Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
What Is Google Ads? How Does Google Ads Work?
How to Manage Google Ads Budget?

For every Google Ad campaign type, a budget has to be set either on a per-day basis or by choosing a shared budget. This might seem an arduous task, especially initially, but it can be a hassle-free thing if managed correctly. The following section aims to shed light on the importance of managing the Google Ads budget.

Why Is It Necessary to Manage Your Budget for Google Ads?

Advertising agencies strive to earn the trust of their clients. The clients build trust with them through PPC (pay-per-click) through their most important resource, i.e., money. If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.

However, budget management challenges usually arise when the campaigns are segmented. Therefore, an effort must be made to ensure that no overspending occurs so that the client’s trust is unharmed.

6 Best Ways to Manage Google Ads Budget

1. Take a data-driven approach. 

There are a lot of benefits of taking a data-driven approach. For instance, it helps in making effective business decisions that are client-centered. Second, it is an excellent way to extract patterns from the statistic data to improve future consequences. Third, a data-driven approach is mainly focused on facts and interpretations rather than on intuition. So, it is an excellent strategic direction that helps for sound business planning to target the specific population.  

The data-driven approach is one of the best ways to manage Google ads budget. Calculate the ROI (Return on Investment) and CPC (cost-per-click) of the targeted keywords; this will help you estimate how much you need to allocate monthly for every campaign.  

2. Set your goals and come up with the finest strategies.

For effective budget management, it is better to set your goals beforehand. This will help you adopt the finest strategies to achieve those goals and make the most out of your budget. The Budget management feature in ‘Google search ads 360’ is one of the easiest ways to plan a budget for Google ads. It also helps to predict the outcomes of campaign budgets along with performance levels. Moreover, it will also provide recommendations for better results.   

3. Try Smart Campaigns, especially if you are a beginner.

The smart campaigns help to ensure successful business promotion on Google. It is mainly recommended for small businesses to flourish within a shorter time. These campaigns also help to set a monthly budget. Later, Google automatically adjusts the ad bids to derive better results. Once you become a seasoned advertiser, you should further explore the advanced bidding strategies; i.e., cost per mille (CPM) and cost per acquisition (CPA).

4. It is best to connect Google Ads with the analytics account.

The Google Ads do provide information about the number of times the ad is being shown on the search results by clicking. However, it does not give any insight into conversions on a business website. These conversions can be in the form of submissions, calls, or purchases. For tracking these conversions, the Google Analytics tool can be of great help. Google Analytics is an essential tool for reviewing the relevancy of landing pages and the associated keywords on a daily basis. It is also a great source of raising the quality score of ads. High-quality scores help lower the average cost-per-click (CPC) of ads, allowing you to derive better results within the same budget.

If the PPC budget is not appropriately managed and overspent, it severely disrupts the client’s trust.
5. Stick to the chosen budget for a few months.

Another important tip for effectively managing the Google ads budget is to choose a specific budget for some time and stick to it. Analyze your ad’s performance for the first few months within the same budget before evaluating the results. The daily cost may be more on some days than on other days. Similarly, it can also depend on the amount of traffic which might be slow on some days. Therefore, do extensive planning before setting up your budget and stick with it; have some patience and then adjust the budget plan accordingly.

6. Target specific locations for effective results.

If you own a local shop, it is good to target the locals rather than advertise your brand to the whole country. This will help you to spend the budget most effectively. It is best to optimize the ad budget in refining the campaigns to target the specific population and keep an eye on the data set. Also, create specialized campaigns based on the different pages of your website and set the budget for each campaign accordingly.

Final Thoughts

Regardless of how small or big your advertising budget is, monitoring and evaluating the Google ads with consistency is crucial. Set your business goals as a first step, and then plan your budget around them. It would be best to use additional Google tools that make it easier to manage your ads and budget. This will help to set the budget adequately 

Happy Managing your Google Ads budget!

Resources:

What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
Types of Google Ads Campaigns

Google Ads Campaigns operate on the PPC (pay-per-click) model. Marketing campaigns are one of the best ways to reach out to customers and get lead generation for brands. It is a game-changing move that can quickly become something so big that one can never imagine. This article is about the types of Google Ads Campaigns along with their benefits for marketers. There are four types of campaigns that Google currently offers. These four types are explained below.

