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Social Media Marketing
How Often Should You Post On Social Media?

Posting regularly on social media is essential for your business, especially if you want to stay on top of customers' minds. You are more likely to generate leads for your business if you remain active and visible on social media. However, it is also essential to know how often you should be posting on social media for its optimum utilization.

Though there is no hard and fast rule to do this; however, this article will enlighten you to the extent to which you can increase engagement and get new followers. This article will throw light on four mediums of social media marketing, i.e., Facebook, Twitter, Instagram, and LinkedIn. So, let's begin with the details of social media posting on these channels.

  • Facebook

It is good to post at most two posts per day for social media marketing via Facebook. Several studies confirm it, and one study by HubSpot pointed out a 50% decline rate in engagement per post when marketers posted more than once on their Facebook pages. It is good to post on your Facebook page three times a week at a minimum level.

As far as the timings are concerned, it is best to post before 6:30 am or after 8:30 pm as per the Pacific timings. Facebook's insights are also helpful in this regard. Ensure that whenever you post on Facebook, it is ideal for keeping a margin of three hours at least between the posts so that users do not get bored with your content. Also, keep the content engaging to grab people's attention.

  • Twitter

As far as Twitter is concerned, it is better to tweet 3-6 times a day, whereas the optimum range is between 15-23 tweets a day. Again, there is no strict rule in this regard, but findings are wise to implement. A social media scientist tweeted 23 posts a day and found no decline from the follower's side. Moreover, he posted links on Twitter after every hour and sent quotes after every three hours respectively.

If you disappear from Twitter or any other social media for a few weeks or even a month, you will lose your followers. It is, therefore, suitable to post on social media every day. If you want to post more on Twitter, we can never stop you, just like the social media scientist, who tweets many times a day. But, it is still better to post 3-5 tweets a day in the time-constraint world of today.

You are more likely to generate leads for your business if you remain active and visible on social media.
  • Instagram

On Instagram, stories are good to post frequently, but the best figure is 1.5 times per day as far as the feed is concerned. Many top brands on Instagram are fond of using this percentage for their social media marketing and making the most out of it. However, which rate you choose, make sure you stay consistent. Otherwise, you'll lose followers. For instance, if you were posting three images a day and suddenly you shifted to one, your audience will lose their interest and will be less engaged than before.

  • LinkedIn

For LinkedIn, it is generally recommended to post once a day or no more than five posts per day. Along with quality posts, you also need to maintain a high profile on LinkedIn for optimal engagement. Generally, it is good to share 20 posts per month on LinkedIn. Users are fonder of visiting this social media platform during their standard workweek. They are less likely to use it on weekends, and there might be a significant drop in your social media views. Therefore, share top-notch content by considering the given factors for maximum engagement.

Conclusion

It is always good to keep track of your posts in a spreadsheet. Doing so will help you in knowing what works for your business. Moreover, always post exciting and valuable content with your followers to make the most out of social media marketing. Remember, quality always wins over quantity.

Social Media Marketing
How To Monitor SMM Campaigns? What Should You Be Tracking?

It is essential to monitor your SMM Campaigns to know what people are saying about your brand, products, and customer service. SMM monitoring gathers valuable insights that can help you gain your competitive advantage and uncover mistakes to improve your campaigns. As a marketer, it is imperative to monitor your SMM Campaigns to know what's going on and what could be done to strengthen your campaigns for better results.

Campaign monitoring helps identify troubles in the first place and prevents you from a social media crisis that can undermine your efforts. Moreover, it tracks the reaction or response rate from the customers' side. It informs you about the awareness and reputation change over time.

Monitoring Guidelines for SMM Campaigns

Social Media Campaigns are generally monitored in two ways, i.e., campaign-focused metrics and ongoing analytics. The former helps to understand the impacts of targeted initiatives and varies for every campaign you launch on social media. In contrast, the latter helps to track activity over time and is particularly useful to monitor your campaign's overall performance regularly. An effective way to monitor SMM campaigns is done by including both campaign-focused metrics and ongoing analytics. Doing so will help you know what works for your brand and how to eliminate obstacles if there are any. Moreover, it will provide great insights to perform better in the future. Here is a 5-simple step formula to monitor your SMM campaigns with ease.

1. Choose An Appropriate Social Media Monitoring Tool.

Whether you choose Hootsuite, Reddit tool, Reputology, or any other monitoring tool, make sure it addresses your requirement. A good tip in this regard is to shortlist a few monitoring tools and choose the one that suits you the most. Once you are done with this step, move on to the second step.

2. Brainstorm Your Search Terms Accordingly.

The second step is brainstorming your search terms by using words or names that people mostly use when talking about your brand. Here are some wise tips for adopting:

  • Define your goals and study your niche thoroughly.

  • Make a good list of relevant topics and take help from the seed keywords.

  • Finding help from keywords research tools can also be a plus at this stage.

  • Study the research intent, expand your research using industry hashtags and identify long-tail keywords.

  • Also, find out your competitors to make a detailed analysis afterwards.

