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Technology has risen to a great extent in every nook and corner of the world, and so is the digital presence. The digital marketing strategies have helped many companies to elevate their online presence, brand image, customer loyalty, and ultimately the sales. However, social media marketing is gaining more prominence than other digital marketing techniques. The main reason is that digital consumers are fonder of using social media platforms than other digital marketing forums. As a result, millions of people can be targeted within no time due to its rising popularity.
Here, we will discuss the pros and cons of social media marketing and other digital marketing techniques for your enlightenment. So that you can do what works for you as per individual needs and requirements, let's have a closer look into the following details.
Social Media Marketing has numerous benefits for businesses, especially those who want to promote their brand. Some of the top benefits include:
Measure Success Rate With Analytics.
Social Media Marketing helps you measure success rate with analytics. It does this better than other digital marketing platforms and allows you to track the performance of every campaign efficiently.
Offers A High Conversion Rate.
SMM increases the online visibility of your brand. With this increased visibility, you have more opportunities for conversion. With a humanization factor, SMM helps give you a more favorable impression of your brand or business in the customer's eyes.
Increase Trustworthiness And Recognition.
Regular posting on social media with organic content allows companies to interact with their customers regularly. This, in turn, helps build your brand's recognition and gain customers' trust.
Helps In Creating Organic Content.
Organic content refers to the free content which marketers use with their customers. Social Media allows you to interact with your customers in a novel way, blog posts, sharing stories, video content, memes, or photos. The ability to post this organic content for free readily develops your brand recognition with your potential audience.
Offers Direct Connection With Customers.
Social Media Marketing helps build brand loyalty, especially when communicated well. When you master how to communicate with your customers, you can connect with them and feel enchanted. A study shows that around 90% of the customers are more prone to buy from brands they follow on social media.
Though Social Media Marketing has ample benefits, it has some cons, especially in today's digitalized world. For instance:
It Is Time-Consuming.
SMM is time-consuming, and to achieve a customer's loyalty towards your brand; you need to stay active for most of the day. A study confirmed that up to 64% of Social Media Marketing spend at least 6 hours on social media platforms to gain customers' interest. Moreover, the new businesses find it quite challenging to achieve customers' interest even while spending their whole day on social media.
You Need To Be Active.
Along with time issues, you also need to stay active or engaged every time. You also need to monitor your marketing effort alongside. Another is that you need to be updated so that you do not fall behind your competitors. It would help if you also had qualified personnel to manage your account. Otherwise, you need to train them or train yourself to make a difference.
Negative Comments Can Distract Loyal Customers.
Being active in Social Media means exposing yourself or your brand to everyone. And in doing so, you might come across substantial negative feedback or anyone who wants to degrade you in front of people for no reason. You need to be open-minded if you choose social media for digital marketing, as everyone can see the comments you receive. You'll be having little to no control in minimizing the effects.
Limited To Social Media Platforms Only.
When you do social media marketing, you get restricted to the social media platforms only. Unlike SEO or SEM, which are more flexible, social media marketing can only be done via social media platforms. Moreover, the different social media platforms require different strategies to prosper. In doing so, you may waste much time or money without any success guarantee. But if you know how to gain your competitive advantage over other brands, this can be fixed, and you can gain ample benefits in return.
Blogs, email marketing, internet advertising, web content, videos, search engine optimization, affiliate advertising, mobile marketing, pay-per-click, etc., are all digital marketing tactics to reach your targeted audience.
Like social media marketing, these digital marketing techniques have their respective pros and cons. For instance:
The digital marketing techniques have numerous offline and online channels to advertise brands, for instance, email marketing, SEO, SEM, digital billboards, radio, SMS, etc. Rather than only focusing on online advertising platforms, unlike SMM, the other forms of digital marketing give users a variety of online and offline marketing forums to advertise their brands.
The results of your customer reach can be tracked with ease. However, you need to master the metrics to gain valuable insights.
