Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
How Do I Manage All The Online Business Listings For My Business?

How to make online business listings more coherent is a common challenge today for businesses large and small alike. While many businesses choose to hire professionals to handle this aspect of their digital presence it is still worth knowing some of the basics when it comes to online business listings. For example, business owners as well as website administrators should get into the habit of using one account for all business listings. This is a great way to stay organized in terms of online business listing management. 

Business owners as well as website administrators should get into the habit of using one account for all business listings. This is a great way to stay organized in terms of online business listing management.

Detailed and Organized 

Having one central corporate account for all profiles that are maintained is usually the best option. In addition, having quick and easy access to all pertinent location information that is related to your business can make life easier. For example, have website addresses, local phone numbers as well as physical addresses and other related information organized in a detailed and easy to access way. This along with having an updated website will ensure that your business listings online are always concise, detailed and organized. When customers and potential clients can find you easily and quickly online bottom-line performance will always benefit. 

 

Check That All Information is Correct Across Multiple Online Channels 

Keep in mind that all business listings should have accurate information that corroborates with information found on your corporate website. Any discrepancies will only confuse customers or clients. Take the time to regularly check that all information is correct across multiple online channels. As a note of caution, keep in mind that Google is always updating business listings. As a matter-of-fact Google will on occasion pull information from a business listing for sometimes what are unknown reasons. This may have to do with search algorithms and the way that they are written. 

 

Business Will Benefit From Properly Managed Online Business Listings 

Whatever the case may be constantly monitoring a website will guarantee that any changes to business listings are detected as they happen. Finally, hiring a dedicated team member to work specifically on business listings is sometimes money well spent. Whether you choose to hire an in-house individual or contract the work out, either way your business will benefit from properly managed online business listings. Contact our team of professionals today to learn more about how to properly manage all of your business listings in a more organized and reliable way. 

Resources: Online Marketing For Remarkably Improved Business Performance

What is a Mobile Friendly Website?

Today with so many different types of digital devices available it can sometimes be confusing. That said often the question arises as to what is a mobile friendly website? The good news is that understanding a mobile friendly website takes little effort. In fact, a mobile website is really nothing more than a website that is able to display equally as well on a large screen as on a small screen such as those found on smart phones. This is really crucial and important because information on a website that displays correctly will allow users to gain full benefit from that website. 

A mobile website is really nothing more than a website that is able to display equally as well on a large screen as on a small screen such as those found on smart phones.

Only About 20% The Size of a Desktop Computer Screen 

Whether it is viewed on a tablet, iPad or iPhone, a mobile friendly website is absolutely essential in today's interactive and highly digital world. Delving a little deeper into the mobile friendly website concept there are a few other aspects that should be considered. For example, a mobile website just like any other website should be expected to load quickly. When a website is slow to load individuals as well as businesses can lose precious traffic to other faster and more efficient websites. In addition, because mobile phones have screens that are approximately only about 20% the size of a desktop computer screen mobile websites must be easy-to-read. 

 

Navigation Must Be Intuitive and Easy To Understand 

Along with being easy-to-read a mobile website must be simply to navigate. In truth, many of the same things that are required of a regular website are equally as important with the mobile website. Keep in mind that menu functionality is often limited by space on a mobile device. That is why it is so critical for web designers and developers to pay particular attention to navigation. Navigation must be intuitive and easy to understand for a mobile website to be successful. When talking about navigation it is also important to note that scrolling actions should be minimal. In other words, those accessing a mobile website should be able to find what they are looking for with a minimum amount of swipes or scrolling. 

 

Mobile Friendly Websites are The Standard and Not The Exception 

Finally, as with regular websites, those designing mobile websites should refrain from using flash whenever possible. Whether you are building a personal website or establishing a solid business presence online, one thing is sure and that is that in today's world mobile friendly websites are the standard and not the exception. Working with an experienced and knowledgeable team of professionals that understand the intricacies associated with mobile websites will ensure that your personal site or brand gains the best possible exposure online. As digital technology advances there will likely be new demands of website designers and developers but for now mobile friendly websites are the order of the day. Contact our team of professionals today to learn more.

