Stay up with the latest digital marketing trends

Check out the resources below for more facts of how we empower brands throughout reaching their full potential.

blog
How to Market a Business Online by Deploying the Right Kind of Website

Today, no business is complete without the right type of online website or platform. As a matter of fact, having an impressive website is at the very essence of being in business today. That said there are some essentials that every business must take into account when planning a new website or even when revamping an old outdated website. For example, today’s modern business centric websites must be lean, efficient and fast. 

It is also vitally important that a website be intuitive and easy to use in terms of navigation. If customers and clients cannot find what they’re looking for from the outset they will likely move on to another website that offers similar products or services. 

High-Performance Website 

Many studies have shown that online visitors will abandon a website in a matter of microseconds if they sense the website is loading slow or lagging behind. That is why having a high-performance website that loads in a lightning fast way is absolutely necessary. Having a fast website is not the only challenge. It is also vitally important that a website be intuitive and easy to use in terms of navigation. If customers and clients cannot find what they’re looking for from the outset they will likely move on to another website that offers similar products or services. 

 

Content That is Timely and Relevant 

Along with fast performance and organized navigation, a website simply must also display content of real value to the end user. Whether it is video, audio or written content it must offer visitors and enriching experience. Perhaps most important of all is to have good usable content that is timely and relevant on a website. Not only does this help customers and clients in achieving their goals but it also helps search engines to better index a particular website. In short, websites are rewarded when they provide timely and relevant content. 

 

Varying Screen Sizes and Devices 

Finally, every business desiring to have an impressive digital presence online must embrace the idea of being mobile friendly and even offering useful apps. As a matter of fact, any website that does not scale automatically for varying screen sizes and devices will quickly fall by the wayside allowing for the competition to move in and take over. More people than ever before are accessing websites via mobile devices and that is why it is so important to have a mobile friendly as well as SEO friendly website. To learn more about how to market your business online with the right kind of website contact Vigorant today. 

 Resources: What is the Best Way to Market My Business Online?

Why A Good Looking Website Can Effect Attracting New Clients

Today it is more important than ever before for businesses small and large alike to have an attractive and fully functional website in place. As a matter of fact when it comes to being competitive, having a well designed and attractive website can make a huge difference in terms of winning over new clients. Carefully chosen color combinations as well as navigation style and other key factors can attract or drive away online visitors in a matter of seconds. Any time an online visitor senses that a website is unprofessional or poorly defined they will likely assume that a company is not suitable to meet their needs. 

 

A Well Designed And Attractive Looking Website 

Keeping these simple concepts in mind it is absolutely essential to strive for a highly attractive, professional and well designed website. Because your website is representing you and your business, clients will make judgments about your product or service based upon your website professionalism. Accepting second best when it comes to website design and overall look can be fatal for any business. Never underestimate the incredible power of a well designed and attractive looking website. Along with making sure that your website is incredibly attractive it must also have the right type of content and even the right kind of font. As is well known throughout the industry, content is king when it comes to website first impressions.  

Because your website is representing you and your business, clients will make judgments about your product or service based upon your website professionalism. Accepting second best when it comes to website design and overall look can be fatal for any business.

A Dynamic And Exciting Appearance That Will Captivate Potential Clients 

For example, mixing large font with small font and changing the style and color of wording throughout a website can create a dynamic and exciting appearance that will captivate potential clients and customers. For a website to truly fulfill its goal of attracting new customers and clients it must be interesting, clever and unique in every aspect. Working with an experienced and knowledgeable team of trusted website designers who understand the subtleties of high quality website design is the key to achieving the success that your company desires. Accepting second best when it comes to website design is simply not an option in today’s world of incredible competitiveness.  

 

 We Can Help 

Talk with the professionals of Vigorant today to learn more on how to set your company or business apart in a crowded field where website appearance means everything. Attracting new clients has never been easier and more convenient. 