Digital marketing also offers personalization and is specifically beneficial when your customer database is linked with the website. Whenever someone buys from your site, you can update the customer profile as per his website visits and buying records, and you can market your brand efficiently afterward.
Digital marketing is a cost-effective way to target a potential audience. However, it also demands a well-targeted digital marketing campaign to gain the best results.
Intensive Skills Are Required.
The tools, trends, and platforms of digital marketing are constantly changing. Therefore, you need to train your staff correctly with updated knowledge and tactics. Intensive skills are required to be successful on digital marketing platforms.
There Is High Competition.
Though digital marketing allows you to reach out to people globally, it also brings you up against the global competition. So, it would help if you made a difference by standing against all odds to grab the users’ attention.
Security And Privacy Issues Also Exist.
You need to be cautious with the data protection and privacy rules. Several digital marketers are using the customer data, and there is legal consideration alongside which needs to be dealt with care.
It Can Lead To Content Or Email Overload.
Email marketing, a form of digital marketing, mostly irritates users. They are more likely to delete the promotional emails because of an overload, and all your effort can get wasted.
Social Media vs Other Forms of Digital Marketing (Which One Is Better?)
Social media marketing is a part of digital marketing but offers a great connection with people. Though both have their relevant advantages and disadvantages, many people use social media nowadays. Therefore, SMM must be the central part of your marketing process. But also, you shouldn’t ignore other digital marketing platforms for better results.
There is no doubt that all digital marketing techniques help in brand development, have precise targeting and reach, increase customer loyalty and engagement, generate consistent leads, are cost-effective, and much more. However, social media marketing helps you to gain valuable insights from the customers’ perspectives and has become the most influential virtual space for both customers and digital marketers. Whether it is social media marketing or other digital marketing techniques, both can benefit your company. Whichever you choose, make sure it aligns well with your company’s goals and strategy.
Social Media Marketing uses social networks as channels for reaching out to the targeted audience. The social media channels provide ample opportunities to engage with multiple people and generate more leads for your brand. However, a pro tip in this regard is to prefer quality over quantity. This means that it is better to choose two or three channels and post unique content rather than focusing on multiple channels and posting low-quality content. Maintaining audience' interest and an effective social media marketing strategy is the key to converting potential clients into actual buyers. In this article, we will explore different channels for SMM and some useful tips that can help you in getting more customers for your brand. So, let's begin.
Here is a brief description of the most popular social media channels that you shouldn’t ignore in 2021:
Facebook is the most popular social media platform where small-medium-sized businesses are constantly flourishing. This channel is good for both B2B and B2C marketers. Here video content works well and the organic engagement is too high. Since COVID-19 happened, the live videos and stories have gained great popularity on this social media channel and so are the Facebook groups where users are interacting more than ever. Recent statistics show that vertical-shaped videos are top-performing as compared to their horizontal counterparts. This is because people find it easier to watch such videos and it encourages mobile viewers.
YouTube is the second largest search engine after Google where people regardless of their age enjoy video content daily. This channel is now an essential part of promoting your business strategy. When visitors come to your social media channel; they can readily access your video content that is linked back to your website. By using YouTube, you can make a real business difference especially if your competitors are not using it so often. YouTube facilitates in promoting brand authority and encourages users interaction through video comments.
WhatsApp initially started as a messaging app to connect with friends and family. Now, this platform is geared towards businesses and is ideal for promoting small businesses. For medium or large-sized businesses; WhatsApp Businesses API has flourished a lot. WhatsApp provides you with great opportunities to connect with users outside your website. It is a way to deliver the fastest customer service as it supports automation and frequently asked questions (FAQ).
LinkedIn originally started for posting jobs-related stuff and assisted people in finding appropriate employees. However, with time; it became a great platform for social media marketing and in strengthening customer relations. It is an ideal place for B2B marketers who are in search of lead generation from the audience of business professionals. It is estimated that LinkedIn is 3 times more effective for lead generation as compared to Facebook and Twitter.