Resources: Why Your Website and Online Presence Should Be Frequently Monitored

 

Why Your Website and Online Presence Should Be Frequently Monitored

In order to be more effective and efficient a website should be regularly monitored. This is a key aspect of having a good digital presence and one that should never be ignored. Some of the more obvious reasons for regular website and online presence monitoring includes everything from being able to detect bugs to potential hacking as well as identifying any required patches. By monitoring a website you are also able to make sure that the site is readily available to online users. Routine monitoring ensures that functionality is always normal. 

Keywords and Optimization Strategies 

Security is another major concern when it comes to keeping close tabs on your digital presence. From those seeking unauthorized access to those wishing to modify your precious website, being proactive and in tune with your website can save you headaches and money. In addition, search engine optimization requires the frequent monitoring of a website. Keywords and optimization strategies are constantly changing requiring that you keep a close watch on your website. Checking analytics and maintaining digital marketing fresh and interesting requires constant vigilance. 

 

Search Engine Ranking For a Particular Subject 

Perhaps one of the most essential elements of regular website monitoring is making sure that content is always fresh and relevant. As many people know, search engines reward websites for providing regular and useful content. Keeping a blog updated is one of the best ways to make sure that a website achieves top search engine ranking for a particular subject or keyword. Those operating e-commerce websites should consider this important fact. Personalizing a website as well as any associated social media channels helps to keep customers engaged. 

As many people know, search engines reward websites for providing regular and useful content. Keeping a blog updated is one of the best ways to make sure that a website achieves top search engine ranking for a particular subject or keyword.

Vital To Long-Term Online Digital Success 

Another great reason for constantly monitoring your digital presence is to keep links relevant and functional. Search engines typically penalize a website for having dead links. That is why it is so important to test links and fix any problems associated with those links when they occur in real time. From checking links to testing loading speed and monitoring for potential hackers, there are so many reasons you should stay in tune with your website. It is so vital to long-term online digital success. Working with an experienced and knowledgeable team of digital marketing experts is probably the best way to enjoy premier monitoring at its best. Contact our team of professionals today to learn more. 

Resources: Discover The Hidden Secrets of Search Engine Optimization

Quality Website Design Can Make All The Difference

Today more than ever before it is essential for companies wishing to remain highly competitive to have a website that performs at the highest levels. Whether attempting to brand a company or simply gain top ranking with the search engines, website design that is properly implemented and professionally deployed can make a huge difference in how successful a company ultimately becomes in our modern world. 

 

Aesthetics and Overall Beauty 

When talking about high quality websites remember that there are a number of behind the scenes parameters that must be considered. While the aesthetics and overall beauty of a website are always important, a website must also be SEO friendly. For example, inbound and outbound links must be high quality and should be carefully chosen using the most relevant keywords. 

 

Website Performance 

Highly advanced algorithms used by many of the major search engines are expert at detecting improperly placed or poorly chosen links. This can damage a website’s performance when it comes to overall search engine ranking. Companies wishing to gain the most from search engine optimization or search engine marketing must plan carefully in this regard. Often overlooked yet also highly important is how well a website performs in terms of its loading time.  

 

Visitors Will Stay Engaged 

In other words, right down to the very microsecond, the faster that a website loads the more likely a visitor will be to stay engaged with that website. Sites that are slow to load or that only load partially have been proven to drive away visitors. Online visitors with today’s short attention spans simply will not wait for a website to load and will likely move on to another competitor’s site. Finally, along with a great looking and fast loading website there must also be useful and valuable content available to online visitors.  

In other words, right down to the very microsecond, the faster that a website loads the more likely a visitor will be to stay engaged with that website. Sites that are slow to load or that only load partially have been proven to drive away visitors.
Content is King  

Even the best looking website is of little value if it does not have answers, solutions or information that can enrich the online visitor experience for those looking to learn more about a particular topic or subject. It is a known fact that content is king online. Useful and valuable content is priceless for this very reason. Contact our team of professionals today to learn more about website design that can help propel your company to greater levels of success.

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!