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What Is Google Ads? How Does Google Ads Work?
The Campaign, Ad Group, and Other Google Ad Terms

You must be familiar with Google Ads and its workings. This section will explore a couple of terms associated with Google Ads for your broader understanding. Google Ads not only controls the cost but also manages your campaigns. Moreover, it adequately targets your audience and measures your success rate. Google Ads have become popular in today’s digitized world, and several businesses are launching their products or services via these Google Ads. The Google Ad terms can be daunting for people, especially if they are new to this field. A brief description of the following 7 Google Ad terms will indeed facilitate you.


People use Campaigns to organize the products or services that companies offer. Campaign in Google Ads means a set of ad groups that share a common budget, location target, and other related things. They operate under a pay-per-click (PPC) model where the marketers set a specific keyword for the audience. There can be different campaign types; for instance:

  • Display network only.

  • Search network only.

  • A combination of both.

The following are the campaign steps:

  • First, select a goal to make a successful campaign. Target your goals with the most appropriate strategy.

  • Then choose a campaign type, i.e., search campaign, display campaign, shopping, video, apps, local, smart, or discovery.

  • Now you need to select the results that you expect from your campaign. These could be in various ways, such as website visits, phone calls, app downloads. During this step, you also need to select the campaign settings as per your requirement. It includes locations, networks, campaign URL, start/end dates, language (s), budget, bidding strategy, and add extensions (image, call, callout, and site link extensions).

  • Then, set up your ad groups. Please give it a name. Input the relevant keywords.

  • Finally, create ads and then review.

  • Additionally, create a draft and do a few experimental campaigns to test several circumstances or settings to see which ones provide the best results.

Ad Groups

An ad group contains ads (one or more) that share a common subject. As the name suggests, an ad group is a group of advertisements that use specific keywords to target the audience. Campaigns are made of one or more ad groups. The ad groups help to organize the ads as per a common theme.

Google Ads not only controls the cost but also manages your campaigns. Moreover, it adequately targets your audience and measures your success rate.

Keywords refer to phrases or words used to describe the products and services in which people are interested. Whenever they search for a specific product or service on Google search, your ad appears, and it links people to buy your product or services. Types of keywords include broad match, exact match, and phrase match.

  • Broad Match: The broad match keyword helps to target a large group of customers and is good to consider, especially if you want to sell a wide range of products. This keyword option allows you to show up your ad whenever someone searches for the keyword you incorporated in your ad. It also shows variations of the exact keyword and all other relevant topics. These keywords help to match the user’s searches with your ad closely. Therefore, it can easily target a large set of customers.

  • Exact Match: The exact match type displays your ad only when the user searches for your keyword or its close variants. The close variants could be misspellings, abbreviations, singular/ plural forms, stemming, reordered words, accents, addition/ removal of the operative words, phrases, synonyms, same search intent, etc.

  • Phrase Match: Phrase match is a flexible type of keyword that can help you reach more customers than the exact match. Whenever a user searches the keyword in the same order, you incorporate your ad, and your ad will be displayed. For instance, your keyword is “black shirts,” When the user searches queries like shirts in black or black t-shirts, your ad will be displayed.

Ad Rank

Two factors are essential to determine the ad rank, i.e., a quality score and the bid amount. The ad rank refers to a value that specifies the ad’s position on Google. The better the ad rank, the better is the ad’s functioning. Google defines Ad rank as the ad’s order shown on the search engine results page. It determines whether your ad has the potential to appear on the top Google pages or not.

Ad Extensions

The ad extensions help to place extra information about businesses that showcase under their ads. It includes pieces of information such as phone number, local address, another business website.

Bid Strategy

The bid strategy refers to the techniques by which you set your bids or the bid type so that viewers can interact with your ad. The active bid strategy helps to optimize your offers for better performance.

Top and Side Ad

The top ad mostly appears above the organic search results, and the ad appears in a shaded box. At the same time, the side ad shows on the upper right-hand side of the search engine results page (SERP).

Final Words

These Google Ads will help you talk like a pro and are essential to consider when launching your ads on Google. Hurry up; sign up on Google Ads and attain a good quality score of your advertisements to gain a competitive advantage over other brands. Happy launching to you.


How Can Your Startup Benefit From Paid Ads?

What Is Google Ads? How Does Google Ads Work?
How Google Ads Works?