Advertising on Twitter helps to boost traffic engagement on your website. With more followers on your account; it can greatly assist you in promoting your products, campaign visibility, creating personal relationships with the customers, increasing conversions, and eventually the sales. It costs nothing to be on this platform and you can promote your brand organically and efficiently. The main benefit of using Twitter is that you can significantly expand your reach for turning potential customers into actual buyers.
Instagram is a global platform that helps brands to inspire their audience with their humanized content. This place uses a clutter-free user interface which aids in achieving the best user experience. On this social media channel; you can learn what your customers are fond of; their likes, and dislikes. The storytelling on Instagram is a way to get directly with your customers thereby allowing a one-to-one interaction with them. Instagram is a sales booster and helps in launching advertising campaigns efficiently.
Besides, above listed platforms; people are also fond of using the following channels for their brand promotion in 2021. These are:
Qzone and QQ.
When choosing a social media channel for your brand promotion; you should consider the following factors in mind.
Your social media goals.
The nature of your business.
The demographics of the clients.
Empower advocates so that they can find the right channel for you.
Do adequate market research for your relevant industry or niche.
Choose a platform where you can find relevant customers.
Thoroughly research your competitors.
Build a consistent strategy to make the best out of SMM.
Start with email software and participate in forum discussions.
Before you decide which social media channel works best for you; it is essential to know your social media goals. The goals and objectives must be kept in mind for optimal use of social media channels. For instance, if you aim to improve brand recognition; then, it is better to choose well-established networks like Facebook than pick up new ones like TikTok. Whichever social media platform you choose; make sure it coincides with your social media goals and overall strategy. Good luck in this endeavor.
There is no doubt that social media marketing is the most powerful platform in today’s world. The main reason is that it helps to communicate with the outside world by providing a free forum to exchange ideas and opinions. Recent statistics show that there is around a 4.2 billion active social media population in the world today. The digitalized world and easy accessibility to the internet have made it easy to search brands and people, discover new trends, and develop professional and personal relationships. There are ample reasons that instigate the importance of social media marketing. A few of these are listed below.
As an entrepreneur, you need social media to interact with your customers directly. You can convey your brand story by reflecting on its successes and failures to inspire people. This, as a result, allows you to build personal relations with the customers. Moreover, it gives life to your brand and adds meaning to it. Customers love brands who share their brand story as, in this way, they like to build emotional engagement with brands. Here are some valuable tips to convey your brand story on social media platforms:
Use language that is understandable by the audience.
Avoid monotonous talk and create some fun.
Tell a compelling story to have maximum engagement.
Inculcate the values of your brand and impact the minds of your audience.
Social media marketing is one of the cheapest ways to promote a brand or business, and you can instantly grow your audience by posting relevant and engaging content. It is a great way to market your business and generate leads digitally. You can grow your business within less time, even without using any ad tools. Use SEO content and place the right keywords, and here you go. Here are a few tips for growing an audience on social media platforms:
Encourage tagging and be proactive in responding to your audience.
Share more videos and give people a reason to follow your brand.
Use hashtags so that people can find you.
Hold contests to get to know new people who can follow your account.
Most business profiles are easily visible on social media platforms, do not miss this opportunity and learn about your competitors. It is a great way to know your competitors and their strategies to attract customers as an entrepreneur. You can look at the way they interact with their customers, their storytelling style, answering customers’ queries, and much more. You can also learn about their customer service to strengthen your own. Conduct a social media competitive analysis for valuable insights. Here are a few tips in this regard:
Choose up to 5 competitors related to your industry.
See their strengths, weaknesses, and the way they interact with their customers.
Review their social media strategy and compare their profiles.
Check out peoples’ responses on their accounts and analyze why people are happy with those brands.
The cost of advertising on social media platforms is relatively more minor; therefore, you can quickly generate more revenue. With social media advertising, you can reach millions of people at the same time. This gives you an excellent opportunity to increase your followers who can become buyers soon. The social media ROI is vital for:
Growing business partnerships.
