patient information is kept safe and secure will let patients know that they are working with a professional organization - one that has placed a high premium on security and privacy. 

 

How to Start the Process - What to do Next 

The most exciting part of today's digital age is that it is easy, convenient and relatively inexpensive to get started in an online promotional campaign as compared to older traditional offline marketing. Typically, a dental office or any other type of business for that matter should first have their existing website evaluated for responsiveness and for levels of intuitiveness. In other words, a website should look good and respond well on all devices and it should be easy to navigate. If a company website lacks in this regard it must be reworked or completely rebuilt as necessary. The next step is to begin focusing on optimizing a website for better search engine interaction. This may include adding a blog along with posting unique and original content at regular intervals. Modern search engines detect unique, useful and original content and reward websites accordingly by improving their ranking for specific search terms and relevant keywords.  

 

Search Engine Optimization and Internet Marketing 

In addition, it is absolutely vital to work with an experienced and knowledgeable SEO team in order to enjoy the greatest levels of success online. Experts in search engine optimization and Internet marketing can expertly guide a dental office campaign so that it achieves measurable results and key milestones. Along with these initial steps it is important to begin developing a social media presence online for your brand or business. This can involve setting up a Twitter or Facebook account and starting to instantly interact with potential customers, patients and clients by answering questions and offering useful and valuable information. Videos, infographics and a wide range of other relevant digital information can be offered via social media while linking directly back to a dental office website or other business site. Additional useful strategies include posting relevant press releases announcing business events and company news and linking with others in the industry. 

 

Conclusion 

Those in the medical industry and especially anyone in the dental field have much to gain from all that today's modern digital world makes possible. All that is required is to become actively involved and to work with the right team of professionals. When Internet marketing, search engine optimization and social media strategies are blended in a successful and meaningful way, the end result can be a substantial increase in business and improved bottom-line performance and profitability. Dentists, endodontists and orthodontists as well as others are quickly discovering the value of online marketing and in maintaining a digital conversation with existing patients, potential patients and others. Moving a dental practice to the next logical level only requires taking the next step by initiating an online marketing or promotional campaign. Contact Vigorant today to learn more about becoming digitally connected in a world where online marketing is becoming the new gold standard in the dental industry. 

Benefits of Paid Advertisement for Dentists

With the current technological advancements, there are many available ways for your dental business to stand out from the competition. One essential marketing tool that you can utilize as a dentist is the paid advertisements. It’s easy to get daunted when hearing about this strategy especially if you’re still establishing your online brand. Unlike organic reaches, online paid advertising requires a careful investment that can create a massive effect on your traffic when done right. It can be a costly necessity but it can come back to you tenfold after some trial and error. 

With paid advertisement, you can reach these prospective patients who are looking for your services and target and bring such huge traffic to your website at the optimum time.

How to land clients with paid advertisement 

It’s no secret that people today make their healthcare decisions online. In fact, a survey found that 74.6 percent of internet users searched online to know more about a dentist, a doctor, or medical care. With paid advertisement, you can reach these prospective patients who are looking for your services and target and bring such huge traffic to your website at the optimum time. This is because paid advertisements can increase your Google rank and put you on top of the search results. It can also make your brand prominent on different social sites. It provides you the option to control who can see your ads and effectively target those specific people you want to attract to your practice. Paid ads offer measurable results and allow you to customize and make quick adjustments in real-time to improve. 

Starting your paid ads as a dentist 

In order to greatly increase your brand awareness and expand your practice with paid ads, you would need some in-depth research and preparation. Going in cold and without proper knowledge can result in a poor return on your investment. This is exactly why many dentists miss this opportunity and opt to go for more traditional practices. When you partner with Vigorant, you can avoid these pitfalls and have a paid advertising strategy that can help expand your web presence, boost your online reputation, and reach more patients in no time. Just book a call with us now or visit our website.

How to Better Market My Business Online Using Business Listings

There are many important aspects of being successful on the web, especially when it comes to digital online marketing techniques and strategies. While SEO as well as social media marketing and general content marketing are all of vital importance, one aspect that sometimes goes overlooked is what is known as online business listings. Many businesses simply assume that this is not important and not necessary. Nothing could be further from the truth. Taking full advantage of online business listings helps a business to secure its place in any highly competitive market. 

 

The Quantity of Listings Should Be A Goal 

As a matter of fact, online business listings are a very cost-effective way of creating a better online presence. While it is true that businesses sometimes do not have the time to target all of the available online business listing opportunities, working with a trusted and reliable digital marketing firm will help to guarantee that these listings are up-to-date and accurate. Not only should accuracy and up-to-date information be a priority, but the quantity of listings should also be a goal. This means making sure that your business appears in all available free and paid listings. 

While it is true that businesses sometimes do not have the time to target all of the available online business listing opportunities, working with a trusted and reliable digital marketing firm will help to guarantee that these listings are up-to-date and accurate.

Working Closely with Your Digital Marketing Professional 

In addition, business listings online must accurately portray a business in terms of its location, ownership and products and services that are offered. A business profile says a lot about a company and the people who work there. Working closely with your digital marketing professional to ensure that a business profile is well implemented can go a long way in achieving better online performance. Another important aspect of getting the most out of business listings online is to properly address all reviews and ratings online. Responding to and addressing all reviews online ensures good interaction with customers and clients. 

 

A Business is Perceived in a Positive Light Online 

Reviews whether negative or positive must be acknowledged when possible. This lets customers as well as potential customers and clients know that you are actively engaged with those interested in your products or services. Reviews go hand-in-hand with social media marketing and help to ensure that your business is perceived in a positive light online. Regardless of the product or service being offered, it cannot be overstressed how important business online listings are for long term success. Talk with your digital marketing expert today to learn more about how to better market your business online using the powerful leverage of business listings. Call Vigorant today. 

Resources: The Power of Content Marketing

The Power of Content Marketing

Most would agree that there are many different ways to market a business online today. However, perhaps one of the most important and essential elements of a good and solid online digital marketing strategy is to leverage the incredible power of content marketing. In short, content marketing is simply the idea of publishing at regular intervals high quality written as well as video and audio content. This should be no ordinary content, but rather should be content that is enriching, educating and enlightening. Make it unique and the search engines will reward you.  

Content marketing is simply the idea of publishing at regular intervals high quality written as well as video and audio content. This should be no ordinary content, but rather should be content that is enriching, educating and enlightening.

Spiders That Index Websites 

The reason that the quality of content is so important is that today’s highly advanced and technologically superior search engines are able to discern, understand and evaluate the quality of content placed on any website. As a matter of fact, the search engines can even detect punctuation and grammatical errors. Search spiders that index websites can even be trained to return more frequently to a website based on how often fresh and relevant content is added. Understanding how the search engines work and how they interact with content is vital to long-term digital online marketing success for your business. 

 

Genuine Educational Value 

Content should never be copied and must always be original. Perhaps the best type of content whether written or in video format is the type that is time sensitive. This simply means that content that relates to current events or news reports can be of the greatest value to a business website. This along with content that offers genuine educational value is one of the best ways to draw the attention of today’s modern search engines. Frequency of postings whether on a blog or in some other section of a website is key to gaining good traction online.  

 

Become an Online Sensation 

In short, when content is frequently updated and refreshed, this tells the search engines that a website is active and engaged with online visitors. Best of all, when this is combined with regular social media interaction, a business can quickly become an online sensation overnight. With so much to offer it is clear to see why content is so absolutely vital and important to long-term online success. To learn more about how to promote your business online through the power of content contact Vigorant today. 

Resources: How to Market a Business Online by Deploying the Right Kind of Website

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