Almost all businesses can immensely benefit from video marketing - especially dental services. Now, you may be scratching your head asking how videos can help a business that most people find scary. That's the thing, a lot of people fear their dentists. Putting up videos can be your chance to show them the sides of your business beyond the facade that they find scary. 

Why is video marketing for dentists effective? 

Before you ask why text and still images aren't enough, ask yourself, how many videos have you watched this week? Don't you find yourself more inclined to finish a video than to finish reading a lengthy text post? For one, videos catch people's attention faster than any other marketing type. Most of the time, these people don't even know they are watching an ad or a video to gain clients, they just find themselves lured into watching the video until the end. 

Tips in video marketing for dentists 

With millions of minutes being watched on video every day on social media, you may ask how you can stand out and get the people to watch you. Here's the thing, a successful video marketing strategy is not the one that gets the most people to watch. Instead, the target should be the right people that can find value in your business. One effective way to do this is to let them see you and your team in a different light. For every video that you put up, make sure to add value, personality, and a call-to-action so the viewers know what you want them to do after watching. Good execution can assure that they do just that. 

Here's the thing, a successful video marketing strategy is not the one that gets the most people to watch. Instead, the target should be the right people that can find value in your business.

What makes a good dental service video marketing strategy? 

In planning your content, it is easy to get carried away in adding all the information you want to say. This may work well for a long-form blog, but not on video. Viewers can get overwhelmed with information if you cram up a lot in one video. It is better to focus on one factor each. It is also great to hire a team that can help you understand your goals and come up with a great strategy. Vigorant's experience with video marketing for dentists can help your business grow as well as your client base. Book a call or visit us now so we can start your digital marketing strategy. 

Resources: How To Use Social Media Marketing As A Dentist

If you’ve been in the property management business for a while, you know how important visual content is. Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements. So, why won’t you scale it up and utilize video marketing to tell your story and boost awareness to your business? Now before you ask why written content and images can’t sufficiently boost your brand, let’s take a look at some of the statistics. According to a survey, more than 50% of internet users want to see video content from businesses. This rate is the highest among any type of content. Not only that these can also increase your conversion rates by 86%. 

 Marketing properties to potential buyers is almost impossible without images or videos that can highlight their important elements.

How to use video marketing as a property manager 

It’s easy to get daunted when thinking about video marketing. But there is actually endless video content to capture your audience’s attention, establish your brand, and nurture your business. What’s more is that, unlike popular belief, you won’t have to shell out a huge amount of money for it to be successful. You don’t need any fancy tools or expensive materials to make short, conversational, and authentic video content that can broaden your reach to relevant internet users including potential residents and owners nearby. 

Make your top video marketing strategy now 

Getting into video marketing can be confusing at first. But with enough time and enough, you can master this strategy and communicate more in the larger crowd. One thing to always remember is to keep it short and simple.  Each platform requires certain tweaks but this is a good rule of thumb and people tend to have a shorter attention span than ever. Vigorant can make all these happen and help you create effective bite-sized, digestible content that can successfully expand your online presence. Book a call or visit our site and start driving new leads in no time.