 Resources: How To Get A Good Review From Your Customers

Quality Website and Its Effect on Your Revenue

In a world where digital technology has become an absolute cornerstone of business success, having a quality website will have a profound effect on short-term as well as long-term revenue and success. Simply stated a great looking website that is functional, easy to navigate and highly informative can literally make or break a business. Keep in mind that a website serves a number of key functions in today’s business world. For example, a website that is well designed and properly deployed becomes a heavy-duty globally accessible calling card for the business in question. 

 

Marketing Products and Services 

A quality website used in this way can have a direct and lasting impact on revenue. In addition, a website that projects a professional image of a business cannot only attract and retain customers and clients but it can also be used as a primary means of marketing products and services. Better yet, when a great-looking website is combined and used strategically with modern social media, a business can become increasingly competitive and easily grow its client base. As a matter of fact, when social media is smartly integrated with and attractive website the end results can be quite remarkable in terms of improving revenue and profitability. 

A website that projects a professional image of a business cannot only attract and retain customers and clients but it can also be used as a primary means of marketing products and services.

Access to Markets Never Thought Imaginable 

Never before in history has it been so easy for businesses to achieve impressive success thanks to modern technology and digital connectivity. Even businesses on a very limited budget have access to markets never thought imaginable. This is largely due to the fact that the Internet and the affordability of websites and social media have literally leveled the playing field for businesses on even a very limited budget. With so much to offer it is clear to see why a quality website is so vital to long-term success for today’s modern businesses. Contact our team of website designers today to learn more. 

Resources: How Do I Manage All The Online Business Listings For My Business?

What is a Mobile Friendly Website?

Today with so many different types of digital devices available it can sometimes be confusing. That said often the question arises as to what is a mobile friendly website? The good news is that understanding a mobile friendly website takes little effort. In fact, a mobile website is really nothing more than a website that is able to display equally as well on a large screen as on a small screen such as those found on smart phones. This is really crucial and important because information on a website that displays correctly will allow users to gain full benefit from that website. 

A mobile website is really nothing more than a website that is able to display equally as well on a large screen as on a small screen such as those found on smart phones.

Only About 20% The Size of a Desktop Computer Screen 

Whether it is viewed on a tablet, iPad or iPhone, a mobile friendly website is absolutely essential in today's interactive and highly digital world. Delving a little deeper into the mobile friendly website concept there are a few other aspects that should be considered. For example, a mobile website just like any other website should be expected to load quickly. When a website is slow to load individuals as well as businesses can lose precious traffic to other faster and more efficient websites. In addition, because mobile phones have screens that are approximately only about 20% the size of a desktop computer screen mobile websites must be easy-to-read. 

 

Navigation Must Be Intuitive and Easy To Understand 

Along with being easy-to-read a mobile website must be simply to navigate. In truth, many of the same things that are required of a regular website are equally as important with the mobile website. Keep in mind that menu functionality is often limited by space on a mobile device. That is why it is so critical for web designers and developers to pay particular attention to navigation. Navigation must be intuitive and easy to understand for a mobile website to be successful. When talking about navigation it is also important to note that scrolling actions should be minimal. In other words, those accessing a mobile website should be able to find what they are looking for with a minimum amount of swipes or scrolling. 

 

Mobile Friendly Websites are The Standard and Not The Exception 

Finally, as with regular websites, those designing mobile websites should refrain from using flash whenever possible. Whether you are building a personal website or establishing a solid business presence online, one thing is sure and that is that in today's world mobile friendly websites are the standard and not the exception. Working with an experienced and knowledgeable team of professionals that understand the intricacies associated with mobile websites will ensure that your personal site or brand gains the best possible exposure online. As digital technology advances there will likely be new demands of website designers and developers but for now mobile friendly websites are the order of the day. Contact our team of professionals today to learn more.

Resources: Why Your Website and Online Presence Should Be Frequently Monitored

 

Want to Learn More About Latest Techniques in Digital Marketing?

Sign up for our newsletter for quick and easy tips!