Did you know that there are now over 1.5 billion websites running on the internet? Quite a huge number but in reality, only 10-15% of these are actually regularly updated. Startups and creative entrepreneurs can greatly benefit from this information because while it may seem that the online realm is currently too saturated, there’s actually still more than enough room even for starting businesses to rise to the top. No matter what niche your business is in, you need to not merely exist in the digital space but also have an impressive website design that can attract and retain your audience.
When you’re setting up your website, always remember that it’s going to be the face of your business that people will see. It can make or break your brand likeability.
Why does a website design matter?
A good website design can jumpstart your startup with style. Think of your website as your digital storefront. Would you want it to look unappealing or confusing at first glance? Or would you want it to be sleek and inviting to customers? It is estimated that 1.92 billion people have already purchased something online in 2019. So, when you’re setting up your website, always remember that it’s going to be the face of your business that people will see. It can make or break your brand likeability. But a website can offer you more than just sales or ROI. It can also showcase your expertise and help you create a name in your chosen industry. Plus, it’s a cost-effective marketing technique that can yield many benefits. Now that you know how beneficial website design is to your business, be sure not to miss out on this opportunity and leverage its advantages now.
What does a good website design look like?
A study found that it would only take 2.6 seconds for a person’s eyes to focus on a specific element of a site. This means that as soon as your page loads, the prospective customer can immediately form an opinion based on the thing they saw. A good website design should deliver an amazing visual experience, shows relevant information about your business, include testimonies, and engage your target audience. Doing these can demonstrate what your business can offer which is crucial to your success. With Vigorant, you don’t have to worry about these nitty-gritty details as we can get the job done for you. Just book a call or visit our website and set your marketing path right from the start.
Is there such a thing as digital marketing for chiropractors? When we hear the term "digital marketing" we often think about businesses that are basically online only and that don't have a brick and mortar business. However, even if you don’t feel like it, even doctors or more specifically, chiropractors need to have a good digital marketing strategy in place to get more clients. Social media is a great place to establish yourself as a thought leader in your field.
Start with a responsive website
Your website can make or break your business. Humans today have an attention span of 8 seconds, can you believe that? If your site doesn't load and doesn't show them what they need in that span of time, there is a great chance that they will leave your site and not come back anymore. If you are not familiar with creating your website, there are a lot of firms today that can help you build the best website for your business. What you don't want to do is spend a lot of time (and money) building a website on your own that doesn't work. Contact these firms, they will help you.
Share and influence on social media
Your social media presence is a good way to broaden your reach. Your channels will have people who are already interested in the service you offer. All you have to do next is establish yourself as a thought leader. Start by sharing content that is valuable and useful to your readers. Make it so as you will be the go-to chiropractor that they can approach or set an appointment with if they need it. You need to start by posting consistent content that is valuable to your followers. Not sure how to start? There are teams that you can hire for such services, leave it up to them, they will work magic on your channels.
Your social media presence is a good way to broaden your reach. Your channels will have people who are already interested in the service you offer. All you have to do next is establish yourself as a thought leader.
Dedicated to helping you
There you go, these are just the tip of the iceberg. If you want to really up your game in the digital world, then a proper digital marketing plan is what we suggest. Vigorant is dedicated to helping chiropractors get the most out of their digital marketing efforts. Vigorant is your experienced partner in reaching your business’s fullest potential. Visit us today or set an appointment, we would love to answer all your questions about digital marketing for chiropractors.
If you’ve been in the property management business for a while, you know how important visual content is. Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements. So, why won’t you scale it up and utilize video marketing to tell your story and boost awareness to your business? Now before you ask why written content and images can’t sufficiently boost your brand, let’s take a look at some of the statistics. According to a survey, more than 50% of internet users want to see video content from businesses. This rate is the highest among any type of content. Not only that these can also increase your conversion rates by 86%.
Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements.
How to use video marketing as a property manager
It’s easy to get daunted when thinking about video marketing. But there is actually endless video content to capture your audience’s attention, establish your brand, and nurture your business. What’s more is that, unlike popular belief, you won’t have to shell out a huge amount of money for it to be successful. You don’t need any fancy tools or expensive materials to make short, conversational, and authentic video content that can broaden your reach to relevant internet users including potential residents and owners nearby.
Make your top video marketing strategy now
Getting into video marketing can be confusing at first. But with enough time and enough, you can master this strategy and communicate more in the larger crowd. One thing to always remember is to keep it short and simple. Each platform requires certain tweaks but this is a good rule of thumb and people tend to have a shorter attention span than ever. Vigorant can make all these happen and help you create effective bite-sized, digestible content that can successfully expand your online presence. Book a call or visit our site and start driving new leads in no time.
Gone are the days when marketing your practice as a medical doctor only entails putting an ad in the Yellow Pages. Today, instead of flipping through each page for a directory, people are tapping on their phones and turning to Google to seek medical help. In fact, about 93 million American internet users have searched online for health information.
Another study found that 80% of individuals tend to only look over the first page of Google results when searching for medical doctors. This means that if you want your practice to stand out among thousands of other healthcare practitioners, your site should be at the top of Google’s search results. And the only way to do that is with search engine optimization or SEO.
Local SEO for Medical Doctors
Google and other search engines recognize that people usually want a medical doctor who is nearby their home. With this, they created a subset of SEO called local SEO to cater to these particular localized searches. Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site. This is why you must have a quality SEO strategy.
Since more and more people are turning to search engines to find the best health practitioner, it’s undeniably crucial that you rank in the results in order to reach your prospective patients and invite more traffic to your site.
Ranking Factors for Medical Doctors Local SEO
When a potential client looks for a practitioner, Google and other search engines utilize different factors to determine who should appear first on the search results. This includes the quality of your Google My Business (GMB) profile, your ratings, and reviews, as well as your business classification. Of course, the proximity of your location to the searcher will also be taken into account on top of your hours of operation and authority of associated website(s). But having a good SEO strategy doesn’t end there.
Start Your Medical Doctor SEO Now
Intensively learning about the SEO process can be time-consuming and draining yet it’s now an essential part of any business. The good news is Vigorant can do all these and find the best course of action for you. We are more than happy to help you with our expertise and create a results-driven strategy that will bring more website traffic and new patients. Improve your online visibility now and don’t hesitate to book a call with us or visit our website to learn more.
Vigorant is all about providing world-class digital marketing services and creating long-term business partnerships. We provide advanced and top of the line digital marketing strategies to help businesses in reaching remarkable results. Our team of experts tailor a road map of digital marketing techniques crafted for every single business to make them thrive online.