3. Set Up Your Searches In The Monitoring Software.

Setting up your searches in the monitoring software will depend on the tool that you use. If a tool offers saved and simultaneous searches, it's an excellent tool to consider. If you have to search your competitor's name into the Instagram search bar every day, for instance, it can be not very pleasant. It is always good to study your monitoring tool in a detailed manner to set up your searches correctly.

Campaign monitoring helps identify troubles in the first place and prevents you from a social media crisis that can undermine your efforts. Moreover, it tracks the reaction or response rate from the customers' side.

4. Check Your Streams Regularly.

Once you are done with the above three steps; now, you need to check your streams regularly to monitor your SMM campaigns effectively.

5. Revisit your search terms and adjust them whenever required.

After you have monitored your campaigns for a few weeks, you need to revisit your search terms and see whether they are going fine or not. If not, you might adjust your search parameters, especially if you get too many irrelevant results.

Few Campaign Monitoring Tips to Get Better Results.

To achieve better results for your SMM Campaigns, we have listed some tips and tricks to monitor them effectively.

  • Keep a soundtrack of posts that mention your brand.

  • Use social monitoring tools for accuracy. Choose the one that matches your needs and budget.

  • Do a competitor analysis while you monitor your campaigns.

  • Observe your results and carefully choose your keywords.

  • Also, look for irrelevant results to have a practical approach for monitoring data.

Which Social Media Media Metrics Are Good For Tracking?

You need to measure social media metrics correctly to track your campaigns effectively. A good tip is to start before launching your campaign on social media to have benchmark numbers. Moreover, you can easily see the impact of your work afterwards. Here are listed some social media metrics that can bring valuable results. However, it would be best to clarify which metrics worked for you and choose them accordingly.

  • The Volume of Mentions

This metric will let you know about the number of times your keyword and hashtag are used online. If your brand's hashtag is frequently used, it will generate more brand awareness over social media.

  • Sentiment

This metric is a valuable source of your campaign's success. It reflects how people feel about your campaign and their interest level. Analyzing this metric will help you in gaining positive engagement towards your brand.

  • Social Media Reach

This metric lets you look at how many people have seen your post. It is a basic metric that rightly assesses brand awareness and gives accurate numbers.

  • Top Public Profiles

This metric is a goldmine of knowledge and provides excellent insights about public profiles talking about your brand or service. It is specifically helpful to run an influencer marketing campaign over social media.

  • The Share Of Voice

This powerful tool is a measure of your brand's reputation. The higher the share, the more people will trust your brand. This metric directly translates the number of followers, impressions, and engagement level.

  • Follower Growth

Other valuable metrics for tracking your SMM Campaigns are listed below:

1. Social ROI

2. Hashtags

The social ROI identifies how a company's capital resources create value for the chosen community. It works on a principle-based method that measures the extra-financial value. A hashtag analysis tool is good to track your campaign's performance. It also provides good insights into your audience and competitors.  

Conclusion

Reliable and consistent analytics help measure your progress rate. However, you need to measure your results regularly to be a better social media strategist. It can help you get a better ROI for your brand. Campaign monitoring requires diligent effort. If you pair it with advanced social media monitoring tools like Keyhole or Hootsuite, it can assure your business growth.

Social Media Marketing
How to Manage SMM Budget?

According to an analysis done by the Content Factory, average companies spend between 200-350 dollars a day on SMM. A common rule is mainly followed by B2B companies that spend between 2-5% of their revenue on SMM. The B2C companies spend around 5-10% of their revenue on SMM. It is good to spend only a percentage of your revenue on the budget for effective social media marketing. Learn wise tips and tricks in this article.

5-Step Approach That Actually Works

Some companies spend billions of dollars on their marketing budget, whereas others are fond of incorporating free promotional methods as part of their marketing tactics. They spend only a few dollars on their marketing budget and cannot find maximum leads for their business. Making appropriate decisions to manage your SMM budget can be pretty challenging and daring. Moreover, if you have a tight budget as a small business; then it is more important to know the right way of setting your marketing budget. However, this simple 5-step approach will properly guide you so that you can make the most out of your budget instantly.

1. Create An Advertising Strategy For Your Brand

Create an advertising strategy to manage your SMM budget effectively. The strategy should be according to your business needs to have the most impact. Many organizations try different methods with the help of a trial-and-error approach without knowing what works for them. Developing a solid advertising strategy; enables you to invest in only those platforms that can pay you back. For some companies, it is good to invest in blogs or digital content, whereas for others, it might be more beneficial to invest in targeted social media ads. Create an advertising strategy that matches your goal sets and can bring the most out of your marketing budget.

2. Set Clear Campaign Goals And Define Your Target Audience

Focus only on one or two campaigns at a time rather than running multiple campaigns. This will help you to assess your goals holistically. Moreover, it will enable you to know your success rate, and you will be able to make a critical evaluation out of it. At this step, you also need to define your targeted audience and see whether your campaign goals are effective in reaching them or not. When you set clear campaign goals and define your targeted audience, it becomes easy to assess your performance for budget setting. Doing so also enables you to manage your marketing budget correctly.