Campaign Types in Google Ads

Campaigns in Google Ads help to organize the product or services that a company offers into separate categories. It is a way of marketing in which bids are made by targeting a specific keyword. The campaign ads have many benefits. For instance:

  • The Google Ads campaigns increase brand awareness in the eyes of the customers.

  • These campaigns attract more people towards a specific business, and the business only must pay when people click on their ads.

  • The ad’s effectiveness can be reviewed and checked frequently on one’s dashboard.

  • Google-generated performance insights allow you to monitor your ad’s efficiency, which further helps to improve its functionality.

1. Google Search Ads

The Google Search Ads are a great way to impact the minds of the buyers, primarily if the right keywords are used concerning the buyer’s intent. A brand’s visibility can be increased by investing more while bidding for keywords in this campaign type. The following tips are beneficial if considered to increase more sales from this campaign type:

  • Write a compelling ad copy by focusing on the text or write-up as these ads are without any visuals, so the only effective source is the text.

  • Use specific information rather than going into generic details.

  • It is good to bid on the branded terms to appear more visible to the audience. Also, do not forget to target your competitor’s branded terms for gaining customers’ trust.

2. Display Ads

The Display Ads Campaign has great potential in creating excellent brand awareness. These ads are image-based and appear whenever the customers are browsing their favorite websites. They can also appear when people are signed in on their Gmail account while using apps of their choice. These ads help introduce your brand and can readily impact people looking for a particular product but haven’t made a search yet. A few tips to generate more sales via display ads are:

  • Google recommends using responsive display ads for its adequate placement on various forums that the customers are fond of using.

  • Do not mix new users with the ones who already know about your brand. It’s good to introduce your brand to new users but take special care of those who have already visited your website. For remarketing about your brand, give a clearer message to the audience.

3. Video Ads

This campaign type is best used for launching a product or service in front of a relevant audience. The video ads are placed both in the search results as well as on YouTube. These ads provide the best opportunity to launch ads as many people prefer to use YouTube to watch videos. Based on what they watch on YouTube, you can target potential customers with ease. It is recommended to use video ads with a combination of display advertising. The best practices for video ad campaigns are:

  • Specify your target audience for better results. It is good to create separate video ads by targeting specific keywords, demographics, or topics.

  • A short ad is better than a longer one. Remember that people’s attention span for watching the video ads is seconds; therefore, make a short ad.

  • Use a direct form of communication with your audience to create a powerful ad. Also, encourage them to share your brand’s ad with their loved ones.

4. Shopping Ads

The shopping ads display information about the product along with the product’s image. These ads significantly trigger customers’ purchasing behavior even before they visit the official store of a brand. The shopping ads are best for boosting more traffic to e-commerce stores and eventually boosting their sales. A few tips to enhance the efficiency of shopping ads are below:

  • The product details must be keyword-rich with honest and precise product descriptions.

  • It is always better to double-check the product details to avoid any ambiguity.

  • High-quality pictures with clear backgrounds are one of the great ways to enhance sales.

Google Ads Campaigns operate on the PPC (pay-per-click) model. Marketing campaigns are one of the best ways to reach out to customers and get lead generation for brands.
5. App Ads

The app ads help to create app promotion ads on YouTube, Google Search Network, Google Play, the Display Network, and other apps.

6. Smart Ads

The smart ads create image ads by incorporating text and are shown across the web including Google and Google maps. You can take a lot of benefits from these ads specifically concerning minimal hands-on ads management.

7. Local Ads

The local ads link the client’s store visit to the local business location. These ads are shown on the Google search network including the maps and have been mainly designed for businesses having many locations.

8. Discovery Ads

The discovery ads help to create personalized and visually rich ads for brands’ promotion. These are displayed on Gmail, YouTube, Google Discover feed, and more.

Final Thoughts

Choosing the right campaign type is key to a brand’s success. It also depends on the brand’s strategy, marketing goals, and the time one can invest. One of the easiest ways to automate campaigns is by selecting smart campaigns. It is an effective way of increasing sales with advanced optimization that adequately targets potential customers. Happy selecting campaigns for your business’ advertisement!