Generating sales leads.
Developing fan bases.
Increasing qualified traffic.
Social media marketing gives you immense opportunities to build healthy relationships with potential customers. If entrepreneurs create a friendly relationship with customers and answer their relevant queries, they can know them more deeply. Moreover, it helps them to learn their buying patterns and provides excellent insights to improve their brands. Here are five brilliant ways to build a healthy relationship with your customers on social media platforms:
Exceed the customers’ expectations.
Always ask for relevant feedback.
Connect in a friendly manner.
Show appreciation in the form of discounts.
Social media marketing has many advantages for established businesses and startups. The earlier you start it, the faster you’ll see the results. The right marketing strategy will enhance SEO, traffic, customer engagement, improved brand loyalty, increased visibility, and better ROI. Have more brand authority by regularly interacting with your customers.
Social media marketing (SMM) refers to internet marketing in which tailored content is created with the help of social media platforms. In SMM, social networks and social media websites are used to promote businesses. It is a great way to drive engagement towards companies and help people understand your brand better. From increasing website traffic and building conversions to creating brand identity and improving communication, SMM can assist you in achieving several goals.
For instance, it drives sales and leads, provides valuable insights from the customers’ perspective, keeps accurate track of the competition, etc. The recent statistics show that 71% of consumers who are happy and satisfied with a brand usually recommend them to their friends and family.
In today’s digitalized world, the importance of SMM can never be ignored, and a sound social media marketing strategy is essential for business growth. This article will discuss the main pillars of social media marketing along with pro tips for creating the best social media experiences for your audience.
This step is about determining your goals and creating a customer-centric strategy. Once you are done with these two essentials; now you need to pick the social media channel for promoting the content.
This step is crucial for gaining customers’ attention. Here you plan and publish informative and attractive content that directly inspires the customer. You need to post relevant videos or pictures of your brand with a prior planning strategy to convince the audience.
This step analyzes what users, customers, and other people are saying about your brand and posts in comments or direct messages. If the customers’ issues are well addressed on time, you may increase their engagement and trust in your brand. At this step, you might also need a social media engagement tool, i.e., Statusbrew, Hootsuite, Socialbakers, or any other, depending on your need.
The analytics and reporting are robust metrics of the social media platforms that enlighten you about the total reach of your posts, number of new followers, engagement report, the number of users that are liking your post, and so on.
Social media advertising is a great way to connect with your audience by using social media ads. These ads help to boost brand awareness and lead to more sales. These five pillars of SMM create a direction and help you in adopting a customer-centric approach. It helps in better and bigger campaigns and increases your brand’s visibility in the customers’ eyes.
For brand promotion, customers are the cornerstones of every social media platform, Facebook, Instagram, LinkedIn, etc. Therefore, it is imperative to create the best social media experience to engage them. Here are a few pro tips in this regard.
Set SMART Goals: Set SMART goals for advertising on social media channels, i.e., specific, measurable, achievable, realistic, and time-bound.
Identify Your Audience: Identify your audience by collecting demographic data, conducting market research, sending surveys, and using native audience insight tools.
Be Responsive: Being responsive encourages conversions; therefore, be responsive to those who comment on your shared content or text you directly.
Be A Trendsetter: Always be a source of inspiration for others and not just a trend follower. Create a unique style of your social media posts, and don’t be an extremist. Also, be in touch with the ongoing trends of your industry to know your comparative advantage.
Tell a Story: You can also engage users with a compelling story about your brand. Brand storytelling increases brand awareness and more user following.
Be Consistent: Once you have identified your goals, create the best user experience. Think from the customer’s perspective and critically analyze your social media content to attract more customers.
Communicate: Persistently communicate with your team members. Analyze what appeals to your customers and what’s not. Share your failures and success rate with your team to create a better user experience.
Social media marketing helps to develop your brand and build customer loyalty. It is not only cost-effective but also influential in persuading customers of your brand. However, it will help if you personalize your social media marketing strategy to gain ample benefits.
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