Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
How to Better Market My Business Online Through Effective Email Marketing

Email marketing, as with other types of online digital interaction, plays an important role in overall brand awareness, customer retention and customer acquisition. That is why it is so critical to get email marketing right from the very beginning. As a matter of fact, companies that overlook this important aspect of overall online business development end up falling behind the competition. The good news is that email marketing is a simple strategy that is easy and safe to implement when you work with the right digital marketing firm. As a note of caution, working with a firm with a less than stellar reputation could actually damage a business’s standing and brand. 

Best of all, a fully effective email marketing campaign when used in concert with a well-planned social media marketing campaign can produce dramatic results for businesses small and large alike. 
Safe Email Marketing Practices 

With the advent of email marketing years ago, it became easier and more convenient as well as more cost-effective to attract new clients and customers. As many people know, email marketing sometimes gains a bad name or reputation because of its ability to deliver a message to those who simply do not wish to receive that message. That is why experienced Internet marketing firms use only safe email marketing practices. This keeps your company on good ground and helps to build brand awareness. Best of all, a fully effective email marketing campaign when used in concert with a well-planned social media marketing campaign can produce dramatic results for businesses small and large alike. 

 

Have Carefully Crafted Emails Designed by a Professional Marketing Firm 

A marketing plan that uses email as a delivery system can be excellent for sending offers and deals to clients and customers. This of course assumes that these clients and customers have opted into your email list. In short, a carefully cultivated opt in list can greatly improve interaction with your target audience or community. It allows your business to keep interested parties up-to-date on the latest happenings, sales, discounts and specials that your business offers. As an important note, it is always a good idea to send carefully crafted emails that are designed by a professional marketing firm. These emails should include well-placed graphics and an abundance of rich and informative textual content. 

 

Coupons and Discounts 

Anyone who believes email is out of date and no longer useful is simply missing the boat. Email marketing is a powerful and useful resource that allows businesses to stay connected with customers and clients who have willingly opted in. Keep in mind that there are many ways to entice prospective customers and existing customers to opt into an email list. From offering coupons and discounts to offering free materials such as e-books, there are multiple ways to grow and opt in email marketing list. Marketing using opt in email is a smart way to keep your business thriving. Contact Vigorant for more information on this and other online marketing strategies and techniques. 

 Resources: Pay-Per-Click Advertising & How to Market a Business Online More Successfully

How To Use Email Marketing To Reach New Clients As A Chiropractor

It’s no surprise how the general public is often confused about the services and benefits chiropractors provide. With this, potential clients may feel anxious about what to expect with the practice, making them think twice about scheduling an appointment or even just reaching out. This can lead to chiropractors missing out on new leads. And that’s where email marketing comes in. Email marketing for chiropractic care is one of the most cost-effective marketing strategies today. When done right, not only will it help you get prospective clients, but also retain current patients as you engage with them. 

Consistent email marketing can help them stay in the know about your chiropractic care. This can create a lot of good impact on your brand as you educate them, establish loyalty, and even have increased referrals. 

Why Email Marketing Works for Chiropractors 

Email marketing comes in many forms but one of the most basic ways to utilize it as a chiropractor is through newsletters. You can use this to communicate with your patients and provide them relevant content that will keep them engaged. This can include interesting health information, updates about your practice, special offers, and even holiday greetings to connect better with them. All these are delivered right to their inboxes at a scheduled time. Consistent email marketing can help them stay in the know about your chiropractic care. This can create a lot of good impact on your brand as you educate them, establish loyalty, and even have increased referrals. 

How to do email marketing the right way 

Regularly emailing your patients is a great way to develop rapport and help patients understand and retain relevant health information. By doing this right, it can make them feel more confident about your services and even compliant with your professional recommendations as you ease their worries and fears about the practice. If you want to learn more about this and boost your chiropractic marketing, Vigorant is here to help. Take your email marketing to the next level and engage with your patients better by visiting us or booking an appointment now. 

References: Digital Marketing for Chiropractors

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!