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Why Email Marketing as a Medical Doctor is Important and Powerful

Almost 100% of people today have a smartphone that they can't leave without. There is a large chance that you as well as your target audience can be found on social media, but we all know that a person first needs an email address to register on any social media platform.  

 

Why do you need to consider email marketing as a medical doctor? 

In this world of technology and social media, 94% of Americans still consider emailing as a convenient anytime messaging platform. With that said, if you're a medical doctor who is looking into digital marketing to expand your business and get more clients, sending these potential clients emails that are specifically for them is a crucial consideration you shouldn't skip. 

In this world of technology and social media, 94% of Americans still consider emailing as a convenient anytime messaging platform.

 

Tips for effective email marketing for a medical doctor 

About 33% of email recipients decide to open an email based on the subject line. A considerably lesser percentage than that decides to read the email through. This shows that a good strategy is important to make sure that your recipients not only open your emails but also read them until the end. First things first, keep everything mobile-friendly, let the readers know what they can gain by trusting you and remember to personalize it. 

 

How to start email marketing for a medical doctor 

To start email marketing for your business, you have to come up with a plan on how to collect the email addresses of your potential clients. Execute that plan and make sure to be consistent in your efforts to gain addresses. A good way to do this is to hire a team that knows what you need. Vigorant is the answer to your email marketing journey. Focus on being a medical doctor, while we take care of your digital marketing needs. We can use our experience to help you with your healthcare marketing plan. Resources: Using Paid Advertisements As A Medical Doctor

How To Use Video Marketing In a Law Firm

Video marketing is one of the most important marketing strategies to use in any business. If you’re still not utilizing this tool to boost your law firm online, you’re missing a prime opportunity to connect with new clients and expand your reach. In fact, videos are considered as the “king” of content, garnering 1200% more shares compared to written texts and still images combined! This is why investing in video marketing to support your thought-leadership initiatives can do wonders in putting your law firm at the front and stand out among the pool of competitors in the market. 

When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience.

Why video marketing will work on law firm 

Unlike the common misconception, video marketing isn’t too time-consuming even for busy lawyers. When thinking of this strategy, most people usually think of the traditional production yet there are actually different creative ways to produce engaging and relevant content that would still catch the attention of your target audience. Not to mention that this is extremely cost-effective and can still prove valuable even as years go by. 

 

Maximizing video marketing as a lawyer 

When starting your video marketing as a lawyer, we suggest that you utilize explainer videos first. This is used to simplify complex topics like insurance claim disputes and workplace harassment, such that it becomes more understandable to the common audience. All you need is some text, narration, and visual aids, making the process more flexible. But if you want to jump right in and do your own production, there are a lot of possibilities for your content. Just make sure to understand your target audience first before anything else. If you’re still aren’t sure how to get started, Vigorant is here to help. Take your law firm marketing to the next level with our experts and starting earning more clients. Visit us or book a call now. 

Resources: How to Make Sure Your Law Firm Web Design Gets You Clients

What Makes a Beautiful Dental Clinic Website design?

As a dentist or any professional offering your services, your website should be your number one method in gaining clients, right? If that's not the case then maybe it is time to have a website makeover. Not because your previous one is not beautiful and presentable but because it doesn't serve its purpose. There are several reasons why a website doesn't work like when the reader can't find what they were looking for, or it is hard to navigate, slow to load, and so crowded that it's hard to read. Having said this, it's important to note that a beautiful website without a fully oiled mechanism on the back end will not serve you well. Therefore, investing in a beautiful website also means investing in the RIGHT website. 

 

What should a good dentist website design have? 

The first thing that your website should have is a clean and professional interface. Remember that your readers' first impression lasts and when you lose their attention in their first few seconds on your site, they can easily click the exit button. Think about what the readers need and make sure you provide it. Some readers are looking for answers to their questions, provide this with a helpful blog that answers common questions. For readers who are looking to book an appointment, make sure your contact details are fully visible or that you have a button that they can click to call your office. For readers looking for credibility, make sure your about page is straight to the point and can persuade them to believe that you can provide them with the dental services that they need.  

There are several reasons why a website doesn't work like when the reader can't find what they were looking for, or it is hard to navigate, slow to load, and so crowded that it's hard to read. Having said this, it's important to note that a beautiful website without a fully oiled mechanism on the back end will not serve you well.

Invest in a better website design 

Aside from the way it looks, the way your website works and how it benefits the reader are some of the most important factors that you should consider. Start by understanding who your target audience is, and why they visit your site. Follow that up by providing them with what they need and making sure the site is easy to navigate. Considering all these factors may be overwhelming at first, that's why this is where Vigorant comes in. We can use our experience in helping dental clinics gain clients through their website. From understanding who to target, to create a website that works for them, and even until the maintenance part, we can help you. Book a call with us to start your journey to a better website design for your dental clinic. 

Resources: Why is Digital Marketing Necessary for Dentists?

Social Media Marketing for Chiropractors

Social media changed the world and how we use technology today. Even professionals like chiropractors that rely on offline traditional marketing before are now venturing into digital marketing specifically social media marketing. The simple reason behind this is that almost all people are now on social media. As a chiropractor, there is a huge chance that your potential clients are also on social media. 

It's a normal practice to have a business profile on several social media channels, but focusing on one can help you grow it faster exponentially. The most common channels to look at are Facebook, Instagram, Twitter, YouTube, and LinkedIn

Where to market as a chiropractor 

Now that you have established that your potential clients can be found on social media, it's time to figure out where. It's a normal practice to have a business profile on several social media channels, but focusing on one can help you grow it faster exponentially. The most common channels to look at are Facebook, Instagram, Twitter, YouTube, and LinkedIn. 

 

Tips to start your social media marketing as a chiropractor 

To start, decide on the channel and type of content you want to showcase. Are you going to put up videos or conduct live sessions. Brainstorm your ideas and decide the frequency and schedule. Once the dates are final, promote your content to gather audiences. Make sure to give out valuable tips consistently. This will ensure that you're able to nurture your audience and will eventually turn them into patients in the future.

The best way to succeed in social media marketing 

The best way to achieve great success when you start your social media marketing as a chiropractor is to make sure you regularly give out content that is impactful and meaningful for your audience. Stay consistent and be mindful of what your goals are. This is where hiring a team like Vigorant comes in. In order for you to focus on creating content and tending to your patients, let an experienced team take care of the nitty-gritty part so you can grow faster. Book a call or visit us now to start your journey. 

Resources: Attract More Patients As A Chiropractor With Local SEO

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