References:

What is Google Ads?

What Is Google Ads? How Does Google Ads Work?
The Campaign, Ad Group, and Other Google Ad Terms

You must be familiar with Google Ads and its workings. This section will explore a couple of terms associated with Google Ads for your broader understanding. Google Ads not only controls the cost but also manages your campaigns. Moreover, it adequately targets your audience and measures your success rate. Google Ads have become popular in today’s digitized world, and several businesses are launching their products or services via these Google Ads. The Google Ad terms can be daunting for people, especially if they are new to this field. A brief description of the following 7 Google Ad terms will indeed facilitate you.

Campaign

People use Campaigns to organize the products or services that companies offer. Campaign in Google Ads means a set of ad groups that share a common budget, location target, and other related things. They operate under a pay-per-click (PPC) model where the marketers set a specific keyword for the audience. There can be different campaign types; for instance:

  • Display network only.

  • Search network only.

  • A combination of both.

The following are the campaign steps:

  • First, select a goal to make a successful campaign. Target your goals with the most appropriate strategy.

  • Then choose a campaign type, i.e., search campaign, display campaign, shopping, video, apps, local, smart, or discovery.

  • Now you need to select the results that you expect from your campaign. These could be in various ways, such as website visits, phone calls, app downloads. During this step, you also need to select the campaign settings as per your requirement. It includes locations, networks, campaign URL, start/end dates, language (s), budget, bidding strategy, and add extensions (image, call, callout, and site link extensions).

  • Then, set up your ad groups. Please give it a name. Input the relevant keywords.

  • Finally, create ads and then review.

  • Additionally, create a draft and do a few experimental campaigns to test several circumstances or settings to see which ones provide the best results.

Ad Groups

An ad group contains ads (one or more) that share a common subject. As the name suggests, an ad group is a group of advertisements that use specific keywords to target the audience. Campaigns are made of one or more ad groups. The ad groups help to organize the ads as per a common theme.

Google Ads not only controls the cost but also manages your campaigns. Moreover, it adequately targets your audience and measures your success rate.
Keywords

Keywords refer to phrases or words used to describe the products and services in which people are interested. Whenever they search for a specific product or service on Google search, your ad appears, and it links people to buy your product or services. Types of keywords include broad match, exact match, and phrase match.

  • Broad Match: The broad match keyword helps to target a large group of customers and is good to consider, especially if you want to sell a wide range of products. This keyword option allows you to show up your ad whenever someone searches for the keyword you incorporated in your ad. It also shows variations of the exact keyword and all other relevant topics. These keywords help to match the user’s searches with your ad closely. Therefore, it can easily target a large set of customers.

  • Exact Match: The exact match type displays your ad only when the user searches for your keyword or its close variants. The close variants could be misspellings, abbreviations, singular/ plural forms, stemming, reordered words, accents, addition/ removal of the operative words, phrases, synonyms, same search intent, etc.

  • Phrase Match: Phrase match is a flexible type of keyword that can help you reach more customers than the exact match. Whenever a user searches the keyword in the same order, you incorporate your ad, and your ad will be displayed. For instance, your keyword is “black shirts,” When the user searches queries like shirts in black or black t-shirts, your ad will be displayed.

Ad Rank

Two factors are essential to determine the ad rank, i.e., a quality score and the bid amount. The ad rank refers to a value that specifies the ad’s position on Google. The better the ad rank, the better is the ad’s functioning. Google defines Ad rank as the ad’s order shown on the search engine results page. It determines whether your ad has the potential to appear on the top Google pages or not.

Ad Extensions

The ad extensions help to place extra information about businesses that showcase under their ads. It includes pieces of information such as phone number, local address, another business website.

Bid Strategy

The bid strategy refers to the techniques by which you set your bids or the bid type so that viewers can interact with your ad. The active bid strategy helps to optimize your offers for better performance.

Top and Side Ad

The top ad mostly appears above the organic search results, and the ad appears in a shaded box. At the same time, the side ad shows on the upper right-hand side of the search engine results page (SERP).

Final Words

These Google Ads will help you talk like a pro and are essential to consider when launching your ads on Google. Hurry up; sign up on Google Ads and attain a good quality score of your advertisements to gain a competitive advantage over other brands. Happy launching to you.