You must be familiar with the ever-popular Google Ads. This article will share how Google Ads works, KeyWords, and which options are available to bid on the keywords. Google Ads is an affordable platform for digital marketing which helps brands in online advertisement and businesses by generating a better ROI (Return on Investment). It also helps to target potential customers if managed correctly. Even for small business owners, Google Ads have numerous benefits. Besides improving the digital marketing needs of small businesses, they see transparent and efficient results of campaigns in the least possible time. It is also an excellent source of getting high-quality traffic, which eventually leads to more business sales. Though it takes time to master Google Ads, it can also be kind of fun once you’ve reached the mastery level. Let’s discuss the workings of Google Ads and its operation in a bit more detail.

Google Ads Operation Under PPC

Google Ads works under a pay-per-click model (PPC). PPC is an internet model that advertisers use, and it is associated with paying a fee every time the audience clicks their ad. With this operation, the marketers set a keyword on Google and make bids on it. This method helps to compete with the rivals of a particular business by targeting a specific keyword. For making bids on the keywords, three options are usually available for the marketers. These are listed below:

  • Cost-per-click (CPC): The cost-per-click (CPC) is a method in which you pay whenever a user or client clicks on the ad that you have advertised.

  • Cost-per-mile (CPM): CPM, known as cost-per-mile, is an average cost of 1000 ad impressions

  • Cost-per-engagement (CPE): Cost-per-engagement (CPE) refers to a method you pay whenever the user performs any specific action like signing up for an account or watching a video of your advertisement, etc.

Google Ads works under a pay-per-click model (PPC). PPC is an internet model that advertisers use, and it is associated with paying a fee every time the audience clicks their ad.

Once this process is completed, Google assesses your ad and determines a quality score. The quality score estimates the worth of your ads, targeted keywords, and landing pages. The better the quality score, the lower is the price that you pay for your ads. This score ranges from 1 to 10. If you get a ten score, it means the quality of your ads is simply the best. You are ranked higher whenever this score is near 10. Your ad rank is a combination of two things, i.e., the quality score and your bid amount. If it is ranked well, you’ll get your rank seen in top Google search result pages. To be more influential to the customers, Google Ads has a lot to offer you. If you manage to get a quality score and better ad rank, you can have better ROI and achieve your goal congruence. According to many business experts, an ROI of around 7% or more is considered good. Achieving this rate will help you tackle the competition in a better way.

The Google Ads Auction

Google Ads also operates with the help of an auction system. This auction system is related to the keyword search made by the user. For this purpose, as mentioned earlier, you need to invest your time in getting a better-quality score and attaining the appropriate bid amount. A good quality score is somewhat challenging to achieve, but you can improve it if you know the factors that affect it. The factors affecting the quality score are listed below:

  • Keyword relevance to your ad.

  • Ad’s relevance to the search query.

  • Ad’s relevance to its landing pages.

  • The history account performance.

  • The click-through rate (CTR) of the ad and its respective group.

If you cannot achieve a high-quality score; then, do not forget to invest your time in the factors written above. Doing so will help you focus on the shortcomings that might be undermining the quality of your ad. Better-quality score will lead to the excellent functioning of your ad, and you’ll need to pay less for it. Moreover, your ad will gain a competitive advantage, and the landing page will become more relevant to the keyword searches. Ultimately, it will be helpful to achieve many business profits.

Benefits of High-Quality Score

The benefits of high-quality scores are numerous. For instance:

  • Higher exposure of your ad to the audience.

  • Lower pay-per-click costs.

  • Better ROI (Return on Investment).

  • No need to raise your bids.

Bottom Line

Google offers a variety of campaign types that businesses can utilize. Each campaign type has a unique working operation; however, all the types follow the same general working pattern to promote businesses. If you manage to get a strong ROI on Google Ads; then, you’ll have more in-market prospects for your brand, and it will grow your business with less time. If you haven’t signed up on the Google Ads platform till now, it is high time to do so. Happy account making and turning in more sales for your brand.


What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
What is Google Ads?

Are you an advertiser and want to quickly earn the audience attention that takes place on Google daily? If the answer is yes, then there is no better platform than signing up for Google ads. Yes, you have read that right. The global digital age has evolved to a larger extent, and the Google ads platform has extensively driven this transformation. Do you want to know more about Google ads? Then, this article will surely enlighten you about what google ads are and reflect on the types of Google ads. So, let's get started.

Google Ads and its Importance

Many people think that the top searches on google are just because of Search Engine Optimization (SEO). This assumption is partially true that it might be because of the Google Ads campaign for which most of the companies pay. In Google Ads, the company pays to get their ads displayed on google searches and maps and reach their targeted audience.

Google Ads, formerly known as Google AdWords, is a program for businesses and a Google advertising solution. Companies who want to advertise their products and services sign up on Google Ads to reach their audience. By doing so, they have a broader search network that ultimately is good for their business.