3. Make An Advertising Budget Template And Keep It Updated

A budget template is specifically helpful to manage your ad budget. Clear visualization of your budget, along with expectations, results in the proper allocation of the funds for marketing strategies. There are many different types of budget templates available nowadays. Pick the one that caters to your business needs and size. Once you have picked the suitable template; then, keep it updated and revisit it regularly. An out-of-date budget template will harm your marketing strategies, and you'll need to start it all over again.

Making appropriate decisions to manage your SMM budget can be pretty challenging and daring. Moreover, if you have a tight budget as a small business; then it is more important to know the right way of setting your marketing budget.
4. Monitor And Track Your Expenses

Track your expenses at least on a monthly or a quarterly basis. Doing so will help you know the amount you are spending and the return on investment. It is good to keep a financial or accounting tool tracking for greater accuracy. Equip your marketing team to learn such tools to identify the overall trends and organize the company's data accordingly.

5. Make Decisions Based On Data Analytics

Data Analytics is a powerful way to leverage a company's information. Always make decisions based on data analytics to spend on your advertising budget effectively. Data analytics helps you know the amount of money your business can spend, optimize your product strategy's marketing efforts, analyze the audience data, make conclusions, etc. It is always good to know your mission, identify the data sources, perform statistical analysis, and draw conclusions to manage your advertising budget appropriately.

Bottom Line

For best management of SMM budget, it is vital to understand how to spend effectively and make smart decisions based on the data set. Moreover, set trackable goals and create ads that stand out from the rest of the crowd. Scale down your specific marketing budget as per your goals, and start working on it right now. Good Luck To You!

Social Media Marketing
How To Create Social Media Marketing Strategies

Do you want to create a social media marketing strategy for your brand? If you're going to take your social media marketing strategy to the next level, then we are here to help you.

First of all, it is essential to know the answers to some questions like what you will become on social media and target sector. It is vital to design a plan for your social media marketing strategy. If you want to upgrade your social media marketing or you are a newbie, here are some guidelines on social media marketing strategy:

1. Establish an Efficient Strategy

We can say that good content is an excellent way to effective marketing without any doubt. Content marketing is a modern form of marketing, and it will go a long way in the coming years. Some of the brands cannot post good content at the right time with the right frequency. In this way, their marketing strategy does not reach the mark. It is important to link quality SEO content with the right time and frequency. It will aid in attracting a large number of target audiences. Another point is to use hashtags in your posts to draw customers.

2. Create an Interactive Community for Your Customers

What is the point of building a community if you are not interacting with your audience? The objective of social media marketing is to be social, so you have to find ways that help you communicate with your audience. Followers love to interact with the companies by giving their opinion. You can make it communicative by:

  • Asking your followers questions

  • Taking opinions from them

  • Asking to vote

  • Sharing authentic news and information which will build trust

  • Resharing your followers post instead of just posting your product

  • Telling them to like and share your post

3. Use Different Content Strategy

Make your profile interesting with colorful images, fun animations, videos, and GIFs. Search a little about color psychology to know how it affects people and use it wisely. Change the theme more often. It will become boring if there are only texts to share. Making changes now and then will appeal to customers more likely. It will give your brand a colorful personality.

4. Choose Relevant Channels to Create Profiles

Nowadays, people make their profiles on every social media channel to reach a greater audience. It is not advisable to make profiles on every channel to attract a larger audience. Focus and search about it and choose a suitable medium to create your profile. For example, you don't need a LinkedIn profile if you are running a baby clothing business.

5. Make a Budget for Your Strategy

One of the most crucial forms of marketing is social media. Setting the correct budget for your social media is important for your success. Having the proper budget with the right strategy will elevate your marketing game. It will be a cost-effective way to achieve your target customers. As people use social media personally, you will form a strong connection with your followers here.

6. Use Chatbots

Chatbots are a new thing in social media marketing. It is a quick way to solve any query of customers. Instead of waiting for long, the customers now quickly solve their problems. These chatbots are directly linked with social media sites, e.g., Facebook. Specific platforms like Chattypeople can help you make a chatbot without coding understanding. It can quickly answer customer questions. It knows about all the payment systems. It can connect directly to Facebook messages and comments.

7. Use Cross Channel Campaign

To involve your customers in your marketing, run the campaign on your social media channels. Every other company uses these movements, so you have to be creative to be unique. Use a tagline for your campaign. Make an emotional cause for your campaign so that your customers can connect to it. Your campaign must include:

  • A captivating storyline

  • Link to your pages so that your audience can comprehend your campaigns and product

  • Make it unique with an appealing name, and don't forget to use hashtags.

8. Go Live On Your Channel

Your content expresses your product, but it is important to show your followers what is happening. Live Facebook and Instagram now offer the feature. This feature can be used to interact with your followers, and you can also add your followers in video sessions. Live streaming can be used to inspire followers. Make memorable videos out of these live sessions, which can later be added to your content. Companies worldwide are changing focus from their websites to other social media platforms. A more significant number of followers on social media will reflect more traffic to the websites. So, they are interconnected. The more people you engage on social media, the more customers you make. This will tell you how much your social media marketing has succeeded. Following these guidelines, you sure will go a long way. Best of Luck!

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