References:

How Can Your Startup Benefit From Paid Ads?

What Is Google Ads? How Does Google Ads Work?
How Google Ads Works?

You must be familiar with the ever-popular Google Ads. This article will share how Google Ads works, KeyWords, and which options are available to bid on the keywords. Google Ads is an affordable platform for digital marketing which helps brands in online advertisement and businesses by generating a better ROI (Return on Investment). It also helps to target potential customers if managed correctly. Even for small business owners, Google Ads have numerous benefits. Besides improving the digital marketing needs of small businesses, they see transparent and efficient results of campaigns in the least possible time. It is also an excellent source of getting high-quality traffic, which eventually leads to more business sales. Though it takes time to master Google Ads, it can also be kind of fun once you’ve reached the mastery level. Let’s discuss the workings of Google Ads and its operation in a bit more detail.

Google Ads Operation Under PPC

Google Ads works under a pay-per-click model (PPC). PPC is an internet model that advertisers use, and it is associated with paying a fee every time the audience clicks their ad. With this operation, the marketers set a keyword on Google and make bids on it. This method helps to compete with the rivals of a particular business by targeting a specific keyword. For making bids on the keywords, three options are usually available for the marketers. These are listed below:

  • Cost-per-click (CPC): The cost-per-click (CPC) is a method in which you pay whenever a user or client clicks on the ad that you have advertised.

  • Cost-per-mile (CPM): CPM, known as cost-per-mile, is an average cost of 1000 ad impressions

  • Cost-per-engagement (CPE): Cost-per-engagement (CPE) refers to a method you pay whenever the user performs any specific action like signing up for an account or watching a video of your advertisement, etc.

Google Ads works under a pay-per-click model (PPC). PPC is an internet model that advertisers use, and it is associated with paying a fee every time the audience clicks their ad.

Once this process is completed, Google assesses your ad and determines a quality score. The quality score estimates the worth of your ads, targeted keywords, and landing pages. The better the quality score, the lower is the price that you pay for your ads. This score ranges from 1 to 10. If you get a ten score, it means the quality of your ads is simply the best. You are ranked higher whenever this score is near 10. Your ad rank is a combination of two things, i.e., the quality score and your bid amount. If it is ranked well, you’ll get your rank seen in top Google search result pages. To be more influential to the customers, Google Ads has a lot to offer you. If you manage to get a quality score and better ad rank, you can have better ROI and achieve your goal congruence. According to many business experts, an ROI of around 7% or more is considered good. Achieving this rate will help you tackle the competition in a better way.

The Google Ads Auction

Google Ads also operates with the help of an auction system. This auction system is related to the keyword search made by the user. For this purpose, as mentioned earlier, you need to invest your time in getting a better-quality score and attaining the appropriate bid amount. A good quality score is somewhat challenging to achieve, but you can improve it if you know the factors that affect it. The factors affecting the quality score are listed below:

  • Keyword relevance to your ad.

  • Ad’s relevance to the search query.

  • Ad’s relevance to its landing pages.

  • The history account performance.

  • The click-through rate (CTR) of the ad and its respective group.

If you cannot achieve a high-quality score; then, do not forget to invest your time in the factors written above. Doing so will help you focus on the shortcomings that might be undermining the quality of your ad. Better-quality score will lead to the excellent functioning of your ad, and you’ll need to pay less for it. Moreover, your ad will gain a competitive advantage, and the landing page will become more relevant to the keyword searches. Ultimately, it will be helpful to achieve many business profits.

Benefits of High-Quality Score

The benefits of high-quality scores are numerous. For instance:

  • Higher exposure of your ad to the audience.

  • Lower pay-per-click costs.

  • Better ROI (Return on Investment).

  • No need to raise your bids.

Bottom Line

Google offers a variety of campaign types that businesses can utilize. Each campaign type has a unique working operation; however, all the types follow the same general working pattern to promote businesses. If you manage to get a strong ROI on Google Ads; then, you’ll have more in-market prospects for your brand, and it will grow your business with less time. If you haven’t signed up on the Google Ads platform till now, it is high time to do so. Happy account making and turning in more sales for your brand.

References:

What is Google Ads?

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!