The global digital age has evolved to a larger extent, and the Google ads platform has extensively driven this transformation.

Google Ads facilitate people worldwide to use two big platforms for advertising, i.e., Google and YouTube. Besides increasing profits and generating new revenues, the Google Ads platform helps businesses compete with their rivals. In doing so, it allows them to reach their competitive advantage and impact their audience's minds. So, why not use Google Ads to have more business sales and strive for healthy competition?

Types of Google Ads

Multiple types of Google Ads help companies to advertise their products and services uniquely. If you are new to this field, the following information will be of great use to you. So, let's begin with a few types of Google Ads and determine which type of Google Ad is right for your business.

Standard Text Ads

Standard Text Ads use keywords when people search on Google. These ads have a strict character limit, and you cannot get much creative in displaying the information about your brand. However, many companies still use it, and it adequately links up to your various website pages. These types of ads provide an opportunity to create three headlines along with two descriptions with extensions. These extensions allow you to display your brand's phone number and other details for the client's facilitation. Isn't it an excellent way to reach out to your audience?

Responsive Search Ads

Responsive Search Ads are like standard text ads, but they have an additional advantage. They offer more opportunities to have a good reach and allow advertisers to create many descriptions and headlines. Moreover, they also help advertisers with A/B testing where they do not need to create separate ads. When people search on Google, they will try different combinations of the descriptions you provided and link potential customers with your brand. So, why not go for it?

Image Ads

The image ads create an everlasting impact on the clients with the help of displaying interactive graphics. Good images are highly essential for brand awareness campaigns to promote visual satisfaction. It significantly reaches out to potential clients, and their impact is prominent on the audience's minds. Advertisers who have better image quality click with clients instantly, and it operates on a cost per click.

Video Ads

The video ads have a better functioning ROI (Return on Investment), and it highly inspires people to go for your brand. Various research studies claim that video ads are more influential than other advertisements as they affect peoples' purchasing behavior to a great extent. Companies that have reasonable budgets must invest in video ads to grow their audience and sales. According to an estimation, around 500 million hours of video content is watched on YouTube alone in a single day. So, it is a vast platform that you shouldn't ignore to advertise your brand.

Product Shopping Ads

The product shopping ads are another form of Google Ads that merchants, and business owners frequently use. These ads link your store with the product when you choose to advertise on the Google platform. Ads of this category provide a product image with its description, price, and title to facilitate the users. This information is usually extracted automatically from your Google merchant center account via the product that you feed. Isn't it a wise idea to use these ads to increase your profits?

Final Thoughts

In the digitized world of today, every business needs to have a strong presence on Google. Doing so will help companies to reach out to their clients that range from local to international. Using Google Ads will help you gain your online business goals and help you to advertise your brand in the eyes of the customers adequately.

Resources: SEO Makes Even Paid Ads Cheaper and More Efficient

Why You Should Utilize Paid Advertisements In A Law Firm

Take your law firm business out of the shadows of online anonymity now and boost your digital presence with paid advertisements.  Many modern businesses are now incorporating different digital marketing tools to their advantage. So, if you want to join the online marketing train, you should understand how ad campaigns work. In the United States alone, a survey says that one out of three people will seek legal advice throughout their life. Moreover, three out of four individuals will use the internet to look for lawyers. This makes your online presence critical in finding new clients. And what better way to do that than utilize paid ads. 

Keywords and phrases are the cornerstones of a great paid ad strategy. Knowing what your target audience usually looks for when finding legal counsel can make your site instantaneously appear on top of the search results 

How to use paid ads for your law firm business 

Paid advertisements, when done right, can catapult your law firm business to the front row of your industry. But you have to take note that it should be done with careful planning as to not waste your resources. Keywords and phrases are the cornerstones of a great paid ad strategy. Knowing what your target audience usually looks for when finding legal counsel can make your site instantaneously appear on top of the search results. This means that even when your site is still new, your ads can immediately get you qualified traffic and boost your revenue. 


Start your law firm paid ads now 

Now that you understand the importance of paid advertisements on your law firm business and how you can use it to maximize their potential, it’s time to start your campaign. Digital marketing for lawyers is getting more and more competitive as time goes by. To ensure your slot on the top and stand out among your competitors, Vigorant is your best bet. Our team of professionals can help you create and monitor high-converting ads that will give your law firm the result you deserve. The only thing you have to do is to visit us or book a call now, and we can start leveling up your law firm marketing. 

Resources: How To Use Video Marketing In a Law